The new generation of Ford Focus has been designed with the trend, smart technology, and enjoyable driving experiences.

Following the 'people-oriented' design philosophy, the new generation of Ford Focus built from scratch upgraded from the inside to the outside, bringing a more enjoyable, more quality driving experience; the stylish and dynamic style is impressive and unforgettable.

As the first domestic model equipped with the Ford Co-Pilot 360TM Chi Heng driving assistance system, the new generation of Ford Focus helps consumers to travel freely and enjoy a superior driving experience. It is equipped with 'Fuhui Interconnection', wireless charging and 8-inch touch. Display's SYNC® 3 Car Connectivity System for a smart, mobile travel experience

Thanks to a variety of driving modes, the ultra-high-strength and lightweight body provides 20% torsional rigidity enhancement. After a completely upgraded independent rear suspension system, the new generation of Ford Focus combines excellent handling and comfortable driving experience.

Chongqing, China, April 10, 2018—Today, the new generation of Ford Focus, which has been inheriting 20 years of classics, has been upgraded to the world premiere of Chang’an Ford’s headquarters – Shancheng Chongqing.

As a trend-driven car based on Ford's new global mid-level car platform, the new generation of Ford Focus integrates with the needs of Chinese consumers during the development phase, bringing unsurpassed control performance while also bringing benefits to the company. 3. Comfortable, caring experience.

The new generation of Ford Focus has two types of hatchback sedan and sedan, and provides a wealth of vehicle models to meet the increasingly diversified, individualized needs of Chinese consumers. Whether it is a stylish luxury deluxe model, or a strong sports atmosphere The ST-Line, there is always a model with the personality and taste of Chinese new generation consumers. In the future, there will be more exciting new generation of Fox-derived models to meet Chinese consumers.

Since the first generation models were introduced in 1998, Ford Focus has become a mid-level automobile market and has become a star of the world. With its superior control, reliable security and leading intelligent product advantages, it also has a large number of loyal fans in China. For 13 years, Ford Focus has sold nearly 2.6 million vehicles in China.

'Ford Focus has always forged ahead of the times, constantly advancing with the times and constantly improving its product strength to meet the rising demand of Chinese consumers. 'The president of Changan Ford Motor Co., Ltd. Mr. Junjie He said, 'Based on a new platform, using a new design language and new The power system, the new generation of Ford Focus not only inherits excellent maneuverability, but also brings exciting performances in areas such as interior space, driving comfort and vehicle-mounted mobile internet that Chinese consumers are more concerned about.

As the Fox with the highest engineering technology ever built, the new generation of Ford Focus has evolved completely from the inside out. 'The Vice President of Product Development for Asia Pacific of Ford Motor Co., Ltd. Wei Shengting said, 'In the spirit of the Fox brand, it is designing, technology configuration. , Dynamic performance and driving experience established a new benchmark for domestic mid-size cars.

'People-oriented' design concept

Following the 'people-oriented' design philosophy, the new generation of Ford Focus has raised the Ford brand's design language to a whole new level. Its dynamic and smooth styling makes people feel at first sight, and every moment accompanied with it is unforgettable.

The front face of the new generation of Ford Focus is simple and proportionate. The larger, more recognizable Ford family front grille is integrated with the horizontally-expanded LED headlights. It matches the front LED daytime driving that is like the finishing touch. Lights, showing determination and decisive temperament.

Thanks to the extension of the wheelbase and the widening of the track, the new Fox body is more stretched and the proportions are more harmonious. The longer engine cover, the smoother front fender and the A-pillar that points directly to the front wheel center, The dynamic waist line and the C-pillar that stood above the rear wheel gave a great sense of aerodynamics and smooth body contours. The body's tail and the front face continued in a single line. Laterally-expanded LED taillights further widened the ratio of the car visually. More atmospheric elegance.

The aerodynamic performance of the vehicle is the focus of Ford engineers in the development of the new generation of Fox. Thanks to the dynamic body design and the extensive use of aerodynamic kits, the new generation of Fox achieves the aerodynamic performance of leading-edge models. The drag coefficient of the two-box passenger car is only 0.273Cd, and the drag coefficient of the sedan is even lower to 0.25Cd.

