April 10th, 2018, Shenzhen Electronics Fair, sponsored by the Ministry of Industry and Information Technology of the People's Republic of China, Shenzhen Municipal People's Government, China Electronic Video Industry Association, China Electronic Equipment Co., Ltd., Shenzhen Flat Panel Display Industry Association, Shanghai Yulian Culture The "2018 China Smart TV Industry Entrepreneur Summit" organized and implemented by Communication Co., Ltd., CLP Conference & Information Communication Co., Ltd. was held in Shenzhen.
With the popularization of Internet, big data and artificial intelligence technologies, color TVs and mobile phones have become the first consumer terminal products to start intelligent upgrades. The development of smart TV hardware is combined with the Internet of Things, artificial intelligence, and user experience. Will be a very important part of the future smart home terminal.
The meeting invited relevant government leaders and representatives of smart TV industry companies to gather in Shenzhen to discuss the current new directions, new models, and new approaches for the global smart TV industry, focusing on innovation and development of color TV industry, industrial structure adjustment and optimization, and in-depth exchanges. Cooperation, build an international, forward-looking, market-oriented high-end dialogue platform.
Scene map
Elite gathers to gather smart TV industry entrepreneurs summit
Qiao Yueshan, Deputy Director of Electronic Information Department, Ministry of Industry and Information Technology, Bai Weimin, Executive Vice President of China Electronics Video Industry Association, Hao Yabin, Vice Chairman and Secretary General of China Electronics Video Industry Association, and Sun Zhengmin, Chief Consultant of Shenzhen Flat Panel Display Industry Association. Zhang Shangwen, Secretary-General of the Taiwan Display Industry Association, Ji Guoping, Deputy Director of the Electronic Division of the former Ministry of Industry and Information Technology, Guo Yuming, Vice Chairman and Secretary General of the Shenzhen Flat Panel Display Industry Association, and Xue Wenjin, Executive Vice President of the Nanjing Flat Panel Display Industry Association, and many other leaders and experts The summit was hosted by Peng Jianfeng, deputy secretary-general of China Electronics Industry Association.
The summit was widely participated by companies in the smart TV industry chain and attracted more than 500 enterprises, media, investment institutions, and consulting agencies. The conference included Skyworth Group, TCL, Konka Group, Hon Hai (Foxconn) Technology. Group companies, LG Display, Samsung Electronics, Beijing Owe Cloud Network Big Data, Hisense Laser Display, Haier, Changhong, Dolby, China Star Optoelectronics, Iqiyi, GfK China and other high-level representatives attended the meeting, and Give a wonderful speech.
Leadership speech Smart TV industry has entered a new era
Mr. Qiao Yueshan, Deputy Director of Electronic Information Department, Ministry of Industry and Information Technology
Qi Yueshan, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, delivered a speech on behalf of the organizer. He said that smart TV plays an important role in creating people's smart life. Promoting the rapid and orderly development of the smart TV industry for the entire electronic information industry Development has a good demonstration role and leading role.
Qiao Yueshan pointed out that after the development in recent years, there have been major breakthroughs in high-definition television products and high-definition panels, and high-definition channels will also be launched in succession. The Ministry of Industry and Information Technology is stepping up its efforts to formulate the "Ultra HD Video Industry Development Action Plan (2018-2022)". The first draft has been released.
According to Qiaoyue Shan, it is necessary to further improve related policies and standards, further strengthen content construction, and constantly improve industrial facilities. Fusion of 'Internet +', artificial intelligence, 5G, ultra-high-definition panels and other technologies will jointly promote the development of the hardware environment of the smart TV industry.
Speech by Mr. Bai Weimin, Executive Vice President of China Electronic Video Industry Association
Bai Weimin, executive vice president of the China Electronics and Video Industry Association, made a speech on behalf of the host. She said that the television industry has introduced technology, including complete machines and accessories, from the early 1980s, and further localization, and has gone one step at a time to the present day. Product quality is the key point. After several years of development, TV companies of domestic mainstream brands have made steady progress and achieved outstanding results. The development of TV in the future is still worth the wait. The display industry headed by color TV has a long way to go. Has entered the era of intelligence, this era has given color TV this smart terminal product many new tasks. She pointed out that the color TV industry should not forget the beginning of the heart, keep in mind the mission. At the same time, she also hopes and believes that the development of the industry is healthy and stable. Row.
