In recent years, resident consumer demand has changed, purchasing power has increased, and home appliance category structure has gradually shifted from the traditional living room economy to the emerging kitchen economy. Dishwasher is becoming the main battlefield for kitchen brand gurus to compete.
On April 13, at the second press conference of Suning's Tesco Dishwasher Festival, Wang Dong, President of Suning's Yip Kitchen & Kitchen Home Improvement Co., Ltd. stated that in 2018, Suning's dishwasher sales will exceed 2.5 billion, occupying a market share. Over 30%, continue to consolidate Suning's all-channel first position in the dishwasher market.
According to data from Yikang, China's dishwasher market has seen a ramp-up growth in the past three years, including a market size of 4.33 billion yuan in 2017, an increase of 119.2%. One hundred households of dishwashers have turned over 2016 in 2016 Nearly doubled, but compared with the popularity rate of refrigerators and color TVs, the penetration of the dishwasher market is still very large.
Zhong Yi Kang predicts that in 2018, the dishwasher market will reach 7.8 billion yuan. Industry insiders say that with the slowdown in the growth of kitchen appliances such as range hoods, sterilizers, and gas companies, dishwashers are expected to become Kitchen electricity industry new growth point.
Dishwasher has been sold in Suning Tesco so far, and its market share has been increasing year by year. Suning's omni-channel status is unquestionable. Wang Dong emphasized: In 2018, 100% of dishwasher products will be launched in Suning's e-commerce channel, Suning will 500,000 units in the year, 2.5 billion sales, 100% growth rate, and 30% market share, consolidating the status of the dishwasher's omnichannel first.
Compared to the actual sales of 1 billion units in 1 billion units in 2017 and the 'small target' that doubled sales volume in 2018, it demonstrates the self-confidence and strength of Suning's e-commerce as an omnichannel overlord of home appliances. Relying on multi-form stores across the country The experience zone, Suning aims to build the country's largest dishwasher terminal experience system and one-stop shopping, from the channels, products, data, marketing, services, ecology and other aspects to build a dishwasher ecosystem.
According to Suning's industry-wide 600 million member big data analysis, the popularity of high-end smart products in the county consumer market continues to rise. Wang Dong stated that Suning will sink dishwasher sales channels to the 3-6 level market. The machine area will be promoted from 300 to 500, and will fully develop retail cloud and direct-operated stores. At the same time, Suning will use big data to analyze consumer pain points, predict consumption trends, guide production and manufacture, and achieve reverse customization of dishwasher products. Dishwasher product upgrading. Previously, Suning launched the trade-in, rapid logistics, 30 days Baotui, 365 days Baohuan and other services will further empower the dishwasher section.
With the continuous improvement of consumer demand for quality of life and consumer experience, Suning's two-wire converged smart retail model will become the best boost for the explosive growth of the dishwasher market.
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