P20 is the first time it has exceeded its target sales target of 20 million units
"This is Huawei's first time on the camera than any other manufacturer to lead a generation or even two generations." Yu Chengdong, who has just finished the conference speech, said in an excited interview. At the press conference, Yu Chengdong cited data from an international image quality assessment agency DXO. , P20 scored 102 points on the overall score, P20 Pro even reached 109 points, while iPhone X and S9 + were 97 points and 99 points.
This high score was attributed to the P20 Pro's use of a Leica three-lens design with a rear-mounted 40-megapixel color, 20-megapixel black-and-white, and 8-megapixel telephoto, plus a 1/1.7-inch sensor size for ISO reachability. 102400. 'I often put pressure on R&D teams. We have invested so much in R&D. We must do a lot better than our competitors, not just a little bit.' Yu Chengdong said that this is the first time he has led the consumer business to better than his rival's lead generation. Even two generations of performance.
However, he also disclosed a news that Huawei will have a big technological breakthrough this year. 'This breakthrough is also very scary'. Yu Chengdong said that this breakthrough may be announced in the next two months and will allow the performance of smart phones to There is a substantial increase. In his view, Huawei's huge investment in research and development will gradually emerge, allowing Huawei to build its own moat in many areas.
For the sales volume of the P20 series, Yu Chengdong predicts that there will be no problem with more than 15 million units and '20 million units are possible'. According to Yu Chengdong's speech in the New Year in 2018, after the shipment of P9 series exceeds 10 million units in 2017, Mate 9, P10 series of global shipments exceeded 10 million units respectively.
However, Yu Chengdong also admits that Huawei still has a gap with its rivals in brand marketing. 'A lot of Huawei's mobile phones do not have a good function, but many consumers do not know it. This is also a problem in our marketing and promotion. In the future, we will strengthen marketing and promotion in China's regional conferences. . '
This can be seen at the today's press conference where famous director Wang Chaoge and actor Wang Haodan are on the platform. However, he said that the P series will not follow the route that invites spokespersons.
Huawei will be the second in the world next year this year, the latest Chinese players will continue to shuffle
Prior to this, Yu Chengdong had proposed to surpass the goals of Apple and Samsung on several occasions. In the current slowdown in the global smart phone industry, the Chinese smartphone market ushered in a cold winter, Yu Chengdong believes that this is an opportunity for Huawei to be stronger. Stronger.
On the basis of the P20, Yu Chengdong said that Huawei is currently the third largest in the world. This year, Huawei will have the second largest share of the global smartphone market next year. 'History is inevitable that we will be the first.' In terms of the Chinese market, Huawei is currently ranked first, and large players are left with only Xiaomi and OV. Yu Chengdong believes that the future Chinese market will continue to be in the reshuffle period. 'There are only four players now and will continue to decrease in the future. At the same time, he said that Huawei will continue to open the gap between the second and third place in China.
In the overall downturn of the market, most manufacturers regard the upcoming 5G as a new opportunity and shuffle the node. Yu Chengdong does not agree with it. 'In the past, the industry has not had to wait for 5G in the past, and technology will always have innovation. After 5G, There will be 6G', he said that the current smart phone is a replacement market, consumers will choose to upgrade better under consumer upgrades, and Huawei is following this trend.
In addition, he is not optimistic about some manufacturers are testing the game mobile phone, 'simple game phone is just hype a concept, all mobile phones should have game performance', he said, the future Huawei mobile phone will also greatly enhance the performance of the game.