In the TV business, the “three hearts and two meanings” storm group, in the traditional business downturn, no hope of growth, once again hopes to make a comeback in the color TV market, want to rely on television business to rescue the retreating group business operations, is undoubtedly 'wishful'.
After more than three years of lively Internet TV, with the fall of LeTV, and the competition for traditional TV manufacturers to join the price war, a new round of reshuffling has been completed. In this area, Storm TV has started to move frequently. Cost-effective's dead-little millet TV, also introduced the so-called latest AI TV 'scratch'. You can see, across the board mimicking the storm of millet TV programs, but also want to play subversive? Means will be effective?
As panel prices dropped slightly in 2018, Internet television habitually playing 'price wars' began to fight in the industry. The 'speculative faction' storm TV of the Internet TV camp directly directed the spearhead to Xiaomi. The graph reached a hot spot with Xiaomi. The purpose of spreading the self. This is also a storm, which cannot be taken after competition with Hisense, Skyworth, and TCL on the same stage.
First, the storm AI TV broke the circle of friends by 40 inches and 999 yuan. It was hailed as 'National TV'. The 999 yuan was 40 吋 Storm AI TV 4 (40X), and the target was Xiaomi's same 999 yuan in 32 吋 4A. The 50-magnitude storm AI TV 7C made a comprehensive comparison with Xiaomi 4A. According to the storm, it is best to make 'the best in the world' TV at the 1,000 yuan and 2000 yuan segments, which is the best value for money. Eventually, the 999 yuan event of Storm TV was just a hype, and soon there was no product to sell.
Even if it is a price war, many people in the industry are not optimistic. Less than a week after the sale, on the Jingdong platform, the storm has changed the TV's 'reservation' status, and the limit of buying time is only 1 hour - 4 On the 13th of the month, the 8-9th time limit price of 999 yuan snapped up. Tmall platform consumer spit, 'only sold 4,000 units on the price increase, this is not playing it?'
Internet television used to have 'content win' and price advantages to set off a disruptive storm in the TV industry. However, traditional TV brands have filled in short content with the cooperation with Tencent, Youku, iQiyi and other video content giants. The competition for smart TVs began with a comprehensive hardware and software competition. Today, storms obviously have to put their money on AI TVs.
On April 11th, Storm TV held a new AI TV conference in Beijing and launched Stormy AI TV 7. The series has 55-inch and 65-inch versions. The price is 2999 yuan and 3999 yuan respectively. At the launch of 'Good-bye, remote!', Storm defined AI TV 7 as 'the world’s first artificial TV to kill TV remotes'. The TV is said to support far-speech and machine vision AI interactions. , Within 4 meters, the far-field awakening rate is 95%, and the Chinese semantic accuracy rate is 98.5%.
In fact, as early as three years ago, smart TVs with remote controllers were launched. More importantly, the world’s first television company to get rid of remote controls was not a storm but other colleagues. There is no doubt in this matter. The Storm Company lied and was suspected of false propaganda. This is clearly not the moral bottom line of a good internet company.
In the past 2017, the fall of LeTV made Xiaomi the leader in Internet TV, and only the storms became small winners among other brands. According to the 2017 Stormwind Group performance, the company’s operating revenue in 2017 was 1.912 billion yuan, an increase of 16.07 from the same period of last year. %; The net profit attributable to shareholders was 53 million yuan, a year-on-year increase of 0.45%. Sources said that the storm has begun to take over more than 6,000 retail outlets under the LeTV line of vision, hoping to 'get a boat out of the new sea'.
The storm's ambition is not small, but whether the strength can support such ambitions. Although the price war can temporarily seize the market, but how to ensure the profit. And AI TV, has long been a situation of crowds. Traditional manufacturers, BAT have already appeared on stage Baidu has a stake in Coocaa, a dual-engine super AI TV with Skyworth, Ali and Haier, Tencent and LeTV, as well as a Changhong smart TV output jingle AI assistant solution, and so on, has already let the competition in this area in full swing.
Competition will not leave companies with too much time. In the face of artificial intelligence, perhaps only two or three years, the industry may change dramatically again, and a bigger reshuffle will happen. So Storm TV wants to attract industry attention. Don't hesitate to go straight to Xiaomi, perhaps just want to be able to stay at the table in this shuffle. Whether it can be left behind is still unknown.