Today, I want to talk about a story about growth.
10 years ago in 2008, we experienced many memorable first time. The Olympics came to China for the first time. The Shenzhou 7 spacecraft completed the first spacewalk for the Chinese people. The first black president in the history of the United States. Born... In the first of these world-changing games, there was a “little member” that at the time did not seem to be that obvious at the time, but later had a disruptive influence on the graphics industry and the player community. The video card brand iGame came to our side during this lively year.
The concept and culture of custom merchandise has a long history. On the 7th Rue de la Paix (Peace Avenue) in Paris in 1855, the first haute couture fashion was born in Charles Frederick Worth's hands, and the era of modern high-end customization began. After more than a hundred years of development, the noble, noble and high-end concept of modern high-end customization has penetrated into almost all consumer fields, making it the best choice for the top consumers, but this concept has always been It was not until the appearance of iGame was changed. After 10 years of development, iGame has been inviting players to participate in the design of products. It has gradually developed into a deep integration with customization needs, able to faithfully reflect the habits and thinking of players. The top product line of mode transition. Through the customization concept, the experience of the graphics card users in the past ten years has condense on a piece of graphics card. It is not only changing the graphics industry, but also for us. It also gave us an opportunity to re-examine ourselves.
Time is the best master, it can make the soul go from green to mature, and it can also cut a special part worthy of looking back on everyone. So what does 10 years mean for iGame? Time is in it again And what's left on each of us?
Let us turn the calendar back to the late summer 10 years ago. Let's go and see this story about iGame and all of us.
We are not the same
The initial appearance of iGame begins with the response to demand. Requirements are the foundation for promoting all business activities. Users demand and vendors meet the needs. Such a simple positive and negative feedback sustains the human business behavior for thousands of years. However, in the modern era of industrialization, the enormous individual demand will bring high cost pressures to the manufacturers. This is particularly evident in consumer electronics products with a relatively low average profit margin. In order to maintain profits, the graphics card manufacturers usually will Demand is 'one size fits all', and the design is based on the simple commonality between different requirements and produces a large number of products with similar performances. This 'quantity' product can satisfy the most basic needs of most consumers, but it is also very obvious with consumption. There is a big gap between the actual needs of the users. This gap has always been a pain point for the graphics card users. It has long been affecting the user experience and experience of the graphics card users.
After observing for a long time and scrutinizing the user groups of the graphics card, Colorful took note of the pent-up demand and was keenly aware that whether or not the graphics player can meet the different needs of the player with actual value will become the value of the brand product and the satisfaction of the user. The decisive factor of promotion. As a result, Colorful decided to open the door to communication, engage in more in-depth communication with the video game players, listen to their opinions on the products and their own needs, and use these opinions as a guide to redesign the graphics card products. The card products that were launched in the form of One-To-One's personal customization and used directly to meet the individual needs of consumers are the iGame we see today.
In August 2008, Colorful launched the first generation of iGame products - 4 iGame9800GT graphics cards based on different customized solutions. The four graphics cards are based on the G92 core GeForce 9800GT, but they have different appearances, heat dissipation, power supply and light. The effectiveness of the programs, these programs are all from the IPU (iGame Power Unit, iGame game power equipment) system, not only provides a higher default frequency, easier and faster overclocking operations and overclocking space, but also to meet the needs of different levels of player personalized needs.
In terms of products, the performance and user experience of the iGame9800GT have left a deep impression on the players, but what's more important is that iColor, for the first time, introduced a set of complete and operative custom concepts to the graphics industry. With different levels of players' needs, iGame brings together cooperative customization, adaptive customization and selective customization, and different customization depths correspond to different design solutions and final product prices. Whether it is a DIY enthusiast who only wants to have certain personalized performances. , still eager to show their personality and will do it at all costs without the expense of the hardcore enthusiasts, their needs can be met in iGame's different customized solutions. This complete set of custom concept builds the heart of iGame's soul, make it Ability to quickly launch graphics cards that best meet the needs of players in the changing market demands.
