With the end of the Spring Festival holiday, the temperature gradually warms up, and the spring home improvement formally kicks off. Professionals in the industry said that the temperature and humidity in the spring are very moderate. The wood products and gypsum products used in the decoration are not easy to deform after completion. Paste the tile mortar, cement is suitable for the temperature and humidity, but also not easy to lose the label, so that the tile paste more firmly. Spring weather is warm and can open the window ventilation, construction paint and latex paint, evaporation, drying faster The flatness of the brushing will also be better.
As an important part of the spring home improvement market, the home appliance market in 2018 also ushered in a promotional war. Although the monthly promotion of the home appliance market has become the norm, spring is undoubtedly a climax in the home appliance market, and it is a key node for market sales. Every home appliance store, home appliance brand naturally will not miss, gearing up to meet a 'good start', compete for market share.
The one-year plan is spring. Many consumers also choose to purchase new products for their new homes at this time. In order to meet the one-stop decoration needs of users, from March 15 to May 15, 2018, Aucma The family's theme of the Spring Home Improvement Festival grand opening. How to make the new home more warm, then in Aucma Spring Decoration Festival, benefiting from profit, missed no longer.
The biggest pain point for consumers to purchase home improvement products is that there are many purchase links and demand is fragmented. It is difficult for consumers to purchase the necessary home appliances at one go. According to this pain point, this promotion activity covers products such as refrigerators, freezers, washing machines, kitchens and kitchens. , Air conditioning, living small household appliances and all other categories, will provide consumers with a one-stop spring home purchase experience.
In order to better benefit consumers, this promotion campaign has developed a variety of promotion programs for different channels in line with local conditions. When entering the store, scanning the QR code, and forwarding related activities, you can receive a free gift (a limited number of After purchase, purchase high-end refrigerators, freezers and other Aucma products, and enjoy discounts on the second item; during the event, anyone who purchases products worth more than RMB 2,000 will be eligible for a lucky draw. In addition, in order to be more convenient for working people, etc. The purchase demand, Aucma official mall also held a grand anniversary event, luxury on the door refrigerator, Chinese smart refrigerator, air-cooled frost-free refrigerator, deep freeze refrigerator and many other new products have benefited.
In order to relieve the worries of consumers, Aucma launched the Golden Dolphin Five-Star Service. The Customer Service Center has 32 customer service sub-centers across the country. The domestic home appliance industry has a large-scale, full-featured 7*24-hour call center—CALL CENTER system. 7*24-hour service hotline 400-618-7777. We have rigorous and pragmatic service management and service development capabilities and a professional after-sales service team consisting of call center, parts service support, service business support, information technology and other service skills departments. Consumers escort for after-sales service.
It is reported that in this spring promotion, Aucma Online and offline have been fully opened, with all major self-owned stores under the line, traditional stores, specialty stores, county-level appliance stores, county-level building materials channels, and township-level core sales terminals. Online Aucma official mall, all major online platforms fully online.