Authoritative forecast shows that in 2018, the total size of China's water purification market will reach 32.9 billion yuan. Well, what key points will the clean water market support behind the sustained growth in the market? For this issue, industry watchers say that product upgrades + Channel sinking + new retail will become a new bonus for the 2018 clean water market.
From utility to enjoy product upgrades on the road
Water resources are the basic conditions for social development. Water environment and water security are of great significance to the sustainable development of society and the protection of people's quality of life. Since the birth of the water purification industry, water purification products have assumed such a simple 'water quality protection'. The role of 'practical' is arguably its only early attribute.
Just as society has gone through such stages as the 'birth and well-being' and 'well-off society', the demand for clean water in Chinese residents has experienced the same rise from 'practical' to 'quality'. This point is more emphasis on design and continuous improvement in water purification products. Human performance and other aspects of performance are incisive.
Consumer demand is a dynamic process, and product upgrades are also the same. In today's technological circles, the 'future' technology has been widely used, the water purification products have been iteratively accelerated, and China's water purification companies have faced even more stringent requirements than ever before. The challenge is not only to keep pace with the times, but also to constantly provide water purification products that meet the needs of consumers' health and quality of life. At the same time, we must also exercise restraint and focus on the function of clean water for products to grasp every demand scene of prospective consumers. Prescribe the right medicine.
Channels continue to sink
It can be said that first- and second-tier cities always act as leaders in the concepts of life, consumption, and health. As a result, water purification products first opened up the situation in the first and second-tier cities. In the modern society where information is advanced, the concept of clean water consumption Has already begun to cultivate in the third and fourth tier cities, spread.
From the perspective of the scale of the channel, the demand for clean water in the primary and secondary markets has become saturated, and the growth rate has slowed down; while the tertiary and tertiary markets are in the ascendant, and the Qianxian county-level market can be described as the new blue ocean, which is very promising for clean water enterprises. The reporter learned from the relevant personages in the famous Chinese water purification brand Yuyuan that in the next 2018, Qinyuan will deepen the 3rd and 4th level and the layout of the rural market.
As for the entire offline channel, physical experience + sales make it a core position for many water purification companies. Giontech will also further consolidate the existing advantages of offline channels, optimize investment, and provide key support. It is reported that Currently, the image upgrade project for offline stores has been launched. The upgraded stores will provide consumers with life-like and scene-like water purification experience.
New Model, New Exploration, New Retail, New Attempt
2017 is the first year of 'new retail', and all walks of life have begun to make efforts in this area. Obviously, through online and offline integration, manufacturers are about to seize new growth points.
Some studies believe that when consumers make purchase decisions, they are divided wirelessly and offline; 'benefit' and 'experience' fragment the behavior of consumers' purchases. This is also true in the area of water purification. Through the online and offline channels, they are unified. , Consumers get the best consumer experience.