On April 10th, the brand rating authority, Chnbrand, released the 2018 China Brand Power Index SM (C-BPI®) brand ranking and analysis report. The brand evaluation system has been supported by the Special Fund for Brand Policy of the Ministry of Industry and Information Technology for several consecutive years. At the same time, Nippon Paints and Wood Coatings ranked first in the 2018 industry's brand power. At the same time, Nippon Wood Coatings won the first place in the C-BPI Chinese wood lacquer (paint) industry for the first time in six years from 2013 to 2018. The position of glory won the C-BPI Gold Brand Award in 2018. This year's report states that: Brand relationship has become a key determinant of brand power. The fundamental difference between 'good brand' and 'best brand' is brand preference, emotional linking. The degree directly determines the lifetime value of the consumer for the brand.
C-BPI is China's first brand value evaluation system. It listens to the voice of consumers and creates an unbiased principle of consumer rating. C-BPI helps consumers rationally consume, and guides companies to value brand management. It is consumers and The company's most trusted brand evaluation system. The 2018 annual C-BPI survey involved 144 industries, covering more than 6,800 mainstream brands. It uses zero-distance communication with consumers in the form of household interviews. C-BPI learns from brands and The two aspects of brand relationship inspecting the market performance of the brand not only reflect the market and the public's recognition and recognition of the brand, but also show the consumers' preference and loyalty to the brand. It has won the C-BPI industry's first award for many years in a row. , It proves that consumers love and trust Nippon products, and also highlights the brand strength and value of Nippon as the industry benchmark.
Adhering to the “Nippon, refreshing life for you” brand advocates, Nippon has always been committed to beautifying and protecting people's lives, and constantly creating superior products to meet the diverse needs of the market and consumers. As a warm, responsible Brand, Nippon never ceases to innovate technology and products, never relax control of quality, establish efficient and professional services, and establish the trust of all parties in society to Nippon. In the future, Nippon will continue to honor its commitment to consumers. Strengthen the brand strength of the company and add color to people's increasingly beautiful life.