In 2018, Suning sold 500,000 dishwashers to millions of households

After 80 and 90 became the main force in the home appliance consumer market, quality life replaced the need for survival and became the new pursuit of many families. On April 13, Sun Encounter CEO Hou Enlong expressed at the second dishwasher session of Suning Media Conference. In the future, household appliance consumption is showing an upward trend. Consumers' demand for a better life, healthy consumption, kitchen economy and household popularity are increasing.

In view of the high penetration rate of 70% in the European and American dishwasher market, the penetration rate in China is still less than 3%. The broad market prospects make dishwashers a promising new growth point in the kitchen appliance industry. Suning is already the first to be unanimously challenged. channel.

Sales, growth, new products

Ever since the dishwasher was launched on the Suning eCommerce, its market share has been increasing year by year. As of the end of 2017, Suning Dishwasher's cumulative sales exceeded 500,000 units, accounting for 25% of the industry's total. The conference site, Siemens, Midea, Fang Tai etc. The leading machine brand leader of the bowling machine made a sound, and Suning's omni-channel status was beyond doubt.

Beijing Zhong Yikang research data analysis shows that in 2017, the overall growth rate of the online market reached 89.9% and 186.7%, respectively, of which the growth rate of Suning was as high as 99.7% and 252.2%, far higher than the overall increase in the industry. Speed, the growth rate comes first.

Mr. Wang Dong, president of Suning's Yip Kitchen & Kitchen Co., Ltd. stressed that Suning will become the 100% launch platform for dishwasher products. By 2018, it will use 500,000 units in the year, 2.5 billion sales, 100% growth, and 30% of the market. Occupancy rate, sit firmly on the top spot in the dishwasher industry.

Compared with the actual sales of 120,000 units in 1 billion in 2017 and the 'small target' that doubled in sales in 2018, it shows the self-confidence and strength of Suning as the omni-channel household appliance owner.

365 days will not be net to retreat to raise industry standards

As the largest retail channel for home appliances in China, Suning is committed to building industry-leading standards. At the 418 conference, Suning had formulated a set of new services for the consumer electronics 3C consumer market: 30365+46 services + two lines for seven days without reason. Returns.

Based on the original basic law, Suning and the China Household Electrical Appliances Research Institute released the 'Beauty Standards', dishwasher cleaning capacity, drying capacity, power consumption, water consumption, and washing time. New standards were put forward, and the existing dishwasher industry product standards were optimized. At the same time, Suning leveraged the advantages of multi-industry collaboration and online and offline dual channels to promote the in-depth development of industry standards.

In addition, Suning has increased its self-discipline threshold, further upgraded its services, and achieved 365 days of net withdrawal. It is the most direct way to protect consumer rights and enhance consumer experience.

First-line brand alliance New product 100% Suning starting

At the conference, Suning United, China Consumers Association, Siemens, Midea, Fangtai and other 11 dishwasher brands formed the 'Bowl of the U.S. Alliance', aiming to jointly lead the development of the dishwasher industry. During the dishwasher festival, there will be more New products for Suning starting.

Relying on the experience zone of multi-form stores across the country, Suning will build its dishwasher ecosystem in terms of channels, products, data, marketing, services, and ecology. All levels of channels will sink to the 3-6 level market. The area of ​​the machine has been pushed forward from 300 to 500, and retail clouds and directly-operated stores have been fully developed. Through offline decentralization, the use of big data on the Internet has been optimized, and consumers have been painstakingly promoted to achieve product customization and product iteration. upgrade.

418 has always been a major node for e-commerce to compete for market share in the first half of the year. This time, Suning shouted for new appliance lifeism, trying to create home appliances 3C double eleven. Driven by next-generation information technology such as artificial intelligence, Internet of things, and big data , Suning accelerates the layout of the dishwasher market with high standards, high service, and multi-channel attitude, which is bound to cause a new round of impact on the industry.

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