As consumers' demand for high-quality products grows, health, safety, and hygienic eating habits become new goals for the newly emerging middle class. On April 13th, Haier Refrigerator·Jingdong New Product Launch Conference. Officially held in Beijing. The conference was based on the theme of “Yue enjoy unrestricted and fresh”. At the press conference, the new BCD-612WDELU1 refrigerator for all-around refrigerators and the overseas models of the fashion bar refrigerator Grand series were released. Among them, Haier Overseas Fashion Bar refrigerator The Grand series will not only come to the Chinese market, but will also be promoted within its scope. The western-style water intake design of this Grand series of refrigerators and Haier’s original preservation technology will bring more diverse lifestyles to consumers around the world. Haier refrigerator has a certain influence in the global scope, and has become one of the important links in the globalization of Haier refrigerator.
Staying at home and enjoying western-style life Haier launches new series of stylish water refrigerators
Nowadays, with the rapid development of the economy, consumers are beginning to become interested in the freedom and individuality of western lifestyles. In the West, consumers generally have higher demands for ice drinks, as they often hold parties, ice water, and ice cola. The demand for ice drinks such as cocktails is quite large. But in China, consumers want to drink ice water but it is not as simple as the West.
The Haier Fashion Bar fridge Grand series adds Western-style lifestyles to its products, enabling users all over the world to experience the beauty of western-style living. With the built-in water supply inside the refrigerator, users can directly fetch water from the outside of the refrigerator. Not only that, but also to protect consumption. The use of health and safety, Haier in the refrigerator outside the water intake using European standards of food-grade material, can ensure the health and safety of water. In addition to the external water intake function, Haier fashion bar refrigerator Grand series also has the appearance of Western style Sense of beauty. The panel is made of Bruce Steel and shows a fine round dot close to the texture. The refrigerator also has a special temperament of fashion and atmosphere. The texture is excellent.
With the rejuvenation of consumer groups, now 80 and 90 have become the main force in the household appliance market. When they purchase ingredients, they generally prefer to purchase large quantities of ingredients at one time, and store them in the refrigerator. Haier Fashion Bar fridge Grand Series joins 790mm The large-capacity, large-capacity, fresh-keeping refrigerators can be stored flexibly. Fruits and vegetables and other ingredients can be placed in a cold storage area for precise preservation. At the same time, refrigerators are also provided with a cosmetic crisper inside, so that masks and other cosmetics can be perfectly preserved. Refrigerator freezer area with large drawers, Even if the entire leg of the leg can be fully laid down, consumers can feel the excellent taste of fresh ingredients at any time.
In this conference, Haier also launched a new product for refrigerators in all areas. Through Haier’s exclusive research and development of cryogenic fine-controlled micro-channel technology, dry and wet storage technology, and frozen intelligent constant temperature technology, the refrigeration effect of the refrigerator freezer room was innovated. Fills the industry's gap in the preservation of frozen technology.
Open the era of globalization Haier fashion bar refrigerator at home and abroad for sale
Through the road to innovation, the refrigerators are sent to millions of households around the world. This is also a successful case of the refrigerator industry under the global economic integration. As a result, although many manufacturers in the refrigerator industry have announced global sales, their capacity for globalization is not Strong, and did not achieve synchronous sales at home and abroad.
In this regard, Haier refrigerators have strong capabilities that distinguish them from the industry, and also make the global sale truly worthy of the name. Of course, this result is also the best embodiment of Haier’s recognition of self-power in the process of globalization. Over the years, Haier refrigerator Research institutes are established in various locations around the world, and localized R&D, manufacturing, and product marketing are conducted to better adapt to the local market. Currently, Haier has established a '10+N' R&D system and 30 refrigerator factories worldwide. , 66 marketing centers. It is this global system that allows Haier to meet the individual needs of local users, and through the marketing system to the global market transmission of Haier refrigerator product information.
This conference is also the best demonstration of Haier refrigerators in the global market. Through differentiated products, they set an example for the industry. It is these differentiated products that demonstrate Haier's 'one-man' model. The concept of user needs is the center's concept. The Haier's globally-released “Fashion Bar” Grand Series is the innovation after understanding the global user’s use of pain points. Through strong freshness preservation and beautiful suction design, it is believed that Haier’s refrigerator will also be created for the industry. A new pattern.