With iGame and the resulting more harmonious and close relationship with the player community, Colorful quickly emerged from the channel graphics card supplier, ranking among the domestic first-tier board manufacturers. iGame also continued to work with more abundant R&D resources and Deeper communication with players continues to develop more excellent products. Six months later in March 2009, the iGame GTX 260+ customized version with more advanced performance and more mature designs was launched. This brand-new product overclocks a key, SPT The advanced technologies in the IPU system such as the ultra-silver plating technology and the ICS dual-stream cooling system have been further explored and improved, and the application of various new technologies has been more deeply integrated with the customization concept proposed by the previous generation. The soul of iGame has already begun to emerge. Its growth has thus entered the right track.
growing up healthily
Looking back on today's vision, the DIY industry around 2010 can be said to be bustling. With the continuous improvement of living standards, people's investment in consumer electronic products is getting bigger and bigger. The DIY industry has also gone from the past. The pursuit of limited costs and more reasonable and more to the pursuit of unique personality and superior experience to change. Various challenges to the visual reality of the limits of the 3A level ashes game masterpiece debut, MOD and other DIY culture also began to rise at this time, increasing the right The demand for performance and experience has become a brand new test for many video card manufacturers, including Seven. This is both a new task and a new impetus for the growth of iGame.
In iGame's many experiences, 'the user is the best teacher' is a very heavy piece. After the first iGame product debuted, Colorful further deepened the contact and communication with the users. More and more video gamers passed all kinds of The online and offline platforms participated in the iGame designer's family. Two years later, in October 2010, more than 16,000 players had submitted designs and modifications based on their own needs for the iGame video card. Based on numerous players With direct participation and hard work, iGame products have opened a whole new page on the level of innovation.
In October 2010, the iGame460 Flame God of War was officially released. This new iGame graphics card based on the GeForce GTX 460 continues the previous high level design and materials work, introducing a breath-based bionic design inspired by sharks, allowing silent, cooling and The unification of noise suppression has reached new heights, not only excellent performance, but also brought a large number of design concepts enough to change the game industry's game rules. Based on opinions from different custom-level players, iGame460 Flames Ares will have a series of targeted features. In one. The one-button overclocking button that ordinary game players like, the voltage monitoring point that extreme overclocking players urgently need, these practical functions for different levels of users under the guidance of the custom concept are unified on this graphics card. Together with the initial iGame The birth of a custom concept, where new growth has taken place.
One year later, in November 2011, the release of the iGame 560Ti 9 segment brought the development of iGame to a brand new node. This graphics card, which is derived from the highest position in the game of Tae Kwon Do, refreshes the performance of the dessert-grade graphics card, and is based on the opinions of game players. The understanding of the DIY industry has introduced a new suite of extensibility, this design is called subversion in the graphics industry. Air-kit (air power kit), Turbo-kit (power suite), color-kit (color suite) not only give The user offers a high degree of freedom of collocation and scalability, brings the opportunity of truly 'own hands to transform their own graphics cards', and also brings almost unlimited possibilities to the graphics card itself. Whether it is to transform cooling, To further expand overclockability, or to give your video card a unique look in the world, the iGame 560Ti can meet nine segments. Each iGame 560Ti 9-segment user will be able to experience the true spirit and fun of the DIY spirit from this product. There is also the highest level of private customized enjoyment, and their graphics cards will become literally the only unique presence in the world. The card industry is not only unprecedented, but it has not yet been copied.
iGame 560Ti Kudan subvert the many traditional, but still it is for a 'top of the pyramid' player of the product, with a strong selectivity custom colors. In order to allow more users to experience the custom design and scalable suite brings experience , Colorful iGame maintain the pace of development progress. published a year after iGame 660Ti flame wars X groups for high-end gamers, while fully absorb iGame 560Ti Kudan design experience to design more players to provide advice into one. this graphics cards with Air-kit package and the second generation of shark bionics design, cooling system provides a quick release, so users can easily do it yourself in the daily status, easily switch between 0 and efficient noise fanless cooling solution program. DIY the fun in this product among Thereafter the iGame 760 flame wars X under the proposal the players once again upgraded third-generation bionic design, and with location details Air-kit kit has been optimized adjustment Regardless of the operating costs or the actual performance, iGame 760 Flame Ares X has reached a satisfying new height.
