In the current new era of consumer upgrades, people shift from living needs to the pursuit of good and quality home life. This requires that home appliances and other enterprises should shift from productive services to specialization, refinement, and high quality. 'Users don’t want one. Washing machines, but clean clothes. ' On the April 12 China Appliance Service Upgrade Forum and Haier washing machine 'seven heart service' release activities, Haier proposed this slogan.
The theme of the event was 'Quality Consumption, Better Life', sponsored by the China Household Electrical Appliance Service and Maintenance Association. The SAIC Bureau of Consumer Protection, China Consumers Association, China Quality Tour and other professional organizations participated in the event. , China Household Electrical Appliance Service and Maintenance Association jointly with Haier formulated the Chinese washing machine service quality evaluation standard, and awarded Haier washing machine the first new era of China Home Appliances Quality Service Gold Award.
Haier washing machines centered on user needs have been actively deployed and explored in the field of home appliance service. When many washing machine brands are still focused on basic services such as after-sales installation and maintenance, Haier Washing Machine has released the 'Seven Hearts Service' designed to create user-friendly services. The whole process service experience.
According to YORK, Haier's 'Seven Hearts Service' focuses on 'before, during and after', and includes follow-up services such as maintenance, installation, drilling, replacement, and so on. It also provides users with special taps, special deodorant drains, and special wall holes. Exquisite installation services such as loading. In addition, 'Relief' in the 'Heart Service' also provides front-end service, pre-sales hydro-powered door design, reserved space design, etc.
At the product end, Haier Washing Machine introduced direct drive washing machines, no-clean washing machines and other differentiated products, and explored the development trend of quiet washing, health washing, etc. On the service side, Haier Washing Machine launched 'Seven Heart Service' to create offline flow. Service station, for the user to create 'from home appliances to home life' full-service process.