Guest discussion on the new trend of development of smart TV industry
Chairman of the board of directors of Skyworth Group Co., Ltd. Lai Weide, TCL Senior Vice President/Multimedia CEO Wang Cheng, President of Konka Group Zhou Bin, Vice President of Foxconn Technology Group Chen Zhenuo, LG Display Vice President of Global Marketing Li Tinghan, Samsung Electronics Greater China Liu Junguang, Vice President, Gao Yuling, General Manager of Hisense Laser Display Co., Ltd., Yang Huidi, Chief Strategy Officer of Haier Multimedia, Chen Keyu, Director of Changhong Smart TV Software Planning Department, and Liao Bingjie, Vice President of China Star Optoelectronics, etc. shared their respective companies' future for smart TVs. The unique ideas and insights of the development trend. The atmosphere of the summit was very lively. There were differences in hot issues such as 4K and 8K, Micro-LED and OLED TV, laser TV, AI in television, consumers' influence on television experience upgrade, etc. The insights and embarrassment gradually opened the mystery of the future direction of smart TV.
Skyworth Group Co., Ltd. Chairman of the Board Lai Weide
Lai Weide pointed out that at present, consumer TV upgrades have become smart, large-screen, high-end, and multi-functional. In order to meet the trend of consumer TV upgrades, color TV value chains need to be reconstructed. From the perspective of color TV development, the value chain Restructuring should break through from three aspects: hardware, transmission network and content.
TCL Group Senior Vice President, TCL Multimedia CEO Wang Cheng
Consumer upgrades lead a better life. Television products are an important part of home entertainment. In the future, TV panels can be flexible OLEDs, Micro-LEDs, laser televisions or oversized TV walls. At the same time, with the best picture and sound effects, Will greatly increase consumer demand for television entertainment. What are the new growth potentials of the TV industry? TCL senior vice president/multimedia CEO Wang Cheng mentioned in the speech that the external environment brought about by the new technology changes. Color TV companies feel the pressure, the internal business must keep pace with the development and change of the times, and at the same time pay attention to the real needs of consumers, with high-quality display and audio-visual technology as the carrier, through artificial intelligence, combined with rich and diverse application scenarios, Users create more time value.
Wang Cheng pointed out that enterprises must grasp technology and consumption upgrades and combine the two trends to redefine TV products and create new products that are different from people's common TV.
President of Konka Group Zhou Bin
Zhou Bin stated in his speech that the smart TV industry presents two trends of innovation and three substitutions. Two innovations refer to innovation of applications and innovation of industrial collaboration. Three substitutions mainly refer to quality instead of price, payment instead of free, technology Diversification replaces single technology. Zhou Bin pointed out that in 2018, the number of users in China's content payment market should be close to 300 million yuan. By 2020, the number of 4K users in China will exceed 20,000, which is 13 times that of Japan and Europe. China Become the world's largest payment to replace the free market.
Hon Hai (Foxconn) Technology Group Vice President Chen Zhenuo
Dr. Chen Zhenguo specifically mentioned the 8K camera of the Group, not only being gradually put into the broadcast of large-scale sports events, but also helping to crack the case. Dr. Chen Zhenguo said that the entire 8K ecology will affect the food, food, housing and entertainment of all human beings in the world, entertainment and safety. , Health and Trade.
LG Display Vice President of Global Marketing Li Tinghan
Li Tinghan stated in his speech that OLED is mainly a concept of differentiation. Taking the company's wall paper and rollable as an example, he analyzed the advantages of OLED TV in the industry market. He also emphasized that OLED has become a high-end TV, high-tech Representatives, but ordinary consumers know very little about OLED, so we must strengthen the promotion experience of OLED products, let consumers understand the characteristics of OLED.
Samsung Electronics Greater China Vice President Liu Junguang
Liu Junguang mentioned in his speech that in January and February of 2018, the average price of the TV industry channel was 3,295 yuan, and Samsung’s average unit price was 8,189 yuan. Samsung has the highest premium in the industry. In addition, in the Chinese market, in the international market, With a standard high-end market of over $2,500 and a large screen market of over 75 inches, Samsung has the absolute first market share in China.
General Manager of Hisense Laser Display Co., Ltd. Gao Yuling
Gao Yuling stated that the large size is the mainstream. The data for 2015, 2016, and the three years of 2017 prove that laser television has been promoted by Hisense for 30 years, and laser television has become the product of choice for consumers over 80 inches in length. Laser TV 2017 With an occupancy of 43% over 80 inches, up to 56% of consumers over 85 inches have opted for laser television.
Vice President of Beijing Owe Cloud Network Big Data Technology Co., Ltd. Dong Min
Dong Min explained the "2018 Smart TV Industry Development White Paper." According to Ove Cloud Network's statistics, in 2017, including commercial television, mainland China's TV shipments were 56.11 million units, judging from the intelligent penetration rate. It reached 86%, far exceeding other countries and regions. In 2017, 1.557 million TV panel shipments worldwide accounted for 1.567 million, accounting for 0.6% of the total market. It is estimated that the shipment of 75-inch global panel will reach 2.6 million in 2018, which is a year-on-year increase. More than 50%, the growth of the panel will pull the growth of the terminal TV.
