On April 10, the '2018 China Smart TV Industry Entrepreneur Summit' sponsored by the Ministry of Industry and Information Technology and Shenzhen Municipal People's Government was held at the Four Seasons Hotel in Shenzhen. The conference discussed in depth the new direction of the global smart TV industry, new models, and new paths. . Zhou Bin, president of Konka Group, was invited to attend the conference and presented the topic 'Smart TV consumption upgrade is redefining industry value'.
Dong Min, vice president of AVC, pointed out that with the popularization of Internet, big data and artificial intelligence technologies, color TVs have become the first batch of intelligently upgraded terminal consumer products. China has already occupied the field of television intelligentization. With the advantage of the track, in 2017 mainland China TV (including commercial) shipments totaled 56.11 million sets, with an intelligent penetration rate of 86%. Smart TVs have already emerged as a home entertainment economy.
Zhou Zong pointed out: The smart TV industry is entering a stage of rapid development with consumption upgrading as the core. In this stage, the smart TV industry is showing innovative innovation and industry collaboration and innovative 'two innovations' and quality replacement prices. , Paid to replace free, technology diversification to replace the single technology's 'three replacement' development trend.
As a leading brand in the television industry, Konka Smart TVs are deploying industries, constructing new ecosystems, and reshaping the value of the industry.
Zhou said: In terms of industrial layout and industrial ecological construction, Konka will actively promote AI+ super display, 5G+ super HD, and user + super ecological three paths to advance together, and actively embrace the historical opportunities brought by the rapid development of smart TV industry.
AI artificial intelligence + super display is Konka's long-term layout of the technical direction
The TV industry has gone through Internet TV. The era of smart TV is now the age of AI artificial intelligence TV. Zhou Zong stated: 'Konka has always been open and cooperative, not limited to a single technology direction, but keeping up with technological development trends. OLEDs, quantum dots, lasers, MicrOLEDs and other display technologies are following their directions. 'The televisions on display at this show will use the frequency conversion display technology developed by Konka TV on A1C and A2 TVs, and on the televisions on display. All equipped with Dolby Vision HDR imaging technology, built-in artificial intelligence system, internal R & D, external technology cooperation and other ways to bring consumers a wide range of products. As Zhou said: "The natural language interaction, computer vision , Deep learning and other artificial intelligence technologies are deeply integrated with TV products to make television smarter.
Embrace 5G Network Industry Opportunity, Layout Super HD Products
Konka TV has matured in 4K technology. Last year it launched an independent research and development 8K image processing chip. This technology is the world's first single-wire transmission 8K 60Hz signal chip technology. At this year's CES and AWE exhibition, once exhibited, it was blitzed. Zhou said: In 2017, domestic sales of 4K TV accounted for nearly 60% of the total, which is much higher than the global average of 35%. It is expected that in 2018, sales of 4K products will reach 34 million, driven by structural adjustment and technological optimization of the upstream screen plant. In Taiwan, the penetration rate will exceed 70%. With the 5G network scale trials and application promotion, some video services and innovative applications that were difficult to support due to unreliable network bandwidth in the past have no constraints, and 5G will be better The network serves more rich HD video scenes, bringing more industry opportunities.
Build a smart ecosystem of the whole system, and in-depth layout 'platform + content + terminal' ecology
Living room entertainment has attracted the attention and pursuit of more and more companies. The consumption of video content such as big screen end TV dramas, movies, variety shows, anime, etc., the potential for service consumption such as various games, applications, etc., is increasingly being produced by content producers, video The media and hardware manufacturers are optimistic. The smart TV screen is the entrance to the home entertainment economy. It connects users, videos, applications, advertisers, etc., and is located at the entrance of the entire large-screen ecological traffic.
It is understood that the scale of OTT terminals has been continuously increasing since 2014-2017. By the end of 2017, the number of OTT terminals in mainland China was 230 million, the activation of OTT terminals was 170 million, and the activation of smart TV terminals reached 130 million. The mainstream brands have reached an operational level as a whole. In 2018, the number of smart TVs will expand further, and the potential for operation will continue to grow.
Zhou said: In the smart home environment of the future, the small screens of mobile phones in the hands of people will be better integrated with the big screen of the TV. In this regard, Konka has also started a series of layouts, while realizing user operations. , Insist on building an intelligent eco-chain of the entire system, and in-depth layout of the 'platform + content + terminal' ecology. Now we have Yiyou system, user system, and big data system, which fully satisfy the customization and refinement of 'Thousand People's Faces'. At the same time, relying on a strong platform foundation, with an open ecological layout, we will build ecological content such as film and television, education, music, games, and health, and establish an integrated content operation system. As of the first quarter of this year, Konka’s smart TV The total activation volume has exceeded 24,600,000. At the same time, Konka is also working on the home IoT business to help build smart homes on the ground. In the future, more smart devices will be introduced to directly reach millions of home users. In the future, Konka will restart Defining a large screen, through a well-developed ecosystem, rewriting the interaction mechanism between content and users, becoming a full-chain ecological company that can connect platforms, content, and terminals. .
Konka redefines the value of the industry and enhances the new layout of smart TVs. It is not only the development of self-development in innovation, but also is committed to cooperating with all parties in the industrial layout, industrial ecological construction, etc., actively facing the market, and jointly promoting the orderly development of the industry. Showcasing the concept of Konka TV opening, cooperation, and win-win cooperation, promoting China's electronic information industry to become more standardized and healthy.
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