On April 10, 2018, Ford held an 'Endless' branding conference in Chongqing, including the latest launch of the world's first-generation new Fox family. Ford’s 'China 2025 Project' was officially opened.
Ford's 2018 branding conference was held in Chongqing because it was Changan Ford's location. At the conference, Ford announced that it would renew its efforts in China's mid-size car market and continue to deepen its partnership in China.
'We are very excited about the global launch of Ford's most important products in Chongqing,' said Fu Lide, vice president of Ford Motor Company and president of Asia Pacific. 'Today's announcement demonstrates Ford's determination to continue cultivating the Chinese market. We carefully prepared Excellent product lineup, I believe will get the favor of Chinese consumers. '
From then on, Ford officially opened its China 2025 plan. According to the plan, before 2025, Ford will launch 50 new models in China, including 8 new SUVs and 15 electric models.
The new generation of Ford Focus, which is the world premiere at the press conference today, is the leading model of this project.
Ford Focus entered China in 2005, and its cumulative sales in China so far have been close to 2.6 million.
The new generation of Fox uses a brand new design language, a new platform and a brand new powertrain. It is also the first model in the Chinese market equipped with a Ford Co-Pilot 360 driving assistance system, and is equipped with 'Fuhui Interlink', wireless charging and with 8 SYNC 3 car connection system with inch touch screen.
The Ford Co-Pilot360 Chime Drive Assist System has several functions, including: ACC Full-Speed Intelligent Adaptive Cruise Control and Smart Pilot Assist System that allows the vehicle to safely drive in the middle of the lane and maintain a safe distance from the vehicle ahead, allowing longer distances to travel. Easy; one-key parking assistance system can not only park the car vertically, but also realize side parking; automatic outbound assistance technology can help the car owner to safely exit from the side parking space; intelligent induction braking protection system (with pedestrians The recognition function) can reduce the severity of accidents, and can avoid collision with vehicles and pedestrians moving slowly or at a standstill in front; intelligent traffic sign recognition function, which can identify speed limit and prohibition of passage signs, and displays on the dashboard interface. Display relevant information to remind drivers to pay attention.
'Fuhui Interconnection' has 4G LTE wireless hotspot function, which can support 10 devices to access the wireless network at the same time. Users can not only receive real-time traffic information through the SYNC 3 vehicle connection system, but also plan the optimal driving route accordingly. Interconnecting mobile phones with vehicles, importing music from mobile phones.
In addition, Foucault applications can also provide location vehicles, query vehicle status, remote lock/unlock doors, and remote start up of functions such as the Ultra Fresh Cabin with PM 2.5 filtration.
In addition to the new generation of Fox, the new generation of the Fox ST-Line series was also introduced to the Chinese market for the first time. It not only introduced a hatchback version, but also provided a sedan version exclusive to the Chinese market. Its exclusive appearance and interior are more sporty, chassis Suspension adjustment also more in line with sports needs.
'The new generation of Ford Focus is the most innovative, most quality, and most exciting Fox model ever,' said Junjie He, president of Changan Ford Motor Co., Ltd., 'I believe that the new generation of Fox users will enjoy a new driving pleasure. It has not lost sight of the beginning of the heart. While inheriting the control performance, it has significantly improved its design, technology and driving experience.
According to Ford's announcement, after the launch of the new-generation Fox, cash Fox will continue to produce and sell, offering more choices to pragmatic consumers.
Along with the new-generation Fox, there was the new Forex. This model, first introduced in China in December 2014, was also welcomed by consumers and has sold more than 800,000 units to date.
'Ford Furus has brought new products and comfortable driving experience to consumers,' said He Chaobing, executive vice president of Changan Ford Motor Co., Ltd., 'The new Forex has a more stylish appearance and more outstanding performance, will surely Bring new surprises to Chinese families. '
At present, Ford is committed to transforming from traditional car companies to mobile travel companies, using smart car services to create a safer, free, and worry-free travel experience for consumers.
In April 2017, Ford launched the Fortis mobile application in China to provide users with a one-stop travel solution, including: Online booking of maintenance services, e-delivery of delivery services, etc.
The new generation of Fox will become the first traditional fuel version of the vehicle with a standard on-board connection module in China. This will be combined with blessing to allow owners to use their mobile phones to control their vehicles more freely.
According to Ford's plan, by 2019, the new Ford cars listed in China will be 100% connected to the car, allowing car occupants to be online in real time.
In terms of car networking, Ford has made a lot of progress in C-V2X wireless technology. At the Consumer Electronics Show (CES) in January this year, Ford announced cooperation with Qualcomm to conduct trials to verify the potential of C-V2X technology.
Since November 2017, Ford has also collaborated with Datang Telecom Group to complete the initial phase of China's C-V2X technology testing. This technology will likely reduce congestion and traffic by providing infrastructure for self-driving cars and smart security features. ACCIDENT.
In addition, Ford has cooperated with several partners including Alibaba and Baidu in China, including: vehicle human-machine interaction system development, consumer retail experience enhancement, digital marketing and automated driving research, etc.
In terms of electric vehicle planning, Ford plans to release 15 new Ford and Lincoln brand electric vehicles in China by the end of 2025. According to this electrification strategy, the first model to be launched is the newly-listed Chang'an Ford New Mondeo plug-in hybrid. Version.
Ford announced that by the end of 2025, Changan Ford's full range of models will be provided with electric version, which means that Ford's 70% of the models sold in China will have an electric version.
To support this electrification strategy, Ford is expanding and enhancing China's electrification R&D team and strength. It is reported that Ford will start production of electrified drive systems in China from 2020.
In the global market, Ford plans to increase its investment by 11 billion U.S. dollars from 2015 to 2022. At present, Ford is developing a purely electric-driven performance SUV for the global market with a battery life of 450km. The new car is expected to be launched in 2020. , And will produce in China.
At the end of the conference, Ford Motor also confirmed once again that from 2019 to 2025, based on the existing domestic models, five new domestic models will be added, including the first pure-electric compact SUV. Ford will also expand and enhance its R&D and engineering capabilities in China to support future growth plans.