Recently, affected by the disclosure of user data, Facebook founder Mark Zuckerberg attended the US Senate hearing. During the hearing, the senator asked him several questions. In his speech, Mark Zuckerberg admitted that he had committed a crime in the incident. Serious misconduct resulted in the misuse of user data. In addition, there were senators who asked questions about Facebook’s monopoly status and whether it would change to a fee platform in the future.
Mark Zuckerberg said in his speech that they will take a series of measures to prevent the misuse of Facebook users' information. At the same time, they will also try to crack down on fake news and hate speech issues on the platform. In the testimony, he pointed out in detail that Cambridge Analytica had access to Facebook user profiles.
As early as 2013, a developer Aleksandr Kogan produced a psychological test app that attracted about 300,000 users to install. This application will share with developers their friends' Facebook profiles. Until 2015, Facebook learned that Kogan handed over the resulting data to Cambridge Analytica and immediately blocked Kogan's application on the platform and asked Cambridge Analytica to delete the relevant information.
However, according to a survey published by the British media last month, Cambridge Analytica may still have not deleted relevant information on Facebook's request. After the incident was exposed, Facebook had blocked all activities of Cambridge Analytica on the relevant platform.
Regarding Russia's alleged intervention in the 2016 US presidential election, Mark Zuckerberg stated that Facebook was too late to find Russian institutions intervene in the election. Now the company is working with special prosecutors investigating related incidents, but he himself has not been questioned by relevant departments. He pointed out that when the Facebook community focused on dealing with traditional cyber attacks, it was not sensitive to new ways of information manipulation. To prevent similar situations, Mark Zuckerberg stated that a new artificial intelligence tool has been developed to address the need to intervene in elections. account.
In addition to the aforementioned focus, some senators asked about Facebook’s position in the social platform market. Senator Lindsey Graham asked Mark Zuckerburg: “What are the main competitors for Facebook?” Mark Zuckerberg points out Google, Apple, Amazon and Microsoft Other technology companies have overlapped with Facebook business in different areas, but they can't answer positively whether Facebook currently has no major competitors.
Senior Facebook executive Sheryl Sandberg has said that if users do not want to be monitored, they must pay.
In addition, when a senator asked if Facebook would be permanently free, Mark Zuckerberg responded by saying that there will be a free version of Facebook later. This statement is inconsistent with Facebook's consistent 'permanently free' drop. Some commentators believe that This may imply that Facebook will launch a paid version of the "ad-free" version in the future, similar to what the earlier chief operating officer Sheryl Sandberg said in an interview. At the time, she said that if users do not want personal data to be monitored, they may want to Make payment to Facebook.
Facebook shares soared on the eve of the market close.
After the hearing ended, Facebook's share price soared, with an increase of 5.1%, a slight slowdown before the close, but it still recorded an increase of approximately 4.8% when the market closed, indicating that the market remains concerned about whether Congress will supervise the operation of Facebook.
