On April 11th, following the trailer of yesterday, OPPO official Weibo officially released the latest warm-up poster of “Hot Dance! Youth”. At this point, the latest micro-movie from OPPO “Hot Dance! Youth” is only one day away from the official release. time!
For a long time, OPPO's microfilms always conveyed positive energy, allowing microfilms to give brand emotions. This time is no exception. Dreemba incarnation of OPPO 'mobile phone person' and Wang Yibo jointly performed a story of realizing street dance dreams. , Encourage young people to be brave enough to do what they like. Never give up and live the true self. Young is such a 'violet'.
It is understood that OPPO's latest micro-movie, "Dance Dance! Youth" is based on the concept of 'mobile phone person'. Just like the trailer's self introduction, 'I'm actually coming out of your cell phone,' Dilige. The embodiment of Pakistan in the play is OPPO's latest product, the R15 Starlight Purple.
OPPO R15 Starry Purple not only has an ultra-wide field of view with up to 90% screen share, but also realizes a breakthrough in color. OPPO and the international color master Karim have created a unique gradient color design. The R15 starry purple back is full of light and darkness. The change is even more fashionable and personal. At the same time, the R15 continues its consistent photography advantage. It debuted the first Sony IMX 519 image sensor, equipped with 3-HDR, 3D portrait lighting, AI smart beauty and other innovative technologies to bring more users Clear, more beautiful camera experience.
From April 1st onwards, OPPO R15 Starlit Purple has been officially launched and continues to sell well. Jingdong official flagship store data show that OPPO R15's popularity has reached a staggering 100%. In the comment area, appearance, Photographs, fast charging, games, etc. have won numerous unanimous praise.
Since 2015, OPPO has adhered to the 'boutique strategy', focused on R&D, focused on the R series, focused more resources on the product itself, invested in this product, carefully polished, and repeatedly considered , Carefully crafted. OPPO R15 Star Purple shows the boutique attributes are also derived from this.
However, the “best policy” brought about changes for OPPO is not just product quality itself. In fact, according to Wu Qiang, vice president of OPPO, the execution of the boutique strategy also makes OPPO's entire supply chain production, warehousing, and sales links. The actions became simple and focused. From the beginning of the first sales, OPPO R15 Starlight Purple can quickly realize the online and offline channels distribution, and maintain a steady supply of hot stage, obviously also can not do without the implementation of boutique strategy.
The essence was due to the fact that the explosion was a result. OPPO founder Chen Mingyong once said: 'We believe in persevering in user value orientation, immersing ourselves in making products well, and profit and performance are a matter of course. This is a natural thing. This is also my involvement with internal partners. At the beginning of the mobile phone industry, a little bit of consensus was reached. '
Of course, the wine is also afraid of a deep alley, especially in the increasingly fierce competition in the smart phone market, no one will deny the importance of marketing. As the leading domestic smart phone brand, OPPO has never been targeted. OPPO R15 Starlit Purple is in the critical period. The timely launch of OPPO's latest micro-movie "Hot Dance! Youth" will undoubtedly become a major boost for the OPPO R15 Star Purple eventually becoming a tens of millions of sales explosions. It has successfully continued to write R Series models. Explosive money's industry story.
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