According to the latest data analysis conducted by Beijing Zhong Yikang, a professional third-party research institution in China, the overall growth rate of online market reached 89.9% and 186.7% in 2017, among which, the growth rate of Suning was as high as 99.7% and 252.2% respectively. It is the first growth rate in the industry.
On April 13th, at the second press conference of Suning's Tesco Dishwasher Festival, Hou Enlong, President of Suning's Tesco Group, stated that: Suning's three-year compounded dishwasher growth exceeded 200%, and the number of online and offline buyers grew by compound growth. With a rate of up to 147%, sales in dishwashers exceeded 230,000 units in 2017, and the industry accounted for 25% of the total. This is the first channel that deserves it.
At the conference, many brands such as Siemens, Midea, and Fanta are making calls for the Suning Dishwashing Festival, stating that Suning is undoubtedly the first sales channel of the brand. Suning's strength in cultivating the appliance market for 28 years has been demonstrated.
It is reported that in 2018, 100% of the brand new dishwashers will be launched in Suning Channel. There is no doubt that the new products will be the first to be launched. In this dishwasher section, Siemens, Midea, Fanta, Haier, and other first-line brands all have their dishes washed. New product launches in Suning. This is due to Suning's empowerment of suppliers' data. The open sharing of 600 million members' big data enables brands to understand the real demands of consumers and to implement iterative upgrades through reverse customization.
At the press conference, Suning E-Commerce and the China Household Electrical Appliances Research Institute released the 'Bowl-Using Standard' to optimize and improve the existing dishwasher industry standards. At the same time, Suning promised consumers that '365 days will not be refundable'. Hou Enlong said , Suning Tesco will jointly develop a multi-industry integration, opening up shared resources to upstream and downstream partners, and build a 'bowl beauty ecosystem' environment for the dishwasher industry chain.
2018 Suning Tesco's “Gourmet Dish Light” The 2nd Dishwasher Festival will continue until the beginning of May. In addition to products and services, Suning will benefit the majority of consumers in terms of promotion, gift strategy, and package purchase concessions. Suning and industry associations, brands, together promote the popularity of dishwashers, realize the industry's vision for a better life.
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