'Home has a place where Oaks' is the brand culture that Oaks air conditioners have always insisted on delivering. On the occasion of the April 11th Oakes Jingdong Super Brand Day Conference, Jingdong JOY, Oaks Xiaoao and Ouyang Nana made appearances on the same stage for consumption. Imagine a beautiful family life.
In fact, the strong cooperation between Oaks and JD.com has been a long-standing process. Since 2010, Oaks has been keeping frequent interaction with JD. In August 2017, Oaks became the first single product to win JD.com Super Brand Day. The brand, and through a series of innovative measures, achieved a sales record of breaking 100 million in just 28 minutes of the brand's opening day, and sales exceeded the 300 million mark on the day of the event, breaking the new record for Oaks air-conditioning online sales.
As a disruptor of traditional channels, JD.com uses a more advanced business model of self-operated e-commerce, higher efficiency, and a more refined value chain to allow consumers to enjoy the 'one-stop shop' of pre-sales, sales, and after-sales services. Service, not only became the largest home appliance retail channel provider in China, but also became an important position for Oaks sales miracle.
Therefore, at the beginning of 2018, Oaks Air-conditioner intensified its strategic cooperation with JD.com in the first GSKA merchant home appliance signing contract with JD.com, and established a target of annual revenue exceeding RMB 15 billion at the beginning of the year. It is pointed out that the cooperation between Oaks and Jingdong has already broken through the single aspect of the product, and it is determined by the consumer that production is decisive. The demand determines the development of new consumer trends in production. At the same time, the cooperation between Oakes and JD.com at the marketing level has also sparked a spark. Both parties have paid more attention to the users. Emotional connection, using multi-level means to cultivate loyal users, occupy the user's mind.
Oakland Home Appliances Group President Leng Hao said: 'The considerable mutual benefit is the prerequisite for long-term partners, Oaks and JD.com's strong alliance is based on the common intention of both parties to provide consumers with the ultimate experience and the recognition of partners industry status.
With the help of the Internet transformation and upgrading opportunities, the deepening of Internet thinking, and the use of the Internet as the core in manufacturing, channels and marketing to deepen innovation have become the secret to the success of Oaks. According to industry online monitoring data, Oaks domestic shipments in January and February 2018 were the same With an increase of 39.5%, the growth rate is still ranked first in the industry.
In addition to relying on the Internet, Oaks Air Conditioning is also known for its ultimate pursuit of product quality. Oaks has always adhered to the concept of 'quality is the cornerstone and innovation is the soul'. For product innovation and R&D, a lot of manpower and financial resources are invested: We designed TS fast cooling and heating technology, AUT-Smart power adjustable technology, and fourth-generation Wi-Fi WeChat interconnection technology. Nowadays consumers are most concerned about air-conditioning cleaning issues. Oaks independently developed Hydro- as early as 10 years ago. Automatic washing technology makes the use of air conditioning more green and healthy.
At the press conference, the new air-conditioned 'Kai' on-hook and 'Ladies' counters of the Oaks 2018 were also unveiled. Not only the appearance is beautiful and unique, but also the connotation is excellent. It is equipped with a number of smart technologies that can achieve more convenient WeChat connection. , Cabinet machine ECO worry-free energy saving, automatic washing second generation, 20 decibel mute, and three generations of WIFI intelligent high five core functions.
At the event, Oaks released the Xiaoao animation movie trailer produced by Xiao Ao as an IP image. Oaks’ chief product artist Ouyang Nana also visited the scene, serving as the 'JD’s Super Brand Day flagship store manager' and 'Aox's new product. The recommendation officer 'passes love and warmth to every family.