On April 13th, the Haier Refrigerator·Jingdong New Product Spring Conference was held in Beijing on the theme of “Yuexiang Unopened Freshness”. On the spot, Haier released the new BCD-612WDELU1 refrigerator for all-around refrigerator and the overseas fashion bar refrigerator Grand series. Among them, Haier overseas fashion bar refrigerator Grand series will be on sale around the world, Western-style water intake design and original preservation technology, truly meet the global consumer diversification of the use of the scene. This is the world's refrigerator industry has entered the 'Haier era Under Haier Refrigerator, accelerating the globalization process is an important part.
Haier Releases Fashion Bar Refrigerator Grand Series: Domestic and Foreign Consumers Share Western Style Living
With the rapid economic development, Western-style life is free, and unruly and unrestrained lifestyles and attitudes towards life are being pursued by global consumers. In Western-style life, the demand for ice drinks is particularly prominent among consumers. Without 'ice', there is a huge demand for ice drinks, ice cola, cocktails and other common ice drinks. However, in the domestic market, the way consumers directly obtain ice drinks is relatively complicated, which greatly limits their pursuit of quality of life. .
As the world's No. 1 refrigerator brand, Haier Fashion's Grand Bar refrigerator series introduces the Western style of life's 'pragmatism' into its products, allowing global users to share a Western style of living. Through a built-in water supply device to achieve water intake, Haier has created a small family fashion water bar. , At any time to provide users with a steady stream of refreshing ice water, to meet the drinking needs of users in the hospitality and other scenarios. It is worth mentioning that, the water intake parts are using food grade materials passed the European test standards, to ensure that water quality is pure and safe. In addition to the water intake function, the Haier Fashion Bar Refrigerator Grand Series also conforms to the western style of fashion and fine aesthetics in appearance. The panel is made of blue-brown steel material. The design of the dots with exquisite texture touches a sense of thickness and sedimentation, stylish atmosphere, texture extraordinary.
At the core level of freshness preservation, Haier's fashion bar fridge Grand series created a large-capacity fresh-keeping refrigerator with a width of 790mm, which is suitable for the 80s and 90s after the main force of consumers like to buy frozen foods in batches or purchase food on the weekends. , The cold storage area can accurately store a large number of fruits and vegetables and other ingredients. At the same time, there is also a cosmetics crisper to care for precious cosmetics such as facial masks. The large drawer in the freezer can ensure the whole leg of the European and American consumers, and the lobster and other ingredients do not need to be cut. Globalization allows consumers across the world to share unrestricted freshness. In addition, new products for all-around refrigerators sold on site also use original cold-storage precision micro-channel technology, dry-wet storage technology, and frozen intelligent constant temperature technology to crack down on users' dry goods and freezer rooms. The problem of food preservation, at the same time also fills the industry's hundred years of frozen preservation technology blank.
Supported by the strength of globalization: Haier's fashion bar fridge is available worldwide
Entering the international market with innovative products is the most successful practice of refrigerator companies in the process of global economic integration. As a result, the refrigerator industry has created a 'strange elephant': Most companies claim that products will be sold worldwide, but In fact, due to the lack of global strength, it is only under the banner of the global offering to deeply plough the domestic market, and it has not really realized the simultaneous sale at home and abroad.
Compared to the refrigerator industry's 'Global Global Sales Act', Haier Refrigerator has truly achieved a global sale. This is also a reflection of Haier's global strength in the 'Haier era'. It is inseparable from the support of its global system. Haier Refrigerator has always insisted on establishing localized R&D, manufacturing, and product marketing centers around the world to occupy the market with its own brands. So far, Haier has established a '10+N' R&D system, 30 refrigerator factories, 66 A marketing center. This globalized layout allows Haier to quickly integrate the world’s most advanced technologies and resources to respond to the differentiated consumer demands of local users, and a well-developed marketing system will also promote Haier’s products such as refrigerators and other global markets.
As a result, Haier Refrigerator has made the best demonstration for many companies that are eager to occupy a place in the global market. One core that cannot be ignored is differentiated products. This is exactly the same as Haier's 'one-man-one-in-one' model. The center's embodiment. This time, Haier released the "Fashion Bar" Grand series in the world, which is a rapid innovation for the global user quality storage needs. With the original preservation technology and Western design, Haier is leading the change in global refrigerator consumption trends, but also Will open the new global competition in the refrigerator industry.