On April 10, 2018, it was significant for the crane industry in China. 260 Xugong cranes are like long golden dragons. They are lined up out of the world's largest crane manufacturing base and sent to countries in the Central Asian region. It is reported that this batch of Xugong exports. Cranes, will create China's crane industry's largest single record of self-export to Central Asia.
Vice President Xugong Machinery, General Manager of Lifting Machinery Division Sun Jianzhong, Assistant President Xugong Machinery, General Manager of Import and Export Company Liu Jiansen, Deputy General Manager of Xcg Lifting Machinery Division Shi Xianxin, Zhang Hanxu, Shan Zenghai, Vice President of Import and Export Corporation Manager Ma Xiaokou and other leaders and 200 employees, as well as overseas agents, witnessed this historic moment! In addition, media representatives from the Chinese construction machinery industry, the Russian construction machinery industry, and local TV stations in Xuzhou focused on the report!
260 XCMG cranes set off on their journey
Vice President Xugong Machinery, Sun Jianzhong, General Manager of Hoisting Machinery Division, introduced in his speech: In December 2017, General Secretary Xi inspected Xugong and brought great encouragement and confidence to China's real economy and equipment manufacturing industry. All employees of the Ministry focused on their goals, concentrated their efforts, and worked very hard! In 2018, under the guidance of the XCMG Group's '1234' business management guidelines, fully implement the 'Four Perseverances' and open 'Three Ones Can' the new pattern of high quality development. '
In the first quarter, the domestic sales and export of Xugong Hoisting Machinery went hand in hand, achieving a good start in the first quarter. The four product lines of wheeled cranes, crawler cranes, tower cranes and port machinery increased significantly year-on-year. The year-on-year increases were: 91.4%. 62.8%, 124.2%, 149.6%. The domestic sales achieved a quality of connotative growth. Through a series of effective planning, on the one hand, the company increased the supply capacity of high-end products and quality assurance capabilities.
On the other hand, in the market, the company focused on user value enhancement, launched high-end product value promotion and customer investment development and exchange conference, launched the “guard and lifting safety” charity operation, received extensive praise and recognition from customers, and achieved domestic market share and product premium level. In the high level of double upgrades; overseas markets also reported good news, 230 cranes products have been sent to countries along the 'Belt and Road' countries, China's exports of the largest tonnage all-terrain crane QAY650 smoothly delivered to users, the first batch of XCA60E intelligent all-terrain crane has also been successful Enter the European market.
The continuous export of high-end crane products not only consolidates the status of Xugong Hoisting Machinery in the global market competition, but also further enhances our confidence in expanding overseas markets! In the first quarter, the export volume of Xugong Hoisting Machinery's customs increased again by 5.4 percentage points. Up to 45.1%, continued to consolidate the XCMG crane industry's first position!
In the speech delivered by Liu Jiansen, Assistant President of Xugong Machinery and General Manager of Import and Export Corporation, Xugong Brand's export record reached the highest record in the same period in January and February 2018, which was a year-on-year increase of 162%, which was 5 times faster than that of competitors. 1- In February, self-export increased by 123% year-on-year, which was more than four times higher than that of competitors. From the perspective of export share, from January to February 2018, Xugong exports accounted for 21% of the industry's exports, an increase of 9 percentage points year-on-year. The proportion is the sum of the following four competitors. Among them, the vehicle cranes, all-terrain cranes and crawler cranes have the highest market shares.
The XCMG Group has been cultivating nearly 20 years in the Central Asia market. The market share has been ranked first in the Chinese-owned brands for many years. XCMG has taken the opportunity of the “Belt and Road” initiative to implement its strategy of going global. It is currently in Kazakhstan, Russia, and Uzbekistan. Stein and other key countries, respectively set up assembly plants, molecular companies, joint ventures, successfully contributed to the Russian mining group, Kazakhstan oil and gas fields, Uzbekistan Highway Bureau, Tajik water conservancy projects, etc. 2018 January-February 2018, in Central Asia XCMG brand exports increased by 213% year-on-year, and XCMG's self-exports increased by 150% year-on-year. The 260 truck cranes exported to Central Asia this time were the relentless efforts of the officers of the Central Asia Department of the import and export company in the lifting machinery division. Strong success with great support.'
