Galanz: 8th consecutive brand in microwave oven industry

On April 10, the C-BPI (China Brand Power Index, C-BPI) research results were issued by authorities in 2018, and Galanz with the brand concept of “Home Appliances Quality Life” once again ranked high in the brand power index of the microwave oven industry. Top of the list. This year is the 8th year of the C-BPI Research Index. Galanz took the lead with 622.4 points. The 8th time it topped the industry's brand influence with the 'Grand Slam' and won the 2018C-BPI 'Golden Brand' award. .

It is understood that the China Brand Power Index (C-BPI) is China's first brand value evaluation system implemented by the industry's authoritative brand rating and brand consulting firm Chnbrand, and it is a project funded by the Ministry of Industry and Information Technology to support the brand policy. To ensure that the sample can deduce the characteristics of China's overall consumers, it uses a random sampling method to conduct large-scale surveys across the country. Because it is widely representative, authoritative, and professional, it is highly respected by the industry and consumers as a measure. An important reference standard for industry brand value.

In the “Galanz 328 China Market Annual Conference” just past, Galanz took the “Home Appliances Quality of Life” brand advocate with nearly ten new high-end kitchen appliances, including microwave ovens, electric steam cookers, and dishwashers, and included the Internet. G+ smart home solutions such as refrigerators, Provence air conditioners, and drum washing machines are warmly presented. President Leung Chiu-yin stated that efforts are made to impress customers. Products are the most essential and fundamental elements. With good products, professional branding is required. Work, do a good job of user communication and service. As a 'national appliances' 'quality home appliances' business card, Galanz adhere to the 'for the people' development philosophy throughout the entire industry chain.

The 2018 C-BPI analysis report pointed out: The advantages of the first brand relative to the second brand continue to expand. Brand relationship has become the key determinant of brand power. The fundamental gap between 'good brand' and 'best brand' is brand preference. The degree of emotional link directly determines the consumer's lifetime value for the brand.

On the day of the 328, Galanz's hundreds of millions of tomato fans also celebrated the 3rd anniversary of their birthday. Since the creation of the 'Tomato Family' fan community on March 28th, 2015, fans and users from all over the Internet and the Galanz brand have been through many platforms in the Internet era. Achieve zero-distance communication and interaction, the relationship between the brand and the user is more intimate and close. Galanz from home appliances to be a family member, showing high-quality, approachable brand image.

Industry insiders pointed out that Galanz is taking the lead of lifestyle and the generalization of technological innovation as the breakthrough point, centering on the “Smart Home” spindle, hammering out first-rate quality national appliances, opening up a new chapter in the quality life of global users, and serving as a home appliance for Chinese consumers. Industry establishes new benchmarks from quantity to quality, from manufacturing to intelligence, from product to brand transformation and development.

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