The 123rd Spring Fair (the China Import and Export Fair) was opened in Guangzhou from April 15th to April 19th, 2018. More than 25,000 companies from all over the world participated in the Canton Fair. The total exhibition area reached 120. Millions of square meters, with a total of 60,466 booths. Along with the 'Belt and Road' policy, the 'Canton Fair' has played an important role in international market expansion and strategic cooperation. This comprehensive international trade association is known as the 'barometer of China's foreign trade'. Like a large speaker, each wave of China's import and export trade is enlarged, allowing people to capture the world's pulse here.
As one of the major exhibiting brands of Canton Fair in the past, TCL adheres to the continuous innovation of the industry, persists in exploring the international market, and presents the world with big-name brand style! TCL Refrigerator Washing Machine carries the newly released full-touch pollution-free drum washing machine and integrated frequency conversion crystal cross New products such as four-door air-cooled refrigerators were heavily added. Innovative product technology and healthy living concepts became the focus of the audience, attracting the attention of customers and being sought after by domestic and foreign merchants.
In recent years, the state's 'One Belt and One Road' policy has provided support for Chinese companies going abroad and expanding their land overseas. As a landmark brand for China to the world, TCL has consistently adhered to the industry for 36 years and has achieved great success overseas. TCL The revenue has exceeded 100 billion for three consecutive years, and nearly 50% of its revenue comes from overseas. Its international pioneering force continues to deepen. In 2018, it was signed international football superstar Neymar to become TCL global brand ambassador, highlighting the global TCL brand. The determination and intent of accelerating the promotion of the strategy. The brand competitiveness and influence of the Group overseas are of great benefit to the global output of the TCL refrigerator washing machine.
TCL Refrigerator Washing Machine relies on the Group's dual strategy, guided by the Group's dual-strategy strategy, and focuses on the healthy life of users. It is also committed to finding partners globally and exploring new business models of 'products and services' to provide users with a healthy lifestyle. Speed. This time, with the Canton Fair's international trade trading platform, it once again proved that TCL refrigerator washing machine segmentation homogenization market competition, guide the healthy transformation and upgrading of white household appliances industry, accelerate the expansion of international market confidence and determination.
Health Technology Upgrade Create a pollution-free expert
At the beginning of March, TCL Refrigerator Washing Machine brought a brand-new 'No Pollution +' product brand strategy in the spring new product launch conference. This time, TCL refrigerator washing machine continued to shine at the Canton Fair. TCL Contamination Washing Machine won numerous new eyeballs and received media attention. , High praise from exhibitors and buyers, Let's take a look at the highlights of the contaminant-free washing machines.
Let's take a look: Solve the pain points of users
The TCL washing machine lasted three years, changing the internal structure of traditional washing machines, isolating the bacteria in the washing machines, and introducing a pollution-free washing machine, a contaminated drum washing machine, and a contaminated drum-in-barrel washing machine, which solved the long-term The secondary pollution pain point problem has made TCL washing machine an absolute leading edge in the field of pollution-free health. TCL washing machine uses pollution-free technology to lead the needs of the times, isolates the internal dirt of the washing machine, secondary pollution caused by bacteria and heavy metals on laundry, and becomes free pollution. The founder of the system solution and the developer of the industry's anti-pollution standard, practise the big country brand with the entrepreneurial spirit of dare to dare to dare, and obtained the first special product certification of China Light Industry Association.
Aspect Two: Provide Free Sewage System Solution
Now, TCL Contamination-Free Washing Machine has been able to provide users with a comprehensive, full-process, full-life anti-fouling system: The washing machine thoroughly bids farewell to fixed contaminants (wire chips, hair, metals, oxides, etc.) and germs (bacterial microorganisms), Achieve 100% health care with all-round pollution-free; realize the entire process of laundry without pollution, without separate program operation, convenient and worry-free in the process of pollution-free, each time is a brand-new laundry experience; providing users with life-cycle pollution-free solutions In the product life cycle, from purchase to use, no matter how long the time will be, it will always be free of pollution and will not cause pollution during use.
