On April 11th, the Oaks Air Conditioning New Product Promotion Conference and the Oaks Jingdong Super Brand Day Conference were officially opened in Beijing Chaolin Songyuan Hotel. The theme of the event was 'My Favorite Home', not only was the Oaks Y3 series of new air conditioners debuted, Oaks It also joined hands with JD.com to open the JD Super Brand Day event. Owned by cellist Ouyang Nana, JD Electronics, Oaks leaders and numerous industry media, Oaks set off again to begin another warm journey.
Combining strengths and mutual benefits to create a win-win situation
As a well-known household appliance manufacturer, it is also the core channel for e-commerce platform marketing. Jingdong Super Brand Day is an optimal resource favored by manufacturers. The Oaks and JD.com teamed up to create a season of air conditioning before summer. For the vast number of consumers to purchase value benefits.
In fact, as early as 2010, Oaks began a frequent and intimate contact with Jingdong. In August of last year, Oaks became the first brand of Jingdong Super Brand Day with excellent product quality, and promoted by its own strength and a series of new marketing strategies. Next, Oaks air-conditioning broke through the billion-dollar sales threshold 28 minutes after the Jingdong Super Brand opened on the day, and finally ended its successful operation with 300 million.
This outstanding achievement is closely linked with the deeper Internet thinking that Oaks has been deepening over the years. Oaks takes the Internet as the core and carries out new reforms in manufacturing, channels, marketing, etc., and finally seizes opportunities in the wave of Internet transformation. Continuously improve the brand influence, now Oaks air conditioner has become a popular consumer electronics brand.
Oaks Seiko builds: A double example of value and quality
At the event site, Oaks brought the air conditioner on-hook '窈窕' and the air-conditioned cabinet 'Lady', which looked full of high-end style from the point of view. It is understood that the air conditioning hang '窈窕' was designed using the Mies from Germany. Van der Roh's 'Less is more' inspiration, the simple appearance reveals the texture of the atmosphere, but also shows the natural, simple, unpretentious and harmonious qualities that exactly match the minimalist aesthetics of people’s preferences at the moment.
According to the introduction, 'Yi' hooks have carried out three product upgrades in order to provide users with the ultimate experience. After repeated heavy grinding, the quality of air conditioners has been continuously improved, and the upgraded products have been designed to be more beautiful and also equipped with Smart new technologies bring consumers more convenient and intelligent use experience.
Oaks 'Ladies' air conditioning cabinet machine has excellent temperament, like an elegant ballerina, slightly tilted at the bottom of the graceful curve of the ballet skirt movement, it is at first sight.
In order to reap the favor of consumers, it is necessary not only to have a high face value, but also to have strong technical strength. It is understood that the two new art air conditioners launched this time are equipped with a number of smart technologies, including WeChat interconnection, cabinet machine ECO no Worry about energy saving, automatic washing for the second generation, 20 decibels mute, and three generations of WIFI smart five core functions to provide consumers with a great experience. Nowadays, the home appliance industry is at the key point of consumer restructuring and upgrading. Consumer groups are gradually becoming younger and more personalized. , Oaks with a stylish appearance and excellent product quality to grasp the core pain points of today's young consumer groups, and ultimately occupy market opportunities.
New marketing methods Oaks small Austrian IP eye-catching index burst table
In addition to debuting new air-conditioning products, Oaks also released Xiaoao’s animated movie trailer with Xiaoao’s IP image. The cute image of Xiaoxiao’s trailer has virtually distanced itself from consumers. .
As the chief art gallery of Oaks, Ouyang Nana came to the scene and worked as a star scout for Xiaoao’s big movie. She also used it to cross the border and challenge herself. At the same time, she served as the manager of the “Jindong Superbrand Day flagship store” and Oakes New Products Referral Officer.. Through interesting interactions, to the public pass Oske's home where there is Oaks' brand concept.
In the press conference, Oakley Home Appliances Group President Leng Wei said: 'The reciprocity and mutual benefit is the premise of long-term partners. The strong alliance between Oaks and JD.com is based on the common intention of the two parties to provide consumers with the ultimate experience and the industry position of partners. The approval. '
Mr. Liu Jun, President of JD.com's Home Appliances Division, also came to the stage and expressed his opinions. He is full of confidence in the cooperation between the two parties. 'As one of the largest home appliance retail channels in China, JD.com will play a more efficient platform for self-operated e-commerce. A stable logistics experience helps Oaks to fulfill demand-determining production, channel-guided production, and marketing to promote the transformation and upgrading of production supply models, helping Oaks to take the lead in the air-conditioning industry to complete the unbounded retail sales.
It is understood that in the early 2018, Oaks Air Conditioning will be the first GSKA merchant to sign a contract with JD.com, and will conduct comprehensive and in-depth strategic cooperation with JD. It also set a 'small target' for the annual revenue to exceed RMB 15 billion at the beginning of the year. In this regard, people in the industry believe that the cooperation between Oakes and JD.com is no longer limited to products, but rather it is the consumption that determines production. The demand determines the excessive consumption of production. At the same time, Oaks and JD.com are still at the marketing level. The cooperation sparked sparks. The two parties paid more attention to users' emotional communication and cultivated loyal users through various means to gain consumers' favor. Through a series of cooperation from products to brand building, Oaks will eventually master the 'clearance of customs clearance.' ', to become the industry's leading brand.