Entering the car, a new generation of Fox's refined atmosphere is greeted with further interpretations of the 'people-oriented' design concept. The simple design creates a pleasant atmosphere in the car. The two-way front door seamlessly merges with the instrument version. , To create a spacious, enveloping visual effect. It is worth mentioning that, in order to further fit the needs of Chinese consumers, the new generation of Fox dashboard top and front and rear door trim panels are wrapped in soft materials and blend into the shiny Surface treatment, with light color interior color scheme and rear exhaust outlet, highlights superb quality.

Comfortable and convenient driving experience

Comfort is the core of the new generation of Fox's comprehensive upgrade experience. The position of the dashboard moves forward, making it easier for occupants to get off and get off. E-Shifter electronic knob shift lever not only releases more Space makes it easier for front occupants to reach storage spaces and cup holders. By integrating some vehicle control buttons into a convenient and intuitive 8-inch multi-touch capacitive touch screen, the dashboard layout is more compact and reasonable. , With the soft material wrapped knee protection area, the new generation of Fox brings a more comfortable and comfortable driving experience.

The experience of the rear passengers is the focus of the next-generation Focus. The longer wheelbase, with almost flat floors, creates a spacious rear space for consumers. The rear passenger shoulder space is increased by nearly 60mm from the current model. The knee space and legs are lifted by more than 50mm and 70mm, respectively. The rear passenger's foot space translates 35mm rearwards to achieve a more comfortable sitting position. The two-piece panoramic sunroof also extends the sense of space visually, for the passengers. A more enjoyable ride experience.

According to a consumer study conducted by Ford Motor Co., some Chinese consumers like to drive windows when ventilating. Taking into account the unique car habits of Chinese consumers, the rearview mirrors of the new generation of Fox are specially designed to reduce vehicle speed. The disturbing wind noise that is generated when one side of the window is opened while driving. This caring design is also a good thing for the pet owners.

ST-Line: stunning performance in the name of performance

The sporty new generation of Fox ST-Line is the first to be introduced domestically to provide hatchback sedan and exclusive sedan in Chinese market.

The Fox ST-Line's exclusive configuration includes: a sharp rear diffuser, a large-open honeycomb front grille for optimum air intake efficiency, and an understated ST-Line body surround, 18-inch sport hub, Very recognizable rear spoiler.

In addition, the Ford Automotive Engineering team performed a performance tuning of the chassis of the Focus ST-Line, not only reducing the height of the chassis by 10mm, but also tailoring springs, shock absorbers, and stabilizer bars to achieve more precise and sharper Manipulate performance.

In the interior, the Fox ST-Line incorporates exclusive ST-Line design elements including a leather wrapped flat-bottomed steering wheel, carbon fiber trimmings and red sutures. It exudes a uniquely sporty frame, giving the driver a passion for control.

Smart Interconnect Live Online

The new generation of Ford Focus is equipped with 'Fuhui Interconnect' with 4G LTE wireless hotspot function, which supports up to 10 devices to access high-speed wireless network at the same time, allowing users to maintain real-time interconnection with the outside world. Users can use the SYNC® 3 vehicle connection system. Receiving real-time traffic information, and planning the optimal driving route accordingly, you can also interconnect the mobile phone and the vehicle, easily import the music in the mobile phone, and let the beautiful melody go hand in hand. In addition, the Foucault application also provides the following convenient services:

Positioning vehicles

Check the status of the vehicle to let you know the vehicle's fuel level, warning status, oil life, etc.

Remote lock/unlock door

Remote start

The Ultra Fresh Cabin with PM 2.5 filter can also circulate air outside under parking and locked conditions, creating a fresh and healthy driving environment for occupants.

The new generation of Fox introduced wireless charging technology to allow users to say goodbye to messy charging lines. Users simply place their phones on the wireless charging board, and the system automatically activates the charging function after identifying the compatible mobile phones. Also, for better Meet the Chinese consumer demand for driving recorders, a new generation of Fox also integrated USB charging interface in the lower part of the rearview mirror, highlighting intimate care.

