'We spend 10 times the research and development expenses of our domestic counterparts every year. It's better than them. It's better than a good deal. 'Put Huawei's flagship new P20 series camera, Huawei Consumer Business CEO Yu Chengdong accepts Phoenix Network Technology. When the media interviewed it was quite proud.
'15 million units (unit shipments) No problem, 20 million units are promising. ' For the expected sales of this series, Yu Chengdong full of confidence.
On the afternoon of April 12, Huawei held a new product launch conference in Shanghai, officially launching the new flagship mobile phone P20 series, MateRS Porsche Design Edition and other new products. The Huawei P20 6+64GB is priced at 3,788 yuan and the 6+128GB version is 4,288 yuan. P20Pro is 6988GB version of 4988 yuan, 128GB version of 5488 yuan, 256GB version of 6288 yuan; 6GB operating memory +256GB body storage version of the price of 9999 yuan, 6GB+512GB version is 12,999 yuan.
This new product achieved a leap-forward improvement in photographing. The P20Pro uses Leica's three-shot camera. It consists of 40 million wide-angle lenses, 20 million black and white lenses and 8 million telephoto lenses. It supports 3x optical zoom and 5x mixing. Zoom.
In this regard, DxOMark, an authoritative evaluation agency from abroad, gave a comprehensive score of 109 points, including 114 points for video and 98 points for video. Both scores reached the top, coupled with automatic scene recognition and AI image stabilization under the AI algorithm. Huawei P20Pro is currently the king of mobile phone photography. He said that the world's major evaluation agencies to P20Pro photo comments first, 'If the second assessment is a fraud.'
Yu Chengdong stated that Huawei’s mobile phone camera is from laggards to chasers, and now to a big lead, industry competition is fierce, and everyone needs continuous innovation. As early as 6 or 7 years ago, Yu Chengdong pointed out that the mobile phone market will After entering the reshuffle period, no more than 4 will survive in the future.
Yu Chengdong's predictions may be further reduced in the future. 'We only have one Huawei, and it's inevitable from technology development because Huawei's investment in R&D is large.' Yu Chengdong said that he believes that it is not enough to rely on technology to create products. It depends on technological innovation. Come to lead. 'A lot of people have never used a Huawei mobile phone and they will not be able to go back after using it. ' Yu Chengdong said, Huawei's next step is to further expand its own mobile phone user base through brand marketing.
According to Huawei's annual report data, Huawei's mobile phone shipments worldwide in 2017 were 153 million units (including glory), ranking third in the world and ranking first in the Chinese market. In 2017, Huawei's research and development expenses reached 89.7 billion yuan, a year-on-year increase of 17.4. % In the past ten years, R&D expenses exceeded 394 billion yuan. According to Huawei, the investment in technology innovation will continue to increase at a scale of more than US$10 billion per year over the next decade.
Research firm Gfk predicts that in 2018, China's mobile phone market will have a total retail sales of 449 million units, down 4% year-on-year. The retail sales volume of China's mobile phone market has entered an ice-cold period. In response, Yu Chengdong believes that the advent of the industry winter is a knock-out event. Huawei hopes. Become more powerful in the playoffs because the shuffle also means an opportunity.
According to him, Huawei will have even greater technological breakthroughs this year, 'very scary!' Yu Chengdong said. This new technological breakthrough may be a software system aspect. Yu Chengdong said that it could help previously released mobile phones to greatly improve performance.