IGame impact of this series of products produced is significant. With the deepening of communication with the players, the Rainbow is not only widely collected many valuable opinions customize and modify, and also to grasp the DIY Through these observations and communication with players and changes in the field of consumer groups, which laid a solid foundation for the development of the next iGame in those players get to meet the unique requirements of their own products, according to their own preferences and hands-on practice among, iGame soul was fully grown Nutrient, it communicated with many video game players, thought, changed, and witnessed the wonderful DIY development era.
To mature
In the previous iGame design ideas, we can clearly feel a sharp and proactive, this sharp and real reflection of the mental state of the custom graphics players involved in the iGame design process. At that time, the players have only the most Powerful performance, the most efficient heat dissipation or the most distinctive graphics card, In order to achieve their goals, their opinions on custom graphics design are often quite direct and dynamic. They can even be called 'fortitude' - they must strengthen their power supply. Then plug in a Turbo Kit; To enhance heat dissipation? Give me five Air Kits; Maybe it's not enough, Best to leave room for me to expand on the entire shark bionic cooling system... With these full-hearted suggestions, iGame cards are just like an ever-expanding space station. The addition and use of various expandable suites has allowed them to continue to expand. Even the physical appearance has become less like a graphics card.
Time flies, everything grows, nothing is immutable. At first, those young gamers who loved DIY and dared to dare to act with youthful impulses, have become increasingly mature between days. iGame's soul also follows. Together, they have changed, constantly absorbing communication and communication with the increasingly calm changes. After six years of development, iGame has come to a new and important stage.
At the end of 2014, Colorful released the iGame 960 Flame Warrior X. This is a return-to-replacement iGame product. It has taken a 'space station' pattern that has lasted for many years. It has been simplified, and it has returned to the overall design. Retaining previously matured Based on the custom design, the iGame 960 Flames X reintegrates the features realized by the expansion kits such as the air kit into the fixed configuration of the graphics card, and maintains the pole through more pragmatic technologies such as i-TOC dual zone temperature control. High performance also provides gamers with a more peaceful and 'background' graphics experience. Through the iGame 960 Flames X, we can clearly feel the changes in our own needs - that noisy teenager has grown up. , Become eager for peace, focus on the game, more emphasis on actual experience and enjoyment. It is this change that has brought the development of iGame to a new track.
In the following 2015, iGame 980Ti further improved and enriched iGame's design style. The new Jiudan not only once again refreshed the record of the flagship graphics card in performance, but also maintained the previous iGame's overall design style and priority. Design concepts that take into account the actual needs of users. In addition to existing convenience designs, the iGame 980Ti also designs new operative suites based on the requirements of the ashes of the graphics card users. These kits differ from the previous Air Kit or Turbo Kit. , The new kit can be used to solve the more practical graphics card installation and use issues, such as the super flagship video card placed in the chassis when placing a heavy stress burden. In addition, iGame 980Ti 9 segment also provides a dynamic load and work status display lights The Feng Shui integrated cooling system, which has reserved water-cooled adapters, and those players who still retain their strong curiosity and desire for transformation, and who have increased spending power with age, can still survive in iGame 980Ti. Find out what it used to feel like creating a unique graphics card for yourself.
The years are changing and people are changing, but iGame's philosophy of communicating directly with players and working with them to design custom graphics products has not changed. It is precisely because of this, iGame can feel the first time after the industry and consumer groups have entered a new stage. Changes, and through the collection of the player's design ideas to transform these changes into actual product characteristics. Without custom concepts, without opening the door to meet the players together to design graphics, iGame's soul is likely to be lost in the wave of the era of change, we Today's review will stop here and even stop talking about it.
Drowsiness
After eight years of development, iGame's soul has long been integrated with the players. Users' instant and fast movements can be quickly transmitted to iGame and reflected in the product design. Each communication with the player, each from the graphics card The user's customized suggestions all provide iGame with abundant nourishment. So when the demand of the video game player group changes again, iGame also starts its own growth again.
The most fundamental appeal of custom culture lies in its uniqueness, which is the precondition for the existence and development of iGame and the custom concepts it relies on. But what exactly is unique and how it can continue to remain outstanding in an ever-changing environment. It is a problem that iGame has to face all the time. Over time, the progress of the graphics industry is changing with each passing day. A large number of advanced technologies unique to iGame have now become standard in the industry. How to be a non-public Version of the ultra-public version of the product to stand out, to maintain the iGame soul and the concept of inheritance development?
