Apple's AR's first-mover advantage is significantly closer to the OPPO?

In early April, Ming-Chi Kuo, a longtime observer of Apple’s KGI KGI, released a new report, arguing that Apple's biggest innovation challenge in recent years has been software, not hardware.

Guo observed some cases and found that Apple's software development has lagged behind hardware development, which is not conducive to Apple's software and hardware integration innovation strategy.

For example, the heavyweight game "Honour of Kings", which is launched by Tencent and has more than 200 million players around the world, will launch the Augmented Reality (AR) version in May. Only Apple and OPPO smartphones will support it. It can be seen that although Apple has the AR first-mover advantage, it has been substantially closer to the OPPO.

According to Guo's analysis, OPPO set up a hardware and software integration project team, which lasted 6-9 months, significantly narrowing the gap with Apple's AR. From the display of "Glory of the Kings" AR, this game requires much higher environmental detection than Pokemon Go. , And the need for real-time reconstruction of the space to make the game go smoothly. iPhone by excellent hardware (custom SoC (CPU and GPU), more expensive Closed-loop camera, gyroscope) to achieve excellent gaming experience. But OPPO use Generalized or low-cost hardware (including Qualcomm and MediaTek processors, lower-cost Open-loop cameras, and acceleration sensors) provide a similar gaming experience to the iPhone. The key is that OPPO is responsible for API development and high-software integration. And cooperate with Shang Tang's algorithm & Tencent game software development team.

It is worthy of caution from Apple Inc. that OPPO's progress in AR has even surpassed that of Google's ARCore, which means that 'China's AR industry standard' is being formed. Next, if the strength of Chinese companies' hardware and software integration is stronger, the more unfavorable the iPhone is. Chinese market sales. The AR ecosystem constructed by OPPO has lower hardware specifications than that required by Google ARCore. If subsequent OPPOs open the AR ecosystem to other Chinese brands, it will increase the number of mobile phones supported and contribute to ecological construction. Online app store revenue and monetization also help.

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