After the smart speaker fires up, many consumers and manufacturers have invested considerable attention in this area. Prior to this, CES technology giant Google made a splash for its own smart speakers, the domestic ultra-low price of love speakers' pay吆 ' 也 also allows smart speaker penetration rate to climb.
Recently, the US market research company comScore gave smart speaker market data from the beginning of December last year to February of this year. It is worth noting that only in 3 months, the popularity of smart impressions has increased by 50%. There are a number of smart speaker brands in the promotion of strength. Among them, the winners in this smart speaker battle are Amazon and Google.
Of course, the reason why both can get a higher market share is directly related to the previous low-price strategy. In the December Christmas promotion and holiday promotion, the original price of $49 Google Home Mini and Amazon Echo Dot after the discount For only $29. As an entry-level smart speaker, $49 is cheap enough, and after discounting, many people have reasons to buy.
After enough players have joined the competition, the price war in the industry has become a necessity. Nowadays, there are quite a few cases both in foreign countries and in China. At the same time, the situation also makes smart The penetration of speaker products is once again accelerated.