Xugong Crane
“Zeng Zenghai, deputy general manager of Xugong Hoisting Machinery Division, said to the camera: The comprehensive performance of these products, the major functions are far ahead of the local crane products, and we also increase the strength of overseas intellectual property deployment. In the past few years we have authorized overseas patents, including more than ten in the Russian market, which escort the strategic layout of our overseas markets.
'Ma Xiaokou, Deputy General Manager of Xugong Import and Export Co., Ltd.: We will deepen the system construction. We have established XCMG Russia, the next step will be to improve the sales system, distribution system and our entire parts system throughout Central Asia. We will Asia establishes our accessories center to not only sell our good products but also provide the best quality service. 'Four measures to build a more complete overseas technology and marketing service system
Over the years, XCMG has established a strong market protection system through joint ventures, cooperation, co-construction, win-win attitude, deepening overseas markets, continuous improvement of its global sales service network, and on this basis, the beginning of the XXIC Lifting Machinery Division in 2018. Take measures to further increase the investment in overseas markets: First, advance the resources in advance, make forward-looking predictions for high-end crane resources such as all-terrain, off-road cranes, large tonnage, and resource reserves, and quickly meet the needs of regional markets in the world; Strengthen the overseas market expertise and service support strengths, formulate special market breakthrough programs, and increase investment in professional technology and service support for 16 hot-spot countries;
It accurately positioned market segments, dispatched technical experts and multi-channels, penetrated into all parts of the world, launched special technical investigations, collected a large number of first-hand user product improvement suggestions, and comprehensively improved the product’s adaptability in various hotspot markets. Sex, durability; Fourth, it challenges the construction limit, not only meets the regional certifications of Russia, the United States, and the European Union, but also continuously upgrades the product, enabling the device to continuously verify reliability in the harshest construction environments.
This batch export of Xugong crane Russian model is a new model for the research and development of cryogenic construction environment in Central Asia focused by Xugong Hoisting Machinery Division. Hydraulic system, electrical system and transmission system have been newly designed to fully meet -40°C. Operation requirements. Among them, 14 patents have been authorized by Russia and a total of 8 products ranging from 25 tons to 160 tons have been certified by the Russian Customs Union. In addition, the high-end 25 tons--220 tons of five G-generation crane products specially built for the alpine zone are also coming soon. In the near future into the Central Asian market.
In the process of globalization strategy layout, XCMG has always attached great importance to regional conformity certification. As one of Xugong’s most important overseas markets, the Russian market has always been highly valued by the Group. For the past five years, Xugong Crane has established the GOST Certification Testing Project Team. In response to relevant Russian regulations and standards, special tests and strict certification promotion work were carried out and an OTTC certificate was obtained. During the certification period, Russian experts gave thumbs-up to the excellent performance and excellent test performance of XCMG products, and praised Xugong. Crane products have truly reached the international advanced level!
XCMG cranes work in extreme cold conditions
At present, in the world’s major projects under construction, there are XCMG cranes, and the reason why it is recognized globally is the high quality of XCMG cranes and the stability of continuous operation. In the extreme environment, XCMG The cranes have demonstrated outstanding skills. In the Brazilian Feraz research station in Antarctica, the polar high-precision buildings of the 'watchmaking' level were completed by four XCMG cranes. From 2016, 4 cranes took part in the fee. The whole process of the construction of the Lazais station experienced a super cold below -40°C and a level 10 wind. However, this did not affect the normal construction work of the cranes. At present, 4 cranes are still under construction in Antarctica. This time it was exported to Russia. The 260 cranes are about to embark on the journey in the Far East of Russia to meet new challenges.
Located in Qatar in the Persian Gulf of the Middle East, the tropical desert climate makes the summer here long and hot, and the maximum temperature often reaches around 46°C. Along with the continuous development of the 'Belt and Road' construction, XCMG cranes have become the main equipment for the Qatar hoisting project. .
In 2018, it is a key year for Xugong to optimize the overseas layout of lifting machinery and continuously increase its global influence. Facing the challenges and opportunities from a global scale, XCMG cranes have always forged ahead of their hearts, insisting on innovation and unwavering, Leading technology, use XCMG products that do not destroy, better serve global engineering construction, and strive to build the preferred brand of the global crane industry!