The teachers of the Xi'an International Lugang Second Elementary School mentioned the installation effect of more than 140 Haier air conditioners in the school. 'The Haier air-conditioning outdoor unit is neat and tidy, and the installation is not the same.'
As early as October 2017, Xi'an International Port No. 2 Primary School selected Haier air conditioners from multiple brands, and purchased and installed more than 140 units at one time. The most praised by teachers is that Haier air conditioners are provided according to the campus environment. The 'exquisite installation' service. Different from previous air-conditioning installations, Haier air-conditioning adopts 'exquisite installation' can not only customize the beautiful air-conditioning piping installation scheme according to the use of the place, but also can be equipped with high quality jacket. Play protective pipe, waterproof and insect bite effect.
Xi'an International Port No. 2 Primary School 'Exquisite Installation' effect
In fact, with the continuous improvement of people’s living standards and aesthetic concepts, the installation of air conditioners with traditional clutter and aesthetics has been difficult to meet the needs of users. In order to provide consumers with a superior user experience, Haier Air Conditioning’s “exquisite installation” service last year After being piloted in Shanghai, Jining, Qingdao, Xi’an and other cities, it has now been promoted to the whole country. These customized air-conditioning installations have become a special 'landscape' for many communities. For example, Casa Di air-conditioning users in the Tibetan and Qiang Community in Nanchang, Jiangxi Province, Haier servicemen were measured on the spot, and the alignment of the output after the communication was smooth. The uniform and delicate installation plan was recorded with a mobile phone camera and shared with other owners of the community.
Nanchang 'Exquisite Installation' of Casa Di Air Conditioning, Nanchang, Jiangxi
Nowadays, Haier air conditioner users nationwide only need to put forward their own needs. Haier air conditioner service engineers with professional qualities will customize the air conditioner installation scheme according to the outdoor environment, housing structure and user's special needs. An 'exquisite installation' approach has driven the industry to follow up.
As the first brand of air-conditioner in the era of Internet of Things, Haier air-conditioning service is not only for after-sales installation, but also runs through all links such as product, sales, interaction, and after-sales service. The only whole-process service system for users in the entire industry is to create the best user experience. .
At the product end, Haier has developed a self-cleaning air-conditioner that will take a bath. Through patented self-cleaning six major innovations, it quickly strips evaporator fouling, blows out clean air, solves air-conditioning labor-intensive manual cleaning, secondary pollution of dirty air, and other challenges from the source. On the sales side, based on self-cleaning, Haier iterated out self-cleaning air conditioners capable of 'swallowing' the net, and moved the 'Tong Guang' air-conditioning lab to more than 100 home appliance stores across the country, allowing users to intuitively feel Haier Air Conditioning upgraded its quality from 'air blowing clean air' to 'customers breathe fresh air'; at the interactive end, Haier is based on the social interaction of the platform and accurately grasps the users' pain points and consumer trends, providing Haier's full-process service system. Provides a strong community foundation and user orientation, drives the product, and the service is escalated through user iterations.
According to industry experts, in today's sluggish home appliance market, merchants rely on simple price wars. Quality warfare has failed to attract users' eyeballs. Only the best experience for the user in the whole process can be truly recognized by the users. Under the model, Haier Air-conditioning, which has been transformed from 'building air-conditioning' to 'air-making', has become the first choice of users worldwide driven by user demand. In 2017, Haier took a market share of 30.5% and ranked second in the global air-conditioning (including intelligence). Air conditioner) sales volume, solidified Haier's global space in the Internet of Things era