Talk about new products: 15 million guarantees
The flagship product is naturally the focus of media attention. When talking about the protagonist P20 series of the day, Yu Chengdong confidently stated: 'As far as cell phone shooting is concerned, this is the first time that Huawei’s cell phone has been dumped on a street in a certain category, which is definitely very large. Leading. '
In fact, the revolutionary breakthrough of the P20 series camera technology is the first time that Apple and Samsung have been leading the flagship products of the company, and has scored a leading score in professional institutions, leading the DXOMARK score by 10 points. Yu Chengdong believes that The first time the professional SLR camera-level Leica three shots were condensed onto a slim cell phone. This was a very difficult technique and achieved a very big breakthrough.
From the case of the “Telecommunication Industry News” (web) reporter’s trial of the P20 Pro in the field, the effect of the three cameras is to take photos in dark light, take pictures with high-dynamic pictures, take self-portraits, and video shoot can achieve higher quality imaging. Homework, In addition to the Kirin 970 artificial intelligence chip, under the blessing, can automatically identify the shooting scene, mobile phone pictures become very comfortable, the first original AI artificial intelligence anti-shake and focus, zoom technology makes professional photography platform DXOMARK played 114 points more With authenticity.
Yu Chengdong said: 'Our R & D team is very large, with 10 times more than their counterparts, we must make a rejection of others 10 street products.'
From the sales of P9, P10 and Mate 9, Mate10, the product competitiveness of Huawei's dual flagship products is one of the best, and the sales are all in the tens of millions. Imagine the P20 series, Yu Chengdong said frankly, I feel that there is no problem with sales of more than 15 million units. , More than 20 million units are also promising.
Although we have already achieved the position of the leading domestic leader, we have been stagnant. It is not Huawei's work style to sit and slacken on the dedication book. If the product wants to sell better, Huawei still has a lot of work to improve, including brand marketing issues. Bear the brunt of it. Yu Chengdong stated that we should continue to enhance our reputation and brand marketing efforts must be strengthened.
In addition, in terms of products, only better and better genes and pursuing cooperation between Huawei and Leica are better and not better. Yu Chengdong believes that the zoom capability of Huawei's mobile phone camera needs to be stronger. It is understood that taking a bird is called a 'bird' in the circle of photography. Need 600mm lens or 800mm lens, it is a very long lens. This kind of zoom capability has not yet reached the mobile phone, Huawei also has an antecedent way to be found. The development of technology changes with each passing day, mobile photography in zoom capabilities, wide-angle and so on, the future There is potential for excavation.
Talk about the future: Do the second-largest global market share by the end of this year and early next year
Recently, the Chinese mobile phone market has been saying that “when it's too late”, shipments of domestic mobile phone brands have plummeted by 28%, and China’s smartphone shipments have fallen by 26.1% year-on-year. China’s Mobile Phone Research Institute’s March 2018 domestic mobile phone Market Operation Analysis Report reveals that the previous winter market prediction of the mobile phone market has become a reality.
The first-tier domestic mobile phone brands Huawei, Xiaomi, OPPO, and vivo scored a nearly 80% share. Other brands faced elimination as others struggled. The industry has entered the reshuffle period. In response, Yu Chengdong stated that the mobile phone industry is experiencing During the global reshuffle, many years ago I predicted that no more than three manufacturers will survive. Several years have passed. The major ones are Apple, Samsung, Huawei, and many other brands are 'dead'. In the next few years, the Chinese market will have mobile phones. The brand will also be reduced, and the market competition is really fierce.
Faced with the ever-changing market environment, there are three Huawei mobile phones that keep improving.
The first is technological innovation and R&D. As Huawei continues to invest in R&D, it will continue to enter the eruption point of accumulated capacity on the product, and will continue to lead its peers with technological capabilities to build a stronger competitive advantage. Currently, Huawei The investment in technology research and development is the largest. In 2017, R&D investment ranked the 6th in the world, with a total investment of 12 billion U.S. dollars. Yu Chengdong revealed that Huawei’s research and development expenses have now surpassed that of many large companies in Europe and the United States, and will continue to grow in accordance with this investment. Huawei's R&D expenses will reach the top in the world within four years.
Second, significant growth in overseas markets. Reviewing Huawei's 2017 financial report, consumer business growth reached over 31%, which is the largest of all BGs and also contributed to the largest source of revenue growth. Shipments in other mobile phone giants are declining. Under the circumstance, Huawei's overseas markets in the growth cycle have gained a lot. In some European countries, the share has already reached the first place. For example, Italy, Spain, Finland, Poland and other countries, Yu Chengdong believes that this leading situation will increase in the future.
The third is to shock the world's technological form, which is currently the most dearth of Chinese mobile phone manufacturers. Although we have completed the historical stepping of Apple from 'followers' to 'surpassers', we cannot always find a market for innovation. The product is regrettable. Huawei also slowly saw this problem. With the release of the Mate RS as an example, emerging technologies such as screen fingerprinting have gradually been reflected. The former 'Mobile Revolution' only looked at Apple and Samsung. The status quo has also been slowly broken. Yu Chengdong also disclosed to reporters that Huawei has also announced a major technological breakthrough during the year. It is a technology that significantly improves the performance of mobile phones at the software level.
In the future, Huawei’s core strategy is to make products well, and have solid capabilities in terms of service, consumer satisfaction, user experience design, etc. Huawei hopes that its leading edge can surpass all its peers. Yu Chengdong also predicted that today By the end of the year and early next year, Huawei’s market share can be the second in the world, and the future will become the world’s first.
'I think it is an inevitable market, we will become more powerful in the future.' Yu Chengdong said.