In addition, the SYNC® 3 car connection system also supports Baidu CarLife, which seamlessly connects smartphones. The owner of the vehicle can easily complete the phone call, play music, send and receive text messages, and obtain directions through Baidu map resources without leaving the steering wheel. .

As part of the SYNC® 3 in-vehicle connectivity system, consumers can also use the Ford AppLink platform to conveniently and safely navigate through voice controls including 蜻蜓FM, Himalayan FM, QQ Music, Kaola FM, Central People's Broadcasting Station, Beva Songs , the most beautiful weather, as well as a variety of Chinese applications such as carpooling.

Precise and Smart Control Enjoying Fun Driving Fun

Inheriting 20 years of superior DNA control, the new generation of Fox sets a new benchmark in its class with its fully upgraded product strength. Thanks to SLA's long and short blade rear independent suspension system with new independent subframe, new EPAS electronic power steering system And with the ultra-high-strength and lightweight body design, the torsional stiffness of the body is increased by 20%. The new-generation Fox brings precise and smooth steering feel to the user, clear road feedback, excellent filter effect and driving stability, Let it enjoy smart and comfortable control experience.

The new generation of Fox will be equipped with a variety of driving mode selection functions for the first time, which will renew the driving pleasure; standard, sporty, and economical modes will be provided. Each mode will have throttle response speed, automatic transmission shift logic, and EPAS power assistance. The relevant features of the steering system and the ACC adaptive cruise system are presented differently, bringing a variety of driving experiences to the user.

Smart technology, all the way

As the first model of the Chinese Co-Pilot360TM driving assistance system in the Chinese market, the new generation of Fox offers users a safe and enjoyable ride.

The Ford Co-Pilot360TM Chime Driving Assistance System includes:

· ACC full-speed intelligent adaptive cruise control and smart piloting assistance system to make the vehicle safely in the middle of the lane and maintain a safe distance from the vehicle in front so that long-distance travel can be easier and more pleasant.

· One-touch parking assistance system provides a more intelligent and convenient parking experience. Whether it is vertical parking or side parking, it can be done in one click. In addition, the automatic outbound assist technology can also help you easily Side parking is safe to exit

Intelligent Induction Brake Protection System (with Pedestrian Recognition) to reduce the severity of accidents and in some cases avoid hitting slow moving or stationary vehicles and pedestrians in front

· Intelligent traffic sign recognition can identify speed limit and prohibition of traffic identification, and display related information on the dashboard interface to remind drivers to pay attention

澎湃 motivation, make your choice

The new generation of Ford Focus offers a variety of leading engine options including the award-winning 1.0-liter EcoBoost engine and the new 1.5-liter EcoBoost engine optimized for low-torsional output for urban shuttles. Among them, the new 1.5-liter EcoBoost engine is more dynamic. For a strong, fuel efficiency up to 12%. Its core technologies include:

Dual-jet injection combined with PFI and GDI to deliver power output, enjoyable driving pleasure and higher fuel efficiency

Exhaust manifold integrated in the cylinder head to help the engine quickly reach the optimal operating temperature, release plenty of torque and further improve fuel efficiency

· Lightweight aluminum engine

The new generation of Fox is equipped with a new eight-speed automatic transmission of the same class to achieve excellent fuel economy and positive shift response. Core advantages include:

· Adaptive shift strategy, based on the evaluation of the driving style of the driver, optimizes the shift timing and provides a more stable, smooth and comfortable driving experience

· Adaptive shift quality control, through the assessment of vehicle and environmental information, automatically adjust the accelerator pedal force, making the shift more smoothly

The new generation of Fox brings exquisite workmanship and unrivalled driving experience to Chinese consumers through its comprehensive upgrade from the inside out. It will compete with the current Ford Focus hatchback sedan and Ford New Furuis for the domestic mid-level car market. Satisfy consumer personalized, differentiated needs.

The new generation of Ford Focus will be listed in China later in 2018.

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