GfK China Managing Director Zhou Qun
Zhou Qun said that due to the high panel prices in the first half of last year, the global color TV market was declining in 2017. According to the GfK global flat-panel TV research data, the global market size in 2017 reached 220 million units, down 3.6% year-on-year. Among them, China The scale reached 44.4 million units, which is the largest consumer market in the world.
Haier Multimedia Chief Strategy Officer Yang Huidi
Yang Huidi said that at present, together with Ali, he has built six major engines: first, voice in the whole process; second, thousands of people, thirdly, 4K film and VIP; fourth, the wisdom school of the capital; fifth, wisdom and modularity; and sixth, the Internet of things. Big Data.
Changhong Smart TV Software Planning Minister Chen Keyu
When sharing the road of Changhong’s artificial intelligence transformation, Changhong Smart TV Software Planning Minister Chen Keyu mentioned that Changhong’s products have always been “love”, and Changhong’s TV is dedicated to providing users with a comfortable and enjoyable life. Chen Keyu believes that TV is the most important artificial intelligence entrance for smart families. CHiQ artificial intelligence TV Q5R, Q5T, Q5E series products perfectly reflect the concept of AI more than one side. The advanced AI voice technology of smart TV not only makes the TV become With emotional voice interactive assistant, it also makes human-computer communication more warm and humane.
Dolby Lab Business Strategy Director Zhou Hui
Zhou Hui said in his speech that the popularization and promotion of 4K/8K TVs will bring a new experience of home entertainment, which requires quality and healthy TV screens and TV content. It also requires a quality audiovisual experience. It is the only way for the future development of smart TVs. Dolby Vision HDR imaging technology provides a better way for the future smart TV display quality to advance, can bring higher brightness and contrast, and more comprehensive and rich Color brings change to the entertainment experience.
Huaxing Optoelectronics Vice President Liao Bingjie
Liao Bingjie said that in 2021, there were more than 8.5 generations in the world, including 8.6 generations of 5, and 8 generations of 10 generations and above; Mainland China has 8.5 generations of 7, 8.6 generations of 4, and more than 10 generations. China's television panel production capacity is In 2017, it has surpassed the Taiwan region; China's TV panel production capacity will lead South Korea in 2018, providing the largest production area in the world.
Senior Vice President of iQiyi Duan Youqiao
Duan Youqiao said that iQiyi used 8 years to make the first line of Chinese video, and took the first place from China's latest video site. One of the most important reasons is the innovation of content. Innovation of marketing model. Better than technological innovation.
Peng Jianfeng, Deputy Secretary-General of China Electronics Industry Association
Authorities release 2018 artificial intelligence TV Top10
At the conference, the “2018 Artificial TV Top10” and “2018 Smart TV Industry Innovative Technologies” selected by the Organizing Committee of the 2018 Shenzhen Electronic Fair Organizing Committee and the 2018 China Smart TV Industry Entrepreneur Summit were selected. The application, after rigorous review by the Organizing Committee, selected 10 smart TV products and innovative technologies. These products and innovative technologies represent the advanced level and future development direction of smart TV products in the current market.
The "2018 artificial intelligence TV Top10" released at this conference is:
Shenzhen Skyworth-RGB Electronics Co., Ltd. Skyworth 65Q5A
Shenzhen TCL Digital Technology Co., Ltd. TCL C6 New Theatre TV
Konka Group Co., Ltd. Konka OLED65V2
Zhengzhou Fulianwang Electronic Technology Co., Ltd. sharply despises AQUOS XLED-65SX980A Ultra HD 8K TV
Lejin Electronics (China) Co., Ltd. LG OLED organic self-luminous TV OLED E8
Samsung (China) Investment Co., Ltd. Samsung QLED Optical Quality TV QA75Q8C
Qingdao Hisense Electric Co., Ltd. Hisense U7 Artificial Intelligence TV
Qingdao Haier Multimedia Co., Ltd. Haier Ali TV LS65AL88T72
Sichuan Changhong Electric Appliance Co., Ltd. Changhong CHiQ TV Q5R
Beijing Xiaomi Electronics Co., Ltd. Millet TV 4A 50 inch
2018 artificial intelligence TV Top10 winners
2018 Innovative Technology Award Winners in Smart TV Industry
The winners of the "2018 Smart TV Industry Innovation Technology" award are:
BOE Technology Group Co., Ltd. 8K display technology
Dolby Laboratories Dolby Vision
LG Display 65' CSO (Crystal Sound OLED) Panel
Shenzhen Huaxing Photoelectric Technology Co., Ltd. 85' 8K module
Galaxy Internet TV Co., Ltd., Beijing Aiqiyi Technology Co., Ltd. Smart TV Innovative Applications - Galaxy Kiwifruit (8.3)
Authoritative release to create a new future for smart TV industry
In order to standardize the development of the smart display industry, the China Electronics Video Industry Association jointly issued a "China Smart Display Industry Development Proposal" jointly with upstream and downstream related enterprises in the industrial chain.
