Jingdong Electric Appliances and Oaks Air Conditioning have witnessed the rapid development of their 'small partners'. The future mission of Jingdong Electric Appliances is to enable home appliance manufacturers like Oaks to upgrade, transform, and better grow and develop!' April 11th, Jingjun Mall’s home appliance division chief Liu Jun expressed at the Oakes Air Conditioning New Product Promotion Conference and the Oaks Jingdong Super Brand Day Conference.
Liu Jun and the guests of the conference jointly open the April 12th Oaks Jingdong Super Brand Day
The theme of the event was "My Favorite Home". Not only was Oaks new air-conditioner launched, Jingdong Home Appliances joined hands with Oaks on April 12th to launch the JD Super Brand Day, and it launched an impact on the annual sales target of 15 billion yuan. It is worth mentioning. Yes, well-known artist Ouyang Nana personally attended the scene and not only served as a star scouting officer for the 'Little Austrian Animation Film', but also challenged herself across the borders, serving as 'JD's Super Brand Day Flagship Store Manager' and 'Aox New Product Referral Officer'.
The well-known artist Ouyang Nana came to the scene to cross the border as the manager of the 'Jindong Super Brand Day Flagship Store'
Breakthrough product single level intimate interaction 'Upgrade Daguai'
This is the second time that Oaks has become the protagonist of JD Super Brand Day. In August 2017, Oaks became the first single-category brand to win the JD Super Brand Day, and it only took 28 minutes to start the Ox Jingdong Super Brand Day. The sales amounted to RMB 100 million, and the sales exceeded the RMB 300 million mark on the day of the event.
In fact, frequent intimate interactions between Oaks and JD.com started as early as 2010.
'The strategic cooperation between Jingdong Household Appliances and Oaks Air Conditioning Co., Ltd. is a course of 'upgrading Daguai' continuously, with countless breakthrough innovations and refreshing records. ' Liu Jun describes the 8 years of cooperation between JD.com and Oaks.
Admittedly, the cooperation between JD.com and Oaks has already broken through the single layer of product supply and marketing relationship, but it is continuously deciding on consumption. The demand determines the development of new consumer trends. In 2011, Oaks headquarters directly supplied JD. In 2016, the EDI project cooperation between the two companies was officially launched. In 2016, Oaks became the first inventor of Jingdong Air-conditioner, finance, and after-sales data. After the sale, Oaks also completely opened the production line to JD.com. , Logistics and other information. In 2017, the cooperation between JD Electronics and Oaks was upgraded again, and we continued to jointly explore new ideas for product and e-commerce channel win-win. In addition, Oaks also cooperated with JD.com to launch 'AUX RUN Run All City' event. , Hosted 'Yama' music festivals and other critically acclaimed marketing activities among young consumers.
With a series of perceptual marketing and strong enabling of JD.com's appliances, Oaks has not only become the 'fashion leader' in the home appliance industry. During the 11.11 years in 2017, Oaks became the top three in JD.com's home appliance category. Air conditioning ranked top 3 and became the fastest growing. The air conditioning brand.
'窈窕' 'Lady' wipes out a new spark of cooperation
Since the strategic cooperation, both Oaks and JD.com have experienced significant growth in both market share and operating profit. Through cooperation with JD.com, Oaks has built a bridge with consumers. This has also prompted Oaks to continue to expand with JD in 2018. In-depth cooperation, challenge the source of new goals. At the beginning of 2018, Jingdong established a new cooperation goal with Oakes in 2018: The scale of revenue exceeded 15 billion yuan!
Industry insiders pointed out that Oaks has continued to deepen innovations in manufacturing, channels and marketing in recent years to increase brand influence. On the other hand, Jingdong Electric Appliances has a more advanced business model, higher efficiency, and a more refined value chain. Consumers enjoyed the “one-stop” ultimate service of pre-sales, sales, and after-sales services, which opened up a new pattern for the home appliance industry. From past achievements, it can be seen that Jingdong and Oaks have sparked cooperation at the marketing level. More emphasis is placed on emotional relationships with users, and multi-level means are used to cultivate loyal users and occupy the user's mind. The Jingdong Super Brand Day, and the '窈窕' on-hook and 'Ladies' counters that synchronously open the pre-sale model on the day of release, are undoubtedly It will become the key step for Oaks to exceed 15 billion yuan in sales in Jingdong.
The design inspiration comes from the German “Miss Van Droger” 'Less is more' (Less is more) series of “Hui” hanging up and the elegantly intellectual ballet dancer's “Lady” series of cabinet machines, which are not only very artistic. , And are equipped with a number of smart technologies, can achieve more convenient WeChat connection, cabinet machine ECO worry-free energy saving, automatic washing second generation, 20 decibel mute, and three generations of WIFI intelligent five core functions. In addition, on April 12 Oaks On the day of the JD Super Brand Day, the Consumer Landing page will enter the VR venue for 412 yuan worth of Gyeonggi discount, and the 0-2 order will also enjoy the limited time low price discount. In the transformation of consumption structure, household appliances consumer groups are getting younger. Today, feminization, JD.com and Oaks are working together to seize the younger generation of consumer groups with fashion taste and excellent quality, occupy the market leading, and become an industry model.
Oakland Home Appliances Group President Leng Hao said: 'Ox and JD's strong alliance is based on the common intention of the two parties to provide consumers with the ultimate experience and the identity of partners in the industry.'
As an industry leader, JD.com's home appliances create more choices for consumers on the one hand, allowing them to purchase home appliances that are of better quality and more in line with their needs and enjoy the best service and shopping experience. On the other hand, JD.com Committed to promoting home appliances manufacturing companies to invest more capital, technology and R&D personnel, improve their technological level, optimize product structure, strengthen product quality, obtain greater operating returns, achieve further industrial upgrading, and help Chinese brands become bigger and stronger.