For young people, the meaning of a mobile phone is not just a simple communication tool: it should demonstrate the individual's personality, and it should also record the youth's incitement and beauty. It is also a lot of fun and a source of passion. People's mobile phones are destined not to flow to the public, and even more complicated operations and Caton's experience are impossible...
However, the reality is that there are too few and too many devices on the market that can satisfy all these needs. Fortunately, on April 11th, 2018, we finally ushered in the Ninja Z18mini, the ninth of the classic 'Maverick' family. In the words of Ni Fei, the co-founder of Nubian brand and general manager of Nubian smartphones, Z18mini inherited the colorful genes of 'Mavericks' and also designed a number of targeted designs for young users. The 'all-round cannon'.
Co-Founder of Nubia Brands, General Manager of Nubia Smartphones Mr. Ni Fei
Beyond industry trends, romantic colors from France
Looking around the market, many new products this year seem to have begun to use 'gradient colors' as the main design elements of the appearance. But you can know that the same design Nubia had already used in the last generation of 'Mavericks' last year. For the pursuit of individuality For the young trend players, how can they tolerate their love machine 'Zhuangshan'?
Fortunately, Nubia took the lead and succeeded in surpassing himself in the new generation of Z18mini, bringing with it a refreshing choice of gorgeous glass body and colorful color choices: black diamond, glacier white, jade powder, celadon blue...
If you are a veteran cowboy, you may remember that as soon as Nubia developed the first generation product Z5, he invited the Italian national treasure designer Stefano Giovannini to show his appearance and craftsmanship. Controlling. This kind of pursuit of an extraordinary spirit in the design also continued to the Z18mini. However, the people who injected the soul into the appearance of the Z18mini were replaced by the aesthetic masters of the Nubian French design team. The inspiration for the lavender fields of Provence, this year's popular colors, has undergone as many as 382 color adjustments, and has become the special color matching of the Z18mini – the Provence edition.
It is worth mentioning that, for Nubia, the appearance of fashion and the precision of industrial design have never been in conflict: Nubian Z18mini colorful body back, protected by the 3D surfacing gorilla glass; all versions are It has a high-strength metal middle frame with a back thickness of 4.5mm, and has passed tens of thousands of press quality tests. On the front of the fuselage, the 5.7-inch full screen benefits from the Nubian family's narrow border. The craftsmanship was housed in a body that was only about 5.2 inches in size - under the same family-designed side of the nubiArc arc, "One-handed grip", "Small and portable", "Large-looking" Z18mini, it's hard to imagine the 'big energy' in this small figure.
Photogenic SLR camera, this time specifically for recording youth
Slightly familiar with Nubian's friends, I've certainly heard of many of the brand's mobile phone's many names in terms of photographing: SLRs in cell phones, shooting stars, shooting Galaxy, photography phones in collaboration with the Observatory. The accumulation of camera technology in Asia itself is already the industry's undisputed leader.
However, how to turn this technological advantage into a camera phone product that can be used by young consumers to actually feel cool? To solve this problem, Nubia has made three optimizations for the Z18mini camera design.
The first is the use of hardware on the 'high': Nubian Z18mini is equipped with 24 million pixels + 5 million pixel dual-camera scheme, and this sensor is not the kind of '12 million x2' other family, but from the Samsung ISOCELL series 'Real 24 million native CMOS'. It's own big bottom, high pixel with large aperture of f1.7, so that Nubian Z18mini has a micro shot to finish, take a detailed view of the 'base capital' .
The second is the software technology 'strong': Nubia has customized the NeoVision 7.0 image system for the Z18mini. Its biggest feature is that it has a '25-point multi-point focus' similar to the SLR, which means that the Z18mini is not like many other mobile phones. Focusing on the focus in the center of the viewfinder can only achieve the focus-following performance in mobile phones. Don't look at technology seems to be very deep, but in actual experience, this feature is simply not practical for young people today. - Whether it's a passionate moment on a basketball court, or a high-speed roller-skating or bicycle scene, the Z18mini can almost complete focusing in 0.03 seconds, which is four times faster than the traditional solution - the moment of passion, and no longer needs posing.
