In 2017, affected by the hot weather and the impending need of real estate, the air-conditioning market grew rapidly. However, the market scale changed from increasing to falling in 2018. Traditional product upgrades were blocked, and the era of high-speed expansion of online channels has also passed. (AVC) data show that in January-February 2018, air-conditioning retail sales totaled 12.6 billion yuan, a year-on-year decrease of 4.0%, and retail volume of 3.2 million units was down 11.7% year-on-year.
However, this does not mean that there is no opportunity in the air-conditioning market. On the one hand, the process of product intelligence is accelerating, and on the other hand, the channels are continuously diversified. Along with the pace of consumption upgrade, the market share of high-end air conditioners has further expanded, and the entire industry is expanding. In the “Dispute over the Warring States Period”, all companies want to occupy more market share. If you want to seize the opportunity and take advantage of it, it's better to look at what Oakes did.
In this year's AWE2018 booth, Oaks is a product with rich value and connotation - the Cheung Yuet series KFR-35GW/BpPYB1+1 air conditioner, which has made the industry and consumers brighten up. According to Wang Yan, an Oakes training instructor, this The biggest selling point of the air conditioner is to point out the user complains about the pain of slow air-conditioning cooling and heating.
As we all know, AWE is known as the home appliance industry's vane. An exhibition gathers the most cutting-edge technologies and products in the industry. At the AWE2018 show, companies can do everything they can to make a difference. It is precisely for this reason that Oaks is at AWE. The products displayed during the exhibition are of analytical value.
The slow cooling and heating is both a pain point for consumers and a technical difficulty that mainstream air-conditioning companies have been conquering. Wang Yan pointed out that the fast and hot and cold TS technology owned by Oaks Xiangyue can guarantee 60 seconds of heating and 30 seconds of cooling for this air conditioner. During the heating, the outlet temperature can reach 43.8°C, while cooling can be reduced to 23.8°C, and the cooling and heat exchange is rapid, the operation is stable, and the body feels comfortable. She laughs and says that Xiangyue starts the 633Hz compressor speed and Ferrari with high frequency. Supercars are comparable and core components are very powerful.
Xiangyue series of air conditioners is a microcosm of the transition from 'product thinking' to 'user thinking'. In the Internet age, for air-conditioning products, to capture market share, we must rely on technological innovation to solve users' pain points. An important reason why Oaks' products have been eliminated. Wang Yan said that Oaks Air-Conditions insists on using 5%-6% of annual revenue for innovative R&D. In October 2017, Oaks invested nearly 2.4 billion to build a smart factory, helping to produce air-conditioning products. R&D. This “behind-the-scenes hero” of the intelligent operation was also moved to the site of AWE2018 by Oaks. Through the 3D panoramic form, it displays the entire process of Oaks air conditioners from 'order-factory-distribution'.
In addition to the 3D panorama, consumers can also see more technological elements at the AWE2018 Oaks booth. Compared with last year, the area of the Oaks exhibition area has increased 2.5 times year-on-year, and is even equated with Gree Electric Appliances on the side. With the theme of the future, not only LED screens are used extensively, but even the most advanced AI artificial intelligence technologies are integrated into the booth.
This also shows from the side that in this era of value and justice, the intension and appearance are indispensable, and this also happens to be the characteristics of the Xiangyue series of air conditioners. Talking about the design of Xiangyue, Wang Yan is full of confidence. She described the air-conditioning with Acacia, the main family card, the appearance is like a lucky and hopeful hand for the moon. The fuselage adopts the rose gold fashion wild, the diamond 3D mirror cutting and the IMD lamination process make it self-contained. It is important that the antioxidant is not deformed and discolored.
Xiangyue is just one of the many air conditioners in Oaks. Like it, the products with excellent appearance and appearance can be found everywhere. At the conference of Oaks' “Tomorrow's Future” on March 8th, the new air-conditioning concept was presented to the public for the first time. , New detachable design and cleaning concept, directing users to pain point, convenient for consumers to dismantle and clean. Well-known financial scientist Wu Xiaobo commented that it was air-conditioned 'new species' that not only attracted CCTV reporters to come to interviews, but also made the China Household Electrical Appliances Association. Jiang Feng, Chairman of the Board of Directors, took time out to learn about product information.
Some industry experts pointed out that this is a signal that Oaks is accelerating its leadership in products and marketing from the air-conditioning market, to the creation of wisdom, and the three-dimensional transformation of technology, realizing a triple jump from quantitative change to qualitative change. It is the strength and emboldenedness that it must be ahead of the industry to advance in the era. It is also the signal that it will fully accelerate in 2018. It is no wonder that even Wu Xiaobo said that Oakes’ innovation and creativity are the core of the transformation. , Whether it is a young fashion marketing strategy or smart plant put into operation and the release of new species of air conditioning, are all stimulants that set off industry changes.
In the air-conditioning industry, it is the secret to win by taking a hard step to polish the product. If there is no product that allows users to scream under the guise of the air conditioning industry, it is nothing. Only the innovative thinking based on competitive transcendence in the product and The brand continues to plunge in order to be able to stand in the industry and stand out in this Warring States dispute. This is also the inspiration and inspiration that Oakes Air Conditioning brings us.