Recently, the market data of major automobile manufacturers in March were announced one after another. After the period of the Spring Festival holiday in February, major auto makers showed strong sales momentum in March. JAC Motors is also undergoing a transformation and upgrading in 2017. After the pain, sales rose in March, especially in MPVs, new energy vehicles, and overseas exports.
Ruifeng MPV has a strong momentum
In March, Jianghuai Automotive MPV sold 9,633 vehicles, achieving a high growth rate of 67.94%. It once again demonstrated the quality of JAC Refine's 'MPV manufacturing experts'.
Since the two-child policy was fully liberalized for more than two years, the demand for travel by new generations of households has continued to increase, and spacious space has become the mainstream demand for cars. Home MPV products represented by Baojun 730 and BYD Song MAX have become a mass consumer. New choice for car purchase.
In response to new consumer demand, on March 22nd, JAC Ruifeng launched the first home MPV at the Auto Show in Hainan - Ruifeng R3. With commercial-grade comfort, business-grade security, and business-grade workmanship, it provides three major advantages for the family car market. With new options for true MPV genes.
New energy vehicle promotion has achieved remarkable results
In recent years, JAC has responded positively to the national call for energy conservation and environmental protection and has continued to invest a lot of resources to actively develop and promote new energy vehicles. In March this year, JAC Motors sold more than 5,000 new energy passenger vehicles, an increase of 234.95% year-on-year. The earliest enterprises engaged in R&D, production and application promotion of new energy vehicles, through 'iterative R&D', recognized by JAC, tackled and accumulated core technologies that determine the maturity of electric vehicle products, and formed positive development capabilities of products. JAC iEV series products have been From one generation to seven generations, the product line has been continuously improved, and differentiated products have been implemented to meet the needs of different levels of consumers. As of now, JAC has cumulatively applied and promoted more than 70,000 new energy vehicles and has accumulated a total mileage of nearly 1.2 billion kilometers.
Currently, JAC has systematically mastered the key technologies of battery grouping, electric motors, three core technologies of electronic control and energy recovery, electric coupling of driving and braking, remote monitoring, electromagnetic compatibility and other key technologies, especially high-specificity battery packs. The thermal out of control safety technology has taken the lead in China to make breakthroughs and form a positive development capability for products with advanced international standards.
Light truck leading industry
As one of the most competitive domestic market segments, China’s light truck market has assembled such old brands as Beiqi Foton, Dongfeng, FAW, SAIC, etc. After the JAC light trucks won the championship for the first time in the first two months of this year, they continued to prosper in March. The sales momentum, sales exceeded 20,000 units, continues to maintain the leading position in the industry.
With the escalation of regulations and standards on emissions, JAC has adopted a moderately advanced strategy and prepared ahead of schedule. JAC light trucks are the first to achieve full coverage of the country's V products. High-end products continue to develop and maintain positive growth. Product power, brand power At the same time as promotion, profitability continues to increase.
Stable to the world stage
In recent years, regardless of whether it is at the product level or the brand level, Jianghuai Automobile has demonstrated an overall upward posture in overseas markets. In March of this year, JAC exported 8957 vehicles, an increase of 40.54% year-on-year.
Since the “One Belt and One Road” strategy was put forward, JAC actively seized strategic opportunities to actively deploy strategic emerging markets while consolidating and expanding traditional competitive markets and key markets. Light commercial vehicles continue to open up high-end markets, pickups, high-end small cards and stars. Sharp sales are doubled; heavy truck business is steadily progressing, with significant contribution from economies of scale; SUVs are leading in exports, ranking first among Chinese brands in Brazil, Chile, Peru, and other markets. Commercial vehicle products have remained in Uruguay, Paraguay, and Bolivia. The market segment is the world's first. At present worldwide, JAC has established 19 KD factories and has a full range of export product systems to meet different market demands.