Aspect 3: 'No pollution +' technology upgrades to create the ultimate laundry experience
In the new contaminant-free washing machine exhibited at the exhibition, the company eliminated the secondary pollution of laundry and achieved 100% free pollution. At the same time, it also carried out a series of technical upgrades according to the current needs of users, achieving a 40-minute speed wash. Bake one, 50 °C low temperature drying, 12KG large capacity washing space, 45 decibels washing mute, and 1 + N exclusive laundry space and other innovative technologies to create the ultimate comfortable laundry experience, bring quality and healthy life.
Smarter and healthier than fresh
In addition to washing machines, TCL refrigerator washing machines also exhibited a variety of innovative, high-end technology refrigerator products, attracted many merchants to come to the booth to discuss and consult, focus on the needs of users, the details of the control in the TCL integrated inverter air-cooled refrigerator products It is fully reflected in. Really brings users from shopping to food storage, full-day full-strength chain full of wisdom and healthy life, the refrigerator will become a real health insurance 'risk' library.
Watch one: More than fresh storage, focus more on healthy food storage
Although consumers are paying more attention to healthy living, there are still many healthy blind spots in life, such as the health storage of refrigerators. Traditional air-cooled refrigerators are unsatisfactory in terms of fresh ingredients, and fresh health has become a pain point for users. Adhering to 'pragmatic innovation' The spirit of the TCL refrigerator washing machine, adhere to the technical innovation to solve the pain points of users, lasted three years, decisive one of the inverter air-cooled technology, launched a series of integrated variable frequency air-cooled refrigerators, this year's upgrade to a smart and healthy 'air-cooled +' strategy, not only Food is freshly stored, more focused on intelligent food storage, creating smart 'healthy home'.
Aspect Two: 'Air-cooled +' technology upgrades to create smart health home
Through one-piece variable-frequency air-cooled technology innovation, TCL Integral Frequency Conversion Air-cooled Refrigerator is more focused on the smart food storage of ingredients. It achieves a 1-minute quick-cooling for 2 minutes in the storage of ingredients, quickly realizes quick-freeze lock freshness, and locks the original ingredients; unique AAT The technology of negative oxygen ion rejuvenation, total space self-releasing, dedusting, deodorization, sterilization, and rejuvenation are all four functions. It achieves a water retention rate of more than 90% for 7 days for fruits and vegetables, and removes 91.17% of E. coli for food. Provide 360° omnibearing fresh care; equipped with multiple spatial divisions exclusive, wet and dry zoning, 3°C mother-to-infant area, -1°C fish meat thermostat lock fresh area, red wine tea health products special food storage area, to satisfy user's special objects Comfortable living needs, creating a smart and healthy life.
Aspect 3: Out of the inside out, providing thoughtful health care
Many people use refrigerators as food storage cabinets for writers. They rarely consider the issue of bacterial infringement. TCL's inverter air-cooled refrigerators also provide solutions to the health threats hidden in refrigerators. To completely isolate the bacteria from attack on food ingredients, TCL The refrigerator has anti-mildew grade 1 silver ion antibacterial handle and anti-mildew grade 1 antibacterial door seal. The antibacterial rate to Escherichia coli and Staphylococcus aureus is up to 99%. The healthy management of the external space of the refrigerator is realized; The bacteria system removes 91.17% of the internal space of E. coli to protect the freshness and safety of ingredients. In addition, it uses crystal pure mirrors, fashion, high-end, elegant appearance, and integrates with home decoration to make life more icing on the cake. Intimate score.
As one of the largest international trading platforms in the world, the Canton Fair has significant and far-reaching significance for the influence and image display of Chinese enterprises. With the Canton Fair as a world trade stage, TCL refrigerator washing machines bring consumers new products through smart and intelligent products. With many surprises and practical experiences, the concept of “healthy home” is newly interpreted to the world. In the future, TCL refrigerator washing machines will keep pace with the market and continue to introduce healthier and smarter products, bringing a new user experience to consumers. Highlight the responsibility and responsibility of the big country brands, leading the new trend of development of white goods.
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