The 2018 Central Document No. 1 pointed out that the quality of the agricultural supply system must be comprehensively improved, and the greening of agriculture should be promoted, the quality, characteristics, and branding should be promoted. The direction of agricultural production should be changed from yield-increasing to quality-improvement, so as to realize the strategy of rural rejuvenation. To further implement the Central Government The spirit of the document, on April 12th, Haier Smart Refrigerator, National Agricultural Information Engineering Technology Research Center, and JuNong Tianze jointly held the signing ceremony of 'China's New Farmers Safe Food Ingredients 1000 Person Brand Plan'. Representatives of the Agricultural Information Engineering Technology Research Center, Haier Group, and the New Farmers attended the conference. The cooperation aims to use kitchen ingredients as an economic entrance scene, and to develop agriculture through science and technology, and to develop agriculture as the starting point, with smart appliances. Rely on to solve food safety problems and meet people's growing good living needs.
It is reported that the 'China's New Farmers Relieves the Food 1000 Person Brand Plan' aims to find 1,000 new farmers and 1,000 farm bases nationwide, and in the National Agricultural Information Engineering Technology Research Center and Jurong Tianze's agricultural product supply chain quality control system. With support, ensure that their agricultural products conform to standards and norms. In this strategic cooperation, Haier Smart Refrigerator, through the establishment of an ESF eco-platform with resource sources such as Cong Tianzize, will enhance the commercial value of resource parties on the platform; on the other hand, The ESP Ecological Platform creates a safe food consumption scene for users and provides a customizable healthy meal lifestyle.
Supermarket entrance: Smart fridge only stays in purchase function
At present, most smart refrigerators can meet the basic shopping needs of users by integrating existing resources and integrating shopping resources. In fact, these smart refrigerators only connect supermarkets or e-commerce resources through networking and have not built an ecological platform for safe food ingredients. Still a simple hardware and supermarket entrance.
Therefore, smart refrigerators in the industry cannot bring commercial value to farmers and new farmers, and provide users with experience value. For farmers and new farmers, because smart refrigerators do not open farm channels, lack of logistics, etc. The foodstuffs from farmers and farm bases are rarely able to enter e-commerce channels, supermarkets, etc., and cannot be distributed nationwide. For users, smart refrigerators do not communicate the origin of ingredients to supermarkets, supermarkets to users, etc. When shopping, it is difficult to obtain information on the origin of the ingredients, transportation and logistics, etc. You cannot enjoy the peace of mind and one-stop food ecology.
Food Federation Ecology: Haier to create a whole process of peace of mind ingredients experience
As the founder of the Internet refrigerator, Haier Smart Refrigerator has always regarded the ecological platform construction as its core competitiveness. It is reported that Haier broke through the establishment of the ESP ecological platform in the 'China's New Farmers Relief Food 1000 Person Brand Plan'. , With the user's peace of mind and food experience as the standard, through continuous interaction with the user to achieve iterative upgrading, and ultimately achieve the win-win value-added of each stakeholder on the ESP ecosystem platform, is an important part of Haier's creation of an ecological brand in the era of the Internet of Things.
Based on the platform farmers, farmers and other resources, the Haier smart refrigerator food association ecological platform allows settled farmers, new farmers and users to achieve face-to-face communication, under the guidance of the user production of planting ingredients, transportation, etc., to solve the sale of agricultural products The one-kilometer problem ensures that high-quality agricultural products from farms reach the top of city stoves directly from the field. At the same time, user portraits and habit analysis used in the big data accumulated by the platform will permanently empower and nurture resources and promote them to realize the supply chain. Optimization. For example, the new farmer representative Beijing Aojinda Bee Products Professional Cooperative, relying on the scientific research strength of scientific research institutes, combines bee scientific research and beekeeping practice to promote the development of apiculture and the transformation of achievements. In follow-up cooperation, they will Through the Haier's Food Federation eco-platform, we can open up the channels of the honey production area through the dining table and broaden the sales channels.
Based on the users, the Haier Food Federation Ecological Platform can provide users with customizable healthy dietary lifestyles, and solve the difficulties of users who can’t buy green and secure food ingredients. On the platform, users can discuss the types of food planting with new farmers, etc. Methods, etc., prompted them to iterate and upgrade according to the user's needs, and finally consume healthy ingredients with high technological content.
After solving the problem of source origin, Haier Smart Refrigerator also combined with the resources on the food federation's ecological platform to provide users with a full-process peace of mind experience in food ingredients from the original planting of ingredients, inspection and quarantine, food purchase, and cold chain transportation. , Haier Smart Refrigerator integrates global authoritative appraisal agencies to provide the source control of international authoritative standards for the identification of food ingredients; integrates the cold chain of logistics transportation and provides industry-leading fresh food delivery services. After food ingredients arrive home, RFID food traces based on Haier's smart refrigerators. Technology, users scan information on ingredients, identify the origin of the ingredients, planting, picking, quarantine, nutrition and other information, to ensure the reliability of food sources and food health and safety.
Haier has achieved fruitful results in the field of smart life since he explored the 'one-man-one-in-one' model. As part of Haier’s smart home full-strategy customized wisdom package, Haier’s smart refrigerators took the lead in breaking the industry’s limitations and building an ESF ecosystem platform for users’ creation. The whole process peace of mind ingredients and interconnected cooking experience, accelerate the pace of creating an eco-brand. At the same time, Haier intelligent refrigerator will also rely on food chain ecology to lead the industry to upgrade the wisdom to open the world of the refrigerator industry's 'Haier era'.