On April 9th, Midea air-conditioner took advantage of the 2018 Refrigeration Exhibition to announce three new strategies: 'The whole house smart environment system solution', 'Air source heat pump 4+2 full conversion strategy' and 'M-BMS smart building' Application example's three major strategies, from the 'new retail + full frequency + intelligent' three directions opened its new layout, and its ambition to look forward to new markets.
Single product is hard enough for the whole house wisdom solution
According to the introduction of Midea, 'The Whole House Wisdom Environment System Solution' is an intelligent control of the whole house, central air-conditioning, heating in the whole house, central hot water, central fresh air, whole-house lighting, and seven major categories of central water purification, focusing on the whole house. Front loading field, to provide users with professional one-stop shopping services.
'We expect to achieve a turnaround in 3-5 years. More than one-third of home users may realize that a single product cannot meet its own consumer needs and will gradually transition to a systematic solution' From the single product purchase to the whole house procurement process, Zhao Huan, director of the home improvement retail sales division of Midea Group, gave time judgments.
People in the industry believe that the whole house smart environment system solution will certainly be a trend and also meet the needs of the future market. Of course, the challenges in this process are also enterprises need to deal with.
Zhao Huan believes that the biggest challenge may come from three aspects: First, we must have a strong enough single product to be able to support a good enough system. Not every brand has the strength and technical protection to do it. Must have a strong after-sales support system, Midea has 1,500 unified service platforms across the country, covering the most prestigious markets above the prefecture-level cities, and Midea’s central air-conditioning will build a full-house smart-environment system experience pavilion, 2018 goals. It will complete the construction of at least 600 or more, and will also transform more than 4,000 existing central air-conditioning stores. These guarantees will give users a good and consistent experience. Third, they must have strong research and development capabilities to promote products. Upgrade to give consumers the best experience.
In order to promote the implementation of the 'Housewide Smart Environment System Solution', at present the United States has set up a retail academy at the headquarters level to conduct internal and external training on the capabilities of dealers nationwide. In addition, 36 sales companies in the United States have also set up A dedicated retail training room provides support for distributors. 'National plans to do 1200 training sessions this year to continuously strengthen our sales capabilities and quality throughout the channel.' Zhao Huan revealed.
4+2 heat pump products with full frequency conversion
'Air source heat pump 4+2 full conversion strategy' can be said to be Midea’s competitive product strategy for northern coal to power market.
Among them, the technical aspects of the 4 heating products include -25 degree low-temperature high-temperature thermal technology, full DC frequency conversion technology, and high water temperature technology, which can meet the requirements of 4 types of applications. They are the warm home series, and the entire house has high heating comfort. Change coal from Tianjin to South heating market; Flame series, Frequency conversion and low-temperature heating is stronger; It is a solution for heating reconstruction of existing buildings; Simple and easy to maintain, cost-effective X-pro series of multi-heat fans In the surrounding areas, the rural coal-to-electricity solutions have been changed; there are also S series and multi-connections of variable-frequency low-temperature heating, which is the solution for heating and cooling of new buildings. 2 is the 2 major hot water products Yuquan II, with a low temperature of -15 degrees, DC frequency conversion technology, leading products, good user experience, become the best solution for home central hot water.
According to Zhang Xuelin, director of sales of air-heating hot water and heating products of Midea Air-Conditioning Division, Midea, the characteristics of 4+2 heat pump products are very clear. It is Midea's realization of the industry's first full-series, full-product frequency conversion, which is at the forefront of the industry. , The benefits of full frequency conversion to the user is to reduce the user's use of costs and enhance the user's comfort.
Since 2016, the country has begun to vigorously promote the development of heat pump products. In 2017, the sales scale of heat pump market has grown by leaps and bounds. However, the United States has seized the coal industry in North China to change the clean energy market, and through competitive product strategies, it has achieved faster than others. increase.
In 2016, Midea successfully won 13 bids for the “Coal to Electricity” project in Beijing. In addition, Tianjin, Shanxi and other pilot regions were also established. In 2017, Midea successfully won the bid for the “Coal to Electricity” project in more than 20 districts in addition to Beijing. , Tianjin, Shanxi, Hebei, Shandong, Henan, and Shaanxi have changed their coal-to-electricity tenders. According to industry online statistics, in 2017, the US-based air source heat pump sales reached 2.335 billion yuan, and successfully exceeded 2 billion yuan. Off, become the first in the industry.
BMS Wisdom Management System Conquers Five Areas
'M-BMS smart building application examples' is actually a successful breakthrough in the US BMS intelligent management system.
At present, Midea's central air-conditioning M-BMS intelligent building management system can realize automatic operation of remote buildings. It can provide rich control logic for various types of HVAC system rooms, and can optimize energy-saving control by monitoring system energy consumption. , Equilibrium polling operation of the equipment can be achieved, and equipment failure rate can be reduced. Users can monitor and adjust the heating, ventilation, air conditioning, lighting and other equipment and systems of the building at any time during the day and night, thus making the energy use of the building more efficient. Efficient. For building property workers, they do not need to stay in the central control room. By moving their mobile phones, they can easily master the building's ventilation, air conditioning, heating, lighting and other systems elsewhere.
According to Huang Guoqiang, director of BMS product sales of Midea Air-Conditioning Division, Midea, from the overall control of BMS to the next cloud data, big data analysis, Midea has formed a complete solution from the field control end to the cloud, and in five application areas To expand and promote, this includes five areas: smart building, smart hotel, smart transportation, smart factory and smart business. At present, BMS smart management system has been successful in three major projects: Guangzhou Metro, Dalian Marriott Hotel Shunde, and Home Plaza. The implementation of the application completed the breakthrough of the United States in three areas: smart transportation, smart hotel, and smart business.
According to statistics from the U.S. and German government, residential and commercial buildings consume 40% of global primary energy and emit 21% of global carbon dioxide. Another group of research figures show that the world's energy consumption for building heating and lighting The proportion of total energy consumption is as high as 40%. Therefore, building buildings need to achieve overall improvement through 'QI', achieve energy saving and consumption reduction, reduce operating costs, and achieve the goal of green building. Midea's central air-conditioning is based on the M-BMS intelligent building management system. This question provides preliminary answers. With the successful application and market recognition of M-BMS intelligent building management system.
Last month, Midea Group officially released the 'new generation of man-machine generation' strategy, which proposed the opening of a new era of human-computer interaction with robotics, industrial Internet and artificial intelligence. Behind this, the four major business systems of the United States have basically taken shape and have begun to produce continuous output. Benefits: From the familiar consumer electronics, HVAC, to the hot global robots and automation systems, and the relatively unfamiliar intellectual supply chain, to build a new structure of a technology group.
As the carrier of Midea Group in the HVAC sector, Midea Air-Conditioning carries the burden and mission of the company to stand on the spotlight of the times, the whole house smart environment system solutions, 4+2 air-source heat pump full conversion strategy, building construction With the release of three intelligent strategies, Midea began to sell hardware products from the past to the market, and turned to “big retail” and “big projects” that integrate hardware, software, and one-stop shopping solutions. Diversified layout. This is not only a pro-active embrace of industry and social development trends, but also a technology-driven transformation and upgrading to further advancement.