Forty years ago, air-conditioning had not yet entered the homes of ordinary people. In the summer, the heatstroke prevented the temperature from cooling down and it relied on electric fans. The Wuxi 'chrysanthemum' fan at that time was a famous brand, and was a popular commodity on the market. Until today, three in China , Four-wire fan market, 'Chrysanthemum' fans are still the same as Midea, Great Wall and other well-known brands and share market share. Wuxi Chrysanthemum Electric Group has also developed into production of electric fans, air conditioners, washing machines, water purifiers, heaters, etc. Life appliances large household appliances companies.
In 2014, Chrysanthemum Electric Group began researching and inspecting the water purifier market, developing and trial-producing water purifier products, and at the end of 2017, established Taizhou 'Xinju Electric Appliance Co., Ltd.' in the western area of Xingdong Town Industrial Concentration Zone, Xinghua City, Jiangsu Province. .
Taizhou Xinju Electric Co., Ltd. specializes in the production and sale of 'Chrysanthemum' brand water purification equipment and air purification equipment. The factory covers an area of more than 30 acres, the introduction of advanced water purifier and air purifier production and testing lines.
January 22, 2018, 2018 'Chrysanthemum Sharing Water Machine' New Product Promotion Conference was held at Yuhua Garden Hotel, Xinghua City. At the meeting, JHGX-H5, JHGX-H6, and JHGX-H7 were introduced. waterplane' .
More than 100 well-known parts suppliers and distributors in the water purification industry witnessed the birth of a new model of water purifier sales, 'Chrysanthemum Sharing Water Machine'. At the site of the opening of the new Chrysanthemum Electric Industry, Shen Wei, Chairman of Wuxi Chrysanthemum Electric Appliance Group, accepted the media. During the interview, 'Chrysanthemum' was a brand with emotions. Chrysanthemum fans accompanied many Chinese families for 40 years and accumulated an important word of mouth. He believed that the establishment of Xinju Electronics, the development and launch of Chrysanthemum Water Sharing Machine, will It is an opportunity for the brand 'Chrysanthemum' to re-emerge. It is sure to reinvent the glory. Peng Wei, general manager of Xinju Electric, introduced to the guests that the three shared water machines and Chrysanthemum appliances lasted three years of research and development and passed three months of hardcore testing. Since its launch, the company's R&D team has made tremendous efforts.
'Sharing the water machine' actually shares a service. At the promotion meeting, He Zhonghua, chairman of Taizhou New Chrysanthemum Electric Co., Ltd., introduced the new marketing model of the chrysanthemum sharing water machine to the participants. Except for the beginning of about 100 yuan. In addition to the installation cost, as long as it costs 1 yuan per day, you can enjoy the quadruple super service of the chrysanthemum sharing water machine all year round: First, the water machine is free, no deposit is needed; second, 4 free water quality tests are provided each year; The filter element is replaced twice a year for free; Fourthly, the new water purifier is replaced for free for 6 years. He Zhonghua believes that this 'super-saving, risk-free, zero-worry, high-security' new model of water purifier sales, Eliminating consumers’ concerns about the secondary consumption of filter cartridges, it also meets the current consumer needs of the sharing economy, such as sharing bicycles, umbrellas, and charging treasures, and will increasingly be recognized by the industry and consumers. Long speech.
The chrysanthemum sharing water machine is a grand voice of Xinyu Electric to the Chinese home appliance industry: Chrysanthemum Electrical Appliances, a well-known household appliance brand with a 40-year history, has returned to the mainstream camp of the home appliance industry.
In 2018, Taizhou New Chrysanthemum Electrical Appliance Co., Ltd. recruited more than 100 partners at the county level, and each partner launched a minimum of 1,000 shared water purifiers. In other words, in 2018, the new chrysanthemum electrical appliances will only have 'chrysanthemum sharing water'. This piece of sales, the minimum target of more than 100,000 units! Chairman He's strategic deployment of 2018 for the new chrysanthemum electrical appliances, marketing strategies, market share, etc., long-established.
On April 9, 2018, Gu Jiuchuan, Senior Secretary of the Jiangsu Water Purification Equipment Manufacturing Association, was invited to investigate Taizhou Xinju Electric Co., Ltd.
After accompanied by Vice President of Chrysanthemum Electric Group, He Zhonghua, Chairman of Taizhou Xinju Electric Company, Peng Wei, General Manager of Xinju Electric, and Deputy General Manager Chen Pinghua, Mr. Gu visited the advanced production equipment and testing technology of Taizhou Xinju Electric Company. Seeing the beautiful appearance and excellent quality of Chrysanthemum Water Purifier, it is full of praise. And to be rumored: to do water purifier must do a good quality, quality assured products.
Secretary-General Gu Jiuchuan Visits Chrysanthemum Water Purification Plant for Inspection and Guidance
Visit the sample room
Visit production workshop
Jiangsu Water Purification Equipment Manufacturing Industry Association Li Ming
