CCTV CCTV, a well-known national-level authoritative media platform, has a wide spread area and is well-accepted by the masses of people. As regards brand companies, it means strength. Is recognized.

Following the new brand image of “Everything is only safe”, the first CCTV screen captures more than expected advertising effects. The more fully-fledged Panchuan integrated stove brand promotion in 2018, the more firepower in new product upgrades. Meng, continue to add CCTV this big IP, accelerate development.

From April 1st onwards, the Safety Integrated Kitchen in Sichuan has landed at the same time on CCTV-4 and CCTV-2 platforms. In the "Asia Today", "China News", and "Economy Half Hour", the three hot spots are continuously Advertising. Among them, according to feedback monitoring, CCTV-4's "Asia Today" column broadcasts only 2.81 million viewers on the first day of broadcast.

The data is undoubtedly the most objective evidence. For Laichuan Safety Integrated Kitchen, this directly means a wider range of brand exposures. From the first test of water in 2017 to the expansion of sound volume in 2018, this time has been repeated. The brand's momentum is attributable to the safety and integration of Lai Chuan, which is in a period of transitional transition. There are also deeper strategic considerations.

Pulling the time axis back to the beginning of 2017, it has been 8 years in the field of integrated cookers that it has been tempered and precipitated. It has boldly launched a transformational and upgrading innovation strategy and determined to conduct more systematic, more standardized and more sustainable marketing operations. Remodeling a brand new three-dimensional brand image to better export brand value. As a result, the brand-new positioning of 'all safe only' has been groundbreaking, and the new LOGO of 'Yagawa Safety Integrated Kitchen' has been officially launched, widely advertised by CCTV. Strategy is also synchronized on the line.

In 2018, in order to further establish the brand link of “Yagawa and Safe” in the minds of consumers, it is imperative to increase the investment of the safe integration of Ichikawa. On the one hand, it is directly reflected in the high level of CCTV advertising. In frequency publicity, on the other hand, consumers and distributors are most concerned about product innovation and upgrading.

Among the new commercials, the most important product is the core product of Lai Chuan Safety Integrated Kitchen 2018 – Chi Kitchen. As the industry’s first human-robot interactive device, the first integrated kitchen that carries the Wulian Shopping Mall. Kitchen's series can open multimedia, recipes, foods, and shopping malls, etc. through the mobile APP, and can also remotely control the on-off switch of the integrated oven, one-touch washing, drying, disinfection, etc. Life is smarter, more convenient and safer.

At this point, it also subverts consumers' inherent understanding of traditional kitchens: It is no longer just a place to resolve the three meals a day, but it can make the kitchen life more fun, more fun, and more colorful. In addition, the board's safe and integrated kitchens with smart new technologies will be dedicated to passing the 'new safe and smart kitchen lifestyle' to the global family. With CCTV, this window of radiating millions of households is a good starting point. And start.