In the future, new energy will gradually become the main theme of the auto market. 'Eat' is a habit of traditional energy vehicles. What are the current sales situation of dealers for new energy vehicles? What are your views on the future new energy market?
The Wilson Terminal Squad visited the distributors of some of the key first and second-tier cities in China (stores selling new energy and traditional energy vehicles) and asked you to take a look at their situation.
Although the sales situation is both good and bad, they are optimistic about the future market prospects
In Shijiazhuang, Hebei Province, Roewe and Dongfeng Fengshen dealers stated that compared with traditional energy vehicles, sales of new energy vehicles are generally at this stage. There are still twists and turns in the sales process. Some distributors even said that they are less than ideal. Mainly due to the concept of new energy consumption. With universal access, consumers have a variety of concerns about new energy vehicles, especially in charging piles. Although dealers can provide consumers with private charging pile installation services, local residential property companies basically do not allow owners to The charging pile is installed in its parking space, so it is generally more preferable for shoppers to choose traditional energy vehicles.
On the other hand, some regional dealers indicated that store sales are booming. In Shanghai, Roewe, BYD, Zhongtai, Geely and other brand dealers stated that with the release of the first batch of new energy vehicle licenses this year, the in-store purchase intention is stronger. There is a steady stream of consumers, many of whom are not buying license plates and are eager to purchase cars. Many of them are even car owners who are already optimistic about the car. Although the local subsidies for plug-in hybrids have been reduced in policy, they are still provided free of charge. New energy vehicle licenses, there are still many potential intentions of the car crowd.
For the new energy automobile market in the future, most dealers hold sufficient confidence. They believe that under the guidance of the national policy, the market trend is promising following the general trend of new energy, and the future “new energy” will only become more obese. Make bigger.
Among them, Baojun Auto Dealer stated that the new energy automobile market will become better and better, and the prospects are bright; BMW dealers report that with the support of the country, there will be more opportunities for new energy markets in the next 3-5 years; GAC Toyota Distribution Businesses believe that as more and more consumers begin to recognize new energy vehicles, the market will be slowly released.
Promoting sales fundamentally requires multiple joint efforts
Break consumer concerns and increase consumer confidence
According to the dealers interviewed, most consumers have already begun to try to understand new energy vehicles at this stage. The awareness of new energy vehicles has been improved compared to the past. However, they are still basically maintaining a wait-and-see attitude. The confidence in new energy vehicles is yet to be seen. This is also a major obstacle to the current sales of new energy vehicles.
Compared with traditional energy vehicles, consumers will consider more factors when selecting new energy vehicles. Dealers pay attention to the sales process, and they are most concerned about the mileage of new energy vehicles and local policy conditions. The high and low levels greatly influence whether consumers choose this new energy vehicle, and whether the local area supports the development of new energy vehicles, there is no advantage in terms of licensing, restrictions, etc., and it also has an important impact on the final car purchase decision of consumers.
Of course, the price of the car itself is also a big factor for consumers to consider. How much subsidy can be taken is a very real problem. After all, with regard to supporting infrastructure, especially the construction of charging facilities, consumers are also very concerned about their ability to purchase cars. Whether it is timely and convenient, it can provide energy for the car safely and efficiently.
Resolving consumers' current concerns about new energy vehicles and giving consumers confidence in new energy vehicles is the fundamental reason why dealers believe in promoting the sales of new energy vehicles.
From the above factors that affect consumers to purchase new energy vehicles, it is necessary to improve the supporting infrastructure to improve the safety and convenience of charging and maintenance; to improve the core technologies of new energy vehicles, to enhance the performance of the entire vehicle and battery energy storage, durability; The energy automotive policy environment provides effective support in terms of subsidies, licensing, taxation, etc. This will undoubtedly require the government, manufacturers, and all sectors of society to work together to provide consumers with more mature new energy products and create a more comfortable travel experience.
The interviewed Acura dealers reflected that it is very important to improve the supporting infrastructure and solve the problem of late battery recycling; Lexus dealers believe that battery management is an important issue, and the endurance capacity affects the sales volume; Automobiles are a trend, but the market has just begun to emerge. Consumer recognition needs to be improved. Manufacturers must continue to work hard to develop good products. At the same time, they hope that the government will increase protection and eliminate the worries of customers.
Dealers’ confidence in the new energy vehicle market is burning well. As the future of all parties in society continues to improve the new energy vehicle market, consumer acceptance will gradually strengthen. But at present, new energy vehicles are in endurance, safety, There are indeed still shortcomings in infrastructure and other aspects, which also directly affect consumer confidence in new energy vehicles. The dealer's new energy sales road is not smooth, and the Wilson terminal squad will continue to pay attention.
