On April 12, the launch of the China Appliance Service Upgrade Forum and Haier Washing Machine Seven Heart Service with the theme of 'Quality Consumption and a Better Life' was opened in Beijing. At the event, the China Household Appliance Service & Maintenance Association and Haier jointly established a Chinese washing machine. Service quality evaluation standard, and awarded Haier washing machine the first new era of China Home Appliances Quality Service Gold Award.
The conference was organized by the China Household Appliance Service and Maintenance Association. The SAIC Bureau of Consumer Protection, the China Consumers Association, and China Quality Miles participated in the co-hosting. At the conference, industry experts pointed out that in the era of consumption upgrading, , People are pursuing a better home life, which requires home appliances and other enterprises to shift from production services to specialization, refinement and high quality, and jointly promote the rapid development of home appliance service industry.
Haier washing machines focus on the needs of users, and are always at the forefront of the industry in the field of home appliance service. When other washing machine brands still focus on basic services such as after-sales installation and maintenance, Haier washing machines release 'seven heart services' to create a complete process for users. The service experience. Its 'Seven Heart Service' includes various follow-up services required by users such as maintenance, installation, drilling, trade-in, etc., providing users with exclusive faucets, special deodorant drains, special wall holes and other exquisite installation services. Note that 'relief' in 'Seven Heart Service' also provides pre-service, pre-sale door-to-door design, professional commissioning, etc.
Haier washing machines have always been highly praised by the industry and users for their excellent service. According to relevant data released by an authoritative department, in 2017, Haier washing machine user satisfaction ranked first for 13 consecutive years, and scored 4.9 in Tmall DSR. The customer satisfaction rating of JD.com's peers is higher than that of the industry. In addition, during the 315th of this year, Haier’s washing machine also received the No. 1 satisfaction rating among the same-category brand-wide satisfaction rankings released in the industry.
Under the guidance of the 'one-man-one-in-one' model, Haier’s washing machine upholds the concept of being user-centered and has achieved double leadership in service experience and product experience. At the product end, Haier washing machines continue to introduce direct-drive washing machines, and no-clean washing machines differentiate themselves. Products, continue to lead the industry quietly wash, healthy washing and other trends. In the service, Haier washing machines launched 'seven heart service', to create a full-process experience for users, providing a useful reference for the development of home appliance service industry.