Since Hisense Air Conditioning Co., Ltd. and China Household Electrical Appliances Research Institute released the White Paper on Comfortable Inverter Development in the Air-Conditioning Industry in March, and since the definition of comfortable frequency conversion standards, 'Comfort Frequency Conversion' has received a great deal of attention and response from the market and consumers. Consumer communication, improve user experience, Hisense Air Conditioning Co., Ltd. conducted the first “Hong Hai Action” comfortable frequency conversion promotion monthly event from April 1 to May 1 through the dual support of quality products and marketing activities. More high-quality products represented by comfortable frequency conversion, and promote the popularity of comfortable frequency conversion in the market through the satisfaction of consumer demand.
It is reported that this month's “Hong Hai Action” comfortable frequency conversion promotion month will be carried out in four phases in the country from April 1 to May 1. In the first phase of the activity, it has already obtained strong concessions. Activities and series of strong products have set off a wave of hot buying in the market. In this month of comfortable frequency conversion promotion activities, Hisense Air-Condition launched multiple promotions, recognizing that it is 10 times cash-in-hand; purchasing Hisense X-Cool, and extracting IphoneX; If you purchase the Hisense air-conditioner goddess and goddess product users, you can get travel packages; purchase a designated model will receive a gift; buy a Hisense X air-conditioning product, you can enjoy the 'God's X-star. Service engineer's free installation service, etc., to provide users with full benefits.
It can be seen that Hisense Air Conditioning uses the 'Hong Hai Action' comfortable frequency conversion promotion campaign as a deep communication with consumers, with 'comfortable frequency conversion' as the core, so that consumers can experience a brand-new experience of improving the quality of life. For consumers, consumer demand is increasingly differentiated, and high-end air-conditioning products have become a trend. The air-conditioning requirements have also evolved from basic functions such as cooling and heating, quietness, and energy saving, to the development of health care and focus on children. The actual needs of vulnerable groups such as pregnant women, the elderly, etc. Therefore, due to the promotion of consumption upgrading, the concept of health has also become a new driving force for the growth of the industry, so that the air-conditioning products that are mainly comfortable and healthy will rise rapidly in the market.
At present, Hisense Air Conditioning puts forward the idea that 'uncomfortable air conditioners are pseudo-healthy air conditioners' and promotes the popularization of 'comfort air conditioner' air conditioners. It is precisely because of the deeper understanding of the relationship between the comfort and health of air conditioners. Just like Hisense The general manager of air conditioning, Wang Yunli, once said, 'What the user needs is a comfortable air conditioner. Only if the temperature, humidity, cleanliness, and all-dimensional comfort of the air supply are satisfied can the user's pain points be truly resolved. The user's favorite demand for differentiation is a good product that can stand the test of the market.
In order to meet the needs of users' comfort and health, Hisense Air-Conditioner successfully launched the third generation of comfortable inverter air conditioners at the end of 2017. Hisense X-Air-Conditioner can not only achieve the free setting of temperature and humidity through the original temperature and humidity dual control technology. Its innovative 360° rotating air supply design can achieve full-range air supply, with the 'wind blowing people and wind avoiding people' mode, and realizes customization of air supply according to different groups of people's needs. With the application of voice intelligent somatosensory operation, it is turned on. A new era of comfortable inverter air conditioner.
For this “Hong Hai Action” comfortable frequency conversion promotion month event, industry insiders believe that Hisense Air Conditioning has launched a storm of comfortable frequency conversion in the industry through the 'Hong Hai Action', which will set off a series of comfortable frequency conversion products and market activities. The comfortable upgrade of products in the wheel industry will also benefit more and more consumers, allowing consumers to enjoy the high-quality and healthy life brought by 'conversion frequency' air conditioners.