China Smart Display Industry Development Proposal Released
According to the China Smart Display Industry Development Proposal, China has become the world's largest smart display manufacturing base and the largest smart display innovation country. It is in a critical period of the technological revolution and industrial upgrading. To promote the high level of smart display industry With the healthy development of quality, under the guidance of “Made in China 2025”, we will firmly grasp the important opportunities for the implementation of the strategy of building a strong country, displaying a strong country, and building an internet power. The China Electronics Video Industry Association and related companies have issued the following initiatives:
I. Conscientiously implement Xi Jinping’s socialist ideology with Chinese characteristics in the new era and disseminate the socialist core values;
2. Adhere to innovation is the first motivation to ensure that the core technologies of China's intelligent display industry are autonomous and controllable;
Third, respect and protect intellectual property rights, safeguard information security, protect user privacy, and appropriately develop and use big data;
Fourth, adhere to the people-centered principle to meet people's needs for a better life.
V. Strengthen joint R&D and standard system construction, and vigorously build a harmonious ecosystem of smart display and information services;
Sixthly, to promote interconnection and interoperability, and make smart display an interactive hub and carrier for smart life;
VII. Promote and build smart display and integrated circuits, integrate information technology such as 5G, and cross-domain integration and innovation;
VIII. Accelerate the development of smart manufacturing, build a new manufacturing system for smart display industry, and move forward toward a manufacturing powerhouse;
Nine, to promote industrial transformation, and ultimately achieve a high degree of integration of “human, material, and material”, and a new stage of coordinated development of sea-net cloud;
X. Advocate the spirit of artisans, strengthen the building of a talent team, and train a group of intelligent display core talents who are creative, skilled, and responsible.
At the same time, the conference also released the "2018 Smart TV Industry Development White Paper" jointly prepared by the China Electronic Video Industry Association and Avi Cloud Network (AVC).
"2018 Smart TV Industry Development White Paper" Released
The “2018 Smart TV Industry Development White Paper” comprehensively summarizes and analyzes the development of the smart TV industry in China in recent years. It interprets the current status of the industry in terms of markets, products, technologies, and users, and forecasts the future development trends. Covers the review of China's smart TV industry development and future development trend analysis, China's smart TV product technology development trend analysis and China Smart TV users insight analysis and other content.
According to the white paper, with the increase in the supply of large-size and ultra-high-definition panels and the decrease in cost, the mainstream size of the living room television has gradually increased from 55 inches and 65 inches to 75 inches. "Recommended standard for mainstream size of living room flat-panel TVs", combined with user experience evaluation data, the best viewing distance for 75-inch 4K TVs has been shortened to 3.2 meters. Most of the medium-sized living rooms in modern residential buildings are open at 3.8-4.0 meters, viewing distance is basically About 3.2 meters from this distance to watch a 75-inch 4K TV is more comfortable. At present, all mainstream brands have a rich product line layout on 75-inch 4K. It is expected that in 2018, 75-inch 4K TV sales are expected to achieve rapid growth.
2017 75-inch product list
Source: Ovid Cloud Network (AVC) offline monitoring data
Trends Ultra HD, Smart, Perfect Experience
In the 4K and 8K issues, participants believe that ultra-high definition display is an inevitable trend in the future development of the TV industry. With the popularity of 4K, 8K products will gradually replace 2K and below resolution products. High-definition television products and panels have a large shipment and market share. In 2017, the penetration rate of global 4K TV panels reached 33%. At present, the content is the main bottleneck that hinders the development of the current industry, and the construction of ultra-high-definition content is promoted. Ren Zhongdao.
The conference discussed the future trends of OLEDs, Micro-LEDs, LCD TVs, and laser TVs. The coexistence of multiple display technologies will be a long-term trend in the future. Various display technologies will compete with you in the future. Common progress.
In the end, the participants agreed that the development of the smart TV industry is changing with each passing day. There are infinite possibilities. Smart life changes, and technology creates an unlimited future. With advancements in technologies such as 5G, 4K/8K, Internet, and artificial intelligence, they will jointly promote intelligence. The continuous and rapid development of the television industry provides more development momentum for industrial upgrading.