On April 12, Huawei Consumer Business CEO Yu Chengdong said in an interview with reporters that Huawei's latest flagship mobile phone P20 series has no problem selling 15 million units, and it hopes to hit 20 million units. 'At the end of this year or next year, we may overtake Apple and become Second. '
Before that, Huawei had already launched the P20 global release in Paris. On April 12, Huawei launched the P20 series of domestic public offerings in Shanghai.
The main selling point of the Huawei P20 series is the camera and artificial intelligence, especially the P20 Pro uses 3 cameras, the rear 40 million pixels color + 20 million pixels black and white + 8 million pixels telephoto Leica three-lens design, f/1.8+f/ 1.6+f/2.4 large aperture. Huawei's artificial intelligence automatically identifies a variety of camera types when taking pictures, such as taking flowers, portraits, and helping the software to produce better results.
This is another deep cooperation between Huawei and Leica. I hope the smart phone's camera can achieve 'class SLR' effect.
It is worth mentioning that, at the Shanghai conference, Huawei also repeatedly took out the P20 series with Apple's iPhoneX and Samsung's S9 for comparison, claiming that Huawei P20 has obvious advantages in the dark light shooting effect.
Huawei hopes to become one of the world's top mobile phone companies. However, Apple and Samsung currently sell more mobile phones than Huawei. Apple's and Samsung's flagship machines are now more expensive than Huawei's flagship. In high-end mobile phone benchmarking, Huawei and former The gap between the two remains obvious.
Yu Chengdong has stressed that Huawei's mobile phone does not lose the other two opponents in performance.
Yu Chengdong also revealed that in the coming months, Huawei will also have big surprises. The previous old models will achieve a significant increase in machine performance through software upgrades.
Recently, Huawei disclosed its 2017 financial report: Huawei's sales revenue from consumer services was RMB 237.2 billion, a year-on-year increase of 31.9%, and smartphone shipments exceeded 153 million.
In 2018, Huawei planned to flex its muscles in the U.S. market. However, in the end, mobile phones failed to enter the mainstream marketing channels in the United States.
Yu Chengdong said that U.S. operators and consumers are all very fond of Huawei’s mobile phones. It is unfortunate that they failed to enter the U.S. market. 'We have a good development in both the European market and the Chinese market. The price of a mobile phone is a few hundred euro for Europeans. Say nothing, we will continue to grow in the Chinese market. '
However, China's mobile market environment is not optimistic. China's ICT data show: In the first quarter of this year, mobile phone shipments fell 26.1%.
Yu Chengdong said that the global market has shuffled in these years, leaving only three major mobile phone companies, and then the domestic mobile phone market will also be reshuffled, the number will not exceed three, 'Our investment is not a comparison with other brands At the order of magnitude, from the standpoint of technical strength and normal development, it is historical necessity that we win. This is a statement that I am not humble.
According to Zhu Ping, vice president of Huawei's consumer business, President of Greater China, Huawei is now paying attention to the increase in quality, not to mention the enhancement of quality of service, 'we are in the channel, retail, after-sales service, supply chain, delivery, etc. In the link, we hope to reach the user's demand contact, even including our marketing link. The integration can be the concept of big service. This is what we have been trying to do.'
Zhu Ping revealed that Huawei has built more than 2,000 experience stores across the country, including about 1000 large and medium-sized cities and 1,500 county-level cities; Huawei’s national after-sales service center now has more than 900, except small and medium-sized cities, in counties. The city also has to build after-sales service shops. 'We will add 200 county-level service centers in China in the next year or two, and we expect to build more service centers at an annual growth rate of 10%-20%.'