Although the domestic water purifier industry has been developed in China for several years, it is still in the period of consumer enlightenment and the cultivation of the market. China's consumer ownership of clean water products is very low, accounting for only about 5%, compared with European and American countries. The comparison gap is very large. From the perspective of third-party data, the capacity of the water purification industry will reach the level of refrigerators and air conditioners. In the face of the situation that there is not yet a giant, enterprises have laid out one after another, and the fierce war is coming.
Due to the low technical barriers in the water purification industry, some small manufacturers have also joined the competition. According to statistics from related departments, there are 2000+ water purifier brands in the market by 2017. For example, Bilande, Angel, Smith, 3M, Liyuan, Walcon, Xiaomi, Aiwapu, Mido, Haier, Anzhixing, Biyunquan........
Mixed fishery, quality is worrying
China's scarce water resources and serious water pollution have brought some opportunities to the water purification industry. Industry giants are also increasing investment in this area. However, the quality of products is uneven, and the quality of after-sales service has not kept up, or it will become water purification. Industry obstacles.
According to surveys conducted by relevant departments on water purifier manufacturers in Jiangsu, Zhejiang, and Shenzhen, Foshan, etc., 40% of the products do not conform to national standards. The low barrier to entry has led to chaotic competition in the industry. Everyone does not work hard on R&D and after sales. Instead, Expanding the market, launching low-cost products, and keeping up with after-sales services.
Where do you go from here?
At present, the competition among manufacturers is fierce. Most of them have adopted price wars. The consequence of price wars is often quality quality decline. The author believes that some large manufacturers should focus on R&D. The key to water purifiers is clean water, which should be improved in terms of filtration. The technology. Water purifier volume, noise, after-sales service require special attention.
Consumers changed their past hesitation into active consulting purchases. This shows that with the accumulation of previous years, the water purification industry has begun to blossom.
The water purification industry has developed for 20 years. Although it is progressing year by year, it is far from well blowout. The popularity is not high. Water purification industry is a long way to go!