According to foreign media reports, a number of South Korean operators complained that Apple passed the cost of advertising on the iPhone to them. The Korean Fair Trade Commission has also contacted Apple accordingly and asked them to explain this, and will make a ruling on this later.
The top three telecom operators in Korea, SK Telecom, KT and LG Uplus complained that Apple passed on advertising costs to them. They stated that they obtained standardized iPhone marketing materials from Apple, but they need to bear the cost of putting these materials into related channels. .
It is reported that the expenses incurred by these operators have reached several billion won, but one of the operators’ executives revealed that the marketing materials provided to them by Apple are basically the same, except for the final operator logo in television commercial advertisements. no difference.