On the evening of April 13th, a well-known financial journalist, Xu Jinghui sent a media message to Jingdong directly from the media. After a month, this was the second time that Jingdong was once again faced with public figures following the anger of Jingdong in the middle of March. .
The last six-sixth issue of “The Rogue Jingdong” talks about Jingdong’s counterfeit goods. This time Xu’s posting involved several aspects, including JD’s price fraud, financial data fraud, and Liu Qiang’s just boasting of Haikou’s end of 2018. Previously, Jingdong Convenience Store had to open a new series of 1000's each day.
Xu Yuhui mentioned in the article that many people around him are affected by advertising and feel that Jingdong is cheaper. In line with the principle of being able to save one, the use of household appliances as an example directly compares the prices of Jingdong and Suning, and this comparison finds the prices of both parties. The gap is very large, Suning Siemens products as a whole is even cheaper than Jingdong 5% -15%. In the article issued, Xu Jinghui straight shop Jingdong Suning Siemens appliance price comparison chart, the price of individual refrigerator washing machine even a difference of more than 1,000 yuan.
The price of Xu Jinghui's questioning Jingdong is only one, more is the “fake of financial statements” and the big leap forward speech of “1000 convenience stores opened a day.” Xu Yuhui believes that Jingdong’s 'love' has long been Consumers have turned to investors. For profit, Jingdong prices are no longer favorable for beautiful financial statements.
In yesterday's 2018 China's 'Internet +' digital economy summit, Liu Qiangdong himself also admitted that the figures and gross profit of the Jingdong Financial Report were high, but said that 'this is just financial processing, not false accounting'. For example, we Logistics is open to third parties. Past financial revenues are gross profit, while costs are calculated as cost. 'Liu Qiangdong explained this. However, Xu Yuhui has revealed the Jingdong Logistics financial data exposed by the media. They were -309 million yuan, 162 million yuan, -2.95 billion yuan, and the overall loss was several hundred million yuan, which is enough to see the falseness of Jingdong.
In addition, there was a lot of media questioning about Liu Qiangdong’s re-rolement of the offline layout of 'burning guns'. Xu Zhenhui also said in the article that 'The bragging is really not taxable?' and questioned this. Not long ago At the JD.com Appliance Conference, JD.com’s target was 15,000 stores in 2018. This time, Liu Qiang Dong talked about 'before the end of 2018, the Jingdong convenience store will open 1,000 new stores a day'. Xu Jinghui said, 'Suninghua' In the more than ten years, thousands of stores were opened. No one dared to shout in the era of only stores!'
What does it mean for 1,000 stores per day? The reporter has calculated that there are more than 300 prefecture-level cities in the country. Even if Jingdong is blooming everywhere, it is necessary to open three stores in each city every day to do it. There is not much to do with this data. Evaluation!
