"2018 Air Conditioning White Paper" has recently announced that "2018 Air Conditioning White Paper" shows that this year's air-conditioning market, 'healthy wind' may blow more fierce than ever.
Old air conditioners into pollution sources
With the increasing use of air conditioners in homes, air conditioners have become an invisible health hazard in the home. Recently, the “2018 White Paper on Indoor Air Health” published by the Chinese Center for Disease Control and Prevention showed that the air pollution source accounted for 42% of the total. , Almost the top source of pollution among households. This report reveals that the health problems hidden in air conditioners may be more serious than expected. As a result, experts have come up with a variety of solutions: One is that the air conditioning material is healthier, the old air conditioner Obviously there is a need for upgrading in this area. Second, attention is paid to the self-cleaning function of air conditioners. Survey data show that self-cleaning air conditioners accounted for 14.4% of the retail volume of the overall offline market, an increase of 6.2% compared to the same period of the previous year; 1. Consumers should pay attention to the cleanliness of home air conditioners.
60% old air conditioner needs to be replaced
Due to the inherent design flaws of old air conditioners, consumers will pay more attention to the health functions when they purchase new air conditioners, which will gradually replace old air conditioners.
According to market statistics, there are currently 126 million residential air-conditioners in the country entering the renewal period. It is expected that the replacement rate will reach 58.7% in 2018.
Trade-in replacement to promote air-conditioning upgrade
Since the start of the air-conditioning market this year, 'new-for-new' is expected to become the market's key word. For consumers, old air-conditioners and new air-purifying environmentally-friendly air-conditioners and fresh air products will all have high demand and have access to them. Subsidy for the consumer's consumption. Taking Suning as an example, consumers buy a designated model and use an old one to get a new one, and they can get 300 yuan on-hook and 600 yuan on the counter. Suning expects this year to pass a special price refund. Formally implemented subsidies will reach 2 billion yuan, and it is expected to benefit about 5 million households throughout the year.