Last month, HOP stationmaster and senior media person Kyle Bennett detailed the details of the NVIDIA GeForce Partner Program (GeForce Partner Program).
After one month's fermentation, it still failed to eliminate its 'headline fever' on the video card circle. Instead, it became more and more fierce with more truths.
simply put, NVIDIA GPP is a "cooperation plan" for NVIDIA GeForce GPU customers for AIC, OEM, etc. Members who join can enjoy the various benefits provided by NV, such as 'first-line support, enterprise promotion financial aid, sales rebate, and game bundle'. ' .
However, one of the conditions is very harsh,Gaming Brand Aligned Excelusively witch GeForce (game brand and GeForce exactly) ' .
What can be confirmed now is that Asus, MSI, and Gigabyte have all accepted NV's 'nominee' status. ROG/Aorus/Gaming have already removed A-card products. , The related notebook product will not use A card in the future.
Asus family is big, Previous A card under ROG will be renamed AREZ , At the same time secretly supporting ASRock has never done video card to launch Radeon products Phantom Gaming series.
According to HOP, compared to Asian companies, they have become HP, Dell said 'no' to NVIDIA's GPP Lenovo's attitude is not yet clear, at least there are Radeon GPU models under the Legion game brand in the US market. We hope that we can stick to the consumer's right to choose.
In the terms of the GPP, the first requirement is 'Don't Talk About GPP' (not to talk about GPP)', which leads to verification by the media and vendors. Everyone is very tight-lipped.
Simultaneously, NVIDIA said that the unprivileged brand, its 'priority allocation discontuned' will not continue, In other words, kickbacks, starting these are cancelled from here.
Although the N card is generally a little higher than the A card in terms of power consumption and performance, but abuse of market dominance to abduct the will of the manufacturers, and even monopolized through rebates and other means, NVIDIA GPP does not look so glorious.
From the regulatory level, netizens broke the news that The U.S. Federal Business Council (FTC) and the European Union have stated in a public response and e-mail that they have begun an initial investigation on NVIDIA GPP.
In addition, Kyle predicts that since NVIDIA GPP will interfere with the marketing of the Kaby Lake-G processor (integrated Vega GPU) products, Intel may also consider filing with NVIDIA after collecting enough evidence.
The previous very painful lesson was that in 2000 or so, Intel took a similar sales rebate against the AMD processor products, which was doubled by the FTC and the EU for a double penalty of 1.24 billion and 1.4 billion U.S. dollars. The former part of the money has been settled directly. AMD.
