The Internet has changed lives, and has also brought about changes in traditional consumption and retail methods. Online integration has accelerated, life scenarios and experiences have become the main theme of consumption, and home appliance manufacturers and retail channel partners have achieved a win-win cooperation and become a new industry development. Ecology'.
In mid-April, Suning Tesco took the lead in stirring e-commerce rivers and lakes in 2018, and started the first grand shopping festival in the first half of the year - the 418 Home Appliances Carnival. This time, it was greatly promoted by the big names and assembled domestic and foreign home appliances. 3C's major brands, home appliances 3C sector double XI.
Oaks Air Conditioning, as the main force of Suning Appliance Brands, will once again join hands with Suning Platform to make debut, not only for many families and consumers, but also to bring the 'best window period' for air-conditioning purchases in 2018, and more importantly, to complete the unbounded retail model. Smart shopping, smart life new experience. So 418, Oakes will also how to play the advantages of both the brand and the platform for consumers to create a big event?
How do you rejuvenate and rejuvenate this age?
In recent years, Oaks, who has been at the forefront of the Internet revolution, has continued to achieve breakthroughs in online sales, and has teamed up with a series of online and offline interactive marketing, successfully circling a large number of 'Aofen', becoming the Internet age fashion, young air-conditioning brand' Spokesperson'.
'Quality is the cornerstone, innovation is the soul', adhere to the user as the center, high-quality products as the primary support, for the current young people to develop cost-effective and stylish appearance of the air-conditioning models; and tap the pain points of the current era of consumption, meet the more The pursuit of comfortable and intelligent life for many young people not only technically meets the stringent standards of military-grade, but also combines science and technology with practical functions. It is the king of the industry's cost-effectiveness in the same level.
Doing a good job of quality, marketing is not sloppy. Looking at Oaks' transformation and transformation path, it is the most obvious in terms of user-oriented marketing innovation: Whether it is the 'Spring Festival' or the 'AUX RUN', it is through scenes. Deep interaction, an experiential activity that integrates both online and offline, turns the original isolated brand into a temperature and story-like IP image around the consumer. This young emotional interaction not only makes Oaks the fashion leader in the home appliance industry. ', is to pass the brand cultural connotation, to seize more consumers' minds.
Set a good service license, Suning's basic freight will not increase for 3 years
Brands make products, and platforms do services. This is arguably the best operational CP in e-commerce alliances.
Every time the e-commerce giant promotes the node, logistics protection is particularly attracting attention. Consumers are most concerned about whether express delivery can be delivered quickly and accurately. Quality and cost-effective delivery to their hands is not a matter of assuming high freight rates. The flowers were thanked. The reporter learned that during the Chinese New Year this year, an e-commerce giant announced the adjustment of the freight rate, and the basic freight rate was as high as RMB 15. This decision was made at such an important shopping node, and it suddenly caused a large number of consumers to come to nothing.
At the 418 conference, Suning CEO CEO Hou Enlong talked about the industry's hot issues of logistics price increase, and made commitments on the spot. 'Basic freight will be maintained at 5 yuan, no price increases for 3 years, with more intimate services, more trends. Technology appliances are sent to every consumer.'
For the promise of no price increase, Hou Enlong added: 'Service is Suning's only product, user experience is a major event, Suning 418 as a household appliance 3C's double eleven, hoping to launch these new services, allows users to experience a good new electrical appliances Life style. '
During the 315 period this year, Suning also proposed 46 services such as 30-day retired service and 365-day replacement service for major power quality problems, far exceeding industry-standard services, completely eliminating consumer worries. At the same time, with Suning in the 4-6 market Vigorously developing retail cloud and direct-operated stores, Suning has added thousands of township service networks. Behind this, relying on Suning's sound and efficient service system.
The quality is guaranteed, the service is guaranteed, and the sales force is in place. This user-centered 418 is bound to set off sales during a busy season. It will also open 2018 new sales records and new challenges. And Oaks has also successfully established product value. As the center's new driving system: not only maintaining the expansion of scale, but also upgrading the proportion of high-end products, thoroughly establishing the popularization of inverter air conditioners, the position of smart air conditioner leaders, and further releasing new dividends of boutique strategy. How can the sincerity of joining forces with Suning eCom be able to impress consumers? Let us wait and see!