Finally, Z18mini's 'Camera Family' is as ever able to provide 'many' gameplay: avatar, time, macro, star track... to satisfy all kinds of users' artistic creation heart. And inherited from the flagship Z17, three generations of AI have been developed so far. The camera algorithm can also greatly improve the ease of use of the camera. Even if it is a young user who is trying this phone photography, the Z18mini can make you more confident and record more colorful time of youth.
The AI experience from inside to outside drives off everything and is frustrating
For young users, mobile phones are used for 'playing': Whether it is games, social networking, video or music, the performance of mobile phones must be fierce, the storage space must be large enough, the battery must be durable, and it must be used for a long time. Don't get stuck...
How can so many requirements be met at the same time? The answer given by Nubia Z18mini is simple: The Snapdragon 660AIE hosts the entire system with 6GB of RAM, 128GB of built-in storage space, and 3450mAh batteries – these are small steels. In addition to the gun configuration, there is also a customized system based on AI technology.
In order to give young users a little more pleasure in use, and to wait a bit less, Nubian engineers carried out 573 functions optimization of the Z18mini system, over 600 animation rewritings, and finally, its system application startup speed. With an increase of 70%, the keystroke has been increased by 60%, while the entire system ROM has reduced the storage space by 20%.
And all of this 'below' is the Neosmart AI engine that relied on the 660AIE mastery that AI performance improved eight times. - In Nubian's test, it withstood 45GB content, 100th. The 1 million clicks test of the three-party application is equivalent to 382 days of heavy cell phone player's continuous use. After that, this new AI 'kernel' is still able to drive the Nubian Z18mini to run like a fly... What a user can do? Feel the performance? This is.
In addition to these, Nubian Z18mini also made a lot of seemingly minor considerations for young users. For example, 4G Full Netcom dual LTE standby can guarantee the phone and 'eat chicken', 'on the score' two correct; for example with independent keys The 'Maverick Voice' can directly change the WeChat voice into a conversation. In addition to its powerful performance, these 'exhaustive' intentions actually guarantee the 'small fortunes' in various uses.
In addition, Nubia also brought a 'lock' to the door to the Internet of Things.
In this conference, in addition to the new mobile phones, Nubia actually has a new category of products, which is Nubia smart door locks. However, this smart home product was actually already on the MWC in February of this year. Released, this time it is reappeared in China.
It has a built-in financial-grade encryption chip, with Super B-grade zinc alloy lock body, supporting password, fingerprint, smart card, key and mobile remote unlock mode. In appearance, this smart door lock can actually be seen from Nubian mobile phone design elements: piano paint, full-window screen, two damper slider is quite high grade.
It is worth noting that for Nubia, who has inherent “innate advantages” in basic communication technology, it is not difficult to think of the possibility of their entry into the fields of 5G, Internet of Things, and smart families. 5. The layout of 'changes' is the key signal to enhance the competitiveness of the company in the future.
Use technology to give life more color and fun
It is easy to see that Nubian’s Z18mini, in fact, actually has very high internal technical content: the new industry-leading color scheme, new technology cameras, and almost the optimization of the 660 to the ultimate AI system, all of which require a lot of Human and material resources to try, to research and development. But the final results for young users, in fact, but unexpectedly simple - simple to use a few words can be summarized: 'color', 'beauty', 'useful'. At the end of the conference, when Ni Fei, the general manager of the Nubian smartphone announced the sale price of the Z18mini for only 1,799 yuan, there was no doubt that this colorful cannon was added with a bright color. The 6GB+64GB version of this model Price 1799 yuan, 6GB+128GB version price 2099 yuan, Special Edition - Provence version (6GB+128GB) price of 2199 yuan, will be at 17:00 on April 11, 2018 in Nubian official website, Nubia The offline experience shop, Jingdong Mall opened an appointment and officially opened on the above channel at 10:00 on April 19, 2018.
From this point of view, whether the Z18mini released this time, or the new smart door lock product that comes with it, can actually be regarded as the excellent technical support of Nubia's 'technology control' to transform its own strength into a convenient user experience. Practice. Nubia is very powerful, but its 'cowboy' does not need to have multiple geeks - this is the so-called technology for the benefit of life!
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