A fragile 'core' has always been a manufacturing pain in China. Yuchai shares a strong 'heart' to allow Chinese agricultural machinery to ride between the fields of paddy fields and gain the favor of many domestic and foreign agricultural machinery mainstream companies. In the spring of 2018, at the Zhengzhou Agricultural Machinery Exhibition site, accompanied by bustling visitors, a reporter from the China Industry News interviewed Huang Weishu, the director of Yuchai’s joint-stock power company. He explained to reporters the mystery of Yuchai’s strong Chinese “core”.
The three main products are attacking cities
Huang Weishu told the China Industry News reporter that Yuchai brought three main models.
4DK engine is positioned as supporting paddy field machinery, including rice machine. It has a high configuration (imported common rail system), large displacement, compact structure, light weight, stable and durable, strong power, low fuel consumption, etc. 4A series engine, positioning For supporting wheat machines, medium-sized tractors. They have large displacement (power, torque reserve), mature and stable products, low fuel consumption, low noise and other characteristics. 6J engine, the main positioning is to support the medium and large drag market, and the future Corn machine market. It has good adaptability, high reliability, good economy and so on.
The three products range from paddy fields to dry slopes to large- and medium-sized arable lands. The positioning is very clear. Currently, 4DK has supplied Zoomlion, Lovol, Ward, Deutz-Far, Changzhou Dongfeng and other host manufacturers to receive orders. Over 5,000 units. 4A has been adopted by almost all domestic agricultural machinery manufacturers, occupying wheat machines, and the corn machine market has more than 60% of the market share. 6J is also supported by all domestic mainstream tractor manufacturers. Sales exceeded 10,000 units in 2017, and will reach 2018 in 2018. More than 15,000 units.
Huang Weishu told reporters that the success of the three products in the market came from Yuchai’s accurate grasp of the market. Take Yuchai 4DK as an example. In the early stage of product planning, Yuchai did a lot of market research and analyzed the status of the market at that time. As well as future trends, we decided to create a non-road boutique power for the middle and small horsepower segments. It is based on this that the 4DK has emerged in the T3 emission stage, and the platforms and starting points are ahead of most of the products in the industry. Since the water field engine product quality, performance, fuel consumption and other uneven situation.
The strength of 4DK has also been widely recognized in the market. It is equipped with a Deutz-Far paddy field tractor. After small batch verification in last year, it has begun to sell well in the south. 4DK also supports Zoomlion, Revo, Wo Have to wait for the rice machine, supporting Changzhou Dongfeng tractor products have also been sold in bulk.
In this regard, Huang Weishu is proud to say that '4DK's performance in the market was very eye-catching last year. The sales of 1,000 units in the previous period were stable, and there was no major failure in the first year of a batch of new products put into the market, and the power was strong. The approval of various manufacturers, which fully shows that the product is very successful in design, product quality is very reliable.
The sales of 6J are not too hot. In the T3 phase, the mainstream tractor manufacturers have been supporting Yuchai 6J engines, such as Lovol, Zhonglian, Changfa, Changzhou Dongfeng Agricultural Machinery, Jiangsu Wode, Deutz-Far, Shandong Ruize, Hebei Kate et al. Due to the guidance of the national agricultural machinery purchase subsidy, the implementation of the deep and deep plowing policy, the consolidation of land transfer and consolidation, in recent years, the drag market has been continuously strengthening, which also drove the 6J support to drag the market. The rising share.
The Way to Success: Focus and Service
Yuchai has established an excellent brand in the agricultural machinery industry. Over the years, Yuchai’s product quality has been stable, and new products have been introduced. Especially after T3, Yuchai’s electric control advantages have been brought into full play. World-class agricultural equipment engine company.
Talking about the secret of winning, Huang Weishu pointed out that if domestic agricultural machinery power wants to win the competition in domestic and foreign markets, it must focus on cultivating professional teams of planning, R&D, development, production, sales, service, etc., and master the engine core technology. With many years of product and market experience, it is possible to survive and develop in competition. Yuchai is a good example in the industry.
Huang Weishu believes that the following two points are particularly prominent in Yuchai’s winning ways:
One is focus. Yuchai specialized in engines, not involved in the whole machine. In the long-term focus, Yuchai formed a strong technical strength, its product line from tens of horsepower to 560 horsepower all covered, continuous file, with mature Electronically controlled engine application and service experience.
At present, Yuchai's engine manufacturing capabilities, new trial production capabilities, and product quality control capabilities are among the highest in the industry. They are able to meet the customer's product delivery, development needs, product reliability and stability, and outstanding performance. These technological advantages are in supporting agricultural machinery products from the country's The country’s electric technology, Yuchai, has been used in automotive engine products since 2005. This has made Yuchai’s supporting agricultural machinery the country’s second national process three. It is only necessary to fine-tune the adaptability development according to the characteristics of the agricultural machinery product, thereby ensuring the product's great advantages in stability, reliability, power and emissions.
The second is service power. Yuchai has a perfect sales and service network, and can provide one-on-one sales and technical service support for key customers. Its agricultural machinery service has rich experience and can adapt to the needs of spring ploughing, double harvesting, and cross-regional service. In the era of electric products, the original agricultural machinery dealers had relatively little contact with electronic control products. To improve their electric control and maintenance capabilities, a process was needed. This was a long-term process for Yuchai's service system. Yuchai had an electronically controlled engine. After years of contact, its electrical control and maintenance capability is very sound, so that it can provide timely and professional service for manufacturers.
Arrangements: T3 T4
Talking about this year's product layout and market planning, Huang Weishu summed it up with six words, that is, 'excellent T3, grab T4'.
Huang Weishun introduced to reporters that after 2016 and 2017 market verification, Yuchai Guosan’s agricultural equipment power underwent market verification, and Guosan Power’s fuel system failure was only a quarter of that in the Second National era, resulting in significant maintenance and service costs. As a result, the OEMs are satisfied with the quality, performance and service of Yuchai Guosan. In 2018, Yuchai will further optimize the T3 product, focusing on the finesse of the rice machine, the wheat machine, the corn machine and the large tractor. Sub-market, become the mainstream supporting power of these market segments.
In 2018, Yuchai was fully launching the non-road supporting development work in the T4 phase, and strived to achieve prototype supporting work for the main products DK04, A05, and A07 in various market segments (harvesting tractors and tractors) and put them into the terminal as soon as possible for field testing and verification.
Specific to the implementation steps of the National IV product reserve, Huang Weishu told reporters that at present, Yuchai is in accordance with the requirements of the drafts issued by the National Environmental Protection Agency, and will go all out to adopt January 1, 2020 as the cut-off point, to carry out the inversion time. According to the agricultural machinery Seasonality, Yuchai made a prototype of a matching corn machine before August of this year, so that the autumn harvesting of corn can be verified as a matter of time. Before the next March of next year, the supporting power of the wheat machine should be completed. , We will do a good job of supporting the big trailers. By March next year, Yuchai will do a good job in supporting the main lines of all main agricultural machinery products, and carry out spring, summer and autumn matching tests to provide a matching verification for the host manufacturers. Reserve time for the season, which has a strong control of product quality.
It is the focus to look down and look forward. The combination of the two is the secret of all successes. Yuchai closely follows the country's policy development direction and crop agriculture time to list the time-to-market plans for various types of products. Then, focusing on R&D and service, it is the combination of focus and forward-looking that has grasped the pulse of the market and controlled their minds. Yuchai's Chinese “core” will naturally be particularly robust.