In July 2016, Colorful released the latest work of the iGame series of graphics cards - iGame 10801070 X Top AD. This is a new set of customized products for mature graphics user groups. It not only combines the advantages of iGame technology in the past, the player group is becoming increasingly mature. The change in demand is also presented on its own. iGame 10801070 X Top AD extends the unique customization concept from pure hardware technology to the system extension function and the overall added value of the product, in addition to the new generation silver shark cooling system. And other technical upgrades, the upgraded version of the RGB light bar can be used with iGame-Zone overclocking software with custom RGB color space display, the user can create a completely unique display visual effects based on the host and their preferences. From the simple highlight hardware elements Turning to emphasize the combination of hardware and software, providing a function that can improve the user experience and bring more added value to it. This is undoubtedly another evolution of the iGame customization concept.
A year later, in May 2017, iGame once again raised the definition of 'dive to the eye' to a new height. iGame GTX1080Ti Vulcan OC brought the industry’s first card to the players while refreshing the performance of the super flagship graphics card again. Color LCD screen, through this screen integrated in the same innovative SWORIZER radiator, players can monitor the graphics card in real time, temperature, memory occupancy and fan speed, the amount of information it presents can fully allow players to Intuitive form grasps the dynamics of the graphics card, the display effect is very scientific and technical, with a strong professional color. Even the most discerning player, you can also get a truly 'did apart' experience through the iGame GTX1080Ti Vulcan OC.
With age, most of the video gamers who have come along with iGame have already entered middle age. Their needs have also become more calm and introverted as the years have settled. They are no longer young and they have begun to pay attention to the eventuality. The experience, the value of using the system, and the added value, these changes are the marks imprinted on the players. The iGame who has not forgotten the heart feels these imprints through listening and communicating because they insist on the tradition from the date of birth. And the change in demand it brings, so it becomes mature and perfect with the players.
Listen, and grow with the player, as long as you can adhere to this, iGame's future will be even more exciting.
Belief. Mission
What does it mean for 10 years? Regardless of people or things, 10 years of time is not a short-term concept. This time span can be called the 'era', and it is also long enough to carry plenty of good weather. This is especially true for the fast-growing and often-updated graphics industry. We may have experienced a lot of things in the video industry, where we have experienced a lot of things. However, because of the existence of iGame, each of us has grown up and the graphics industry The impact has been faithfully documented. It can be said that each iGame video card has solidified the graphics player's silhouette in the time. It has become a testimony to our and the times we have experienced.
The growth of iGame over the past ten years is actually a reflection of our own growth. At the beginning of the year, young people always wanted to make everything the best; as the years faded, they became mature and mature; and then the atmosphere became more capable. Even the entire era brought about more valuable changes. From the day when the customization mechanism was born, the bits and pieces that the years left behind in us are almost integrated into the soul of iGame. Looking back at the growth of iGame's soul, it is actually For our youth, we pay tribute to the social elites who grew up with graphics cards in the past decade.
Countless players and technicians sweated and worked hard to make a miraculous response under the witness and catalysis of the time, which gave iGame a very full soul. This has allowed iGame to maintain its vitality and almost unlimited possibilities for ten years. The history of iGame ten years has drawn us a picture from birth to maturity, and the soul is full and finally feathered. After enjoying this picture, besides falling by the time, we can not help asking, iGame's future. where is it.
The core of high-end customization lies in the pursuit of quality and personality. After 10 years of development, iGame undoubtedly achieved the ultimate in quality. As long as the deep communication with the players still exists, the customization mechanism can be the top quality of iGame products. Technology leadership provides preconditions. So what about personality? iGame has a history of pride and personalization. It also becomes pragmatic and introverted because of the maturity of users. In such a user's growing and mature environment, where is the direction of highlighting the personality? What?
I think, it should be faith.
As the user's mental maturity matures and the sensory experience needs are gradually satisfied, the meaning of the word 'drowsiness' will become more of an internal experience. Instead of being publicized on the external level, it is better to give the power of its inner world and Unique, this requires iGame to make more in-depth changes. Future iGame must learn more about user changes, experience the new needs of socially elite adults for graphics products, and provide users with comprehensive solutions for hardware and software layers. And more product added value. In addition, the custom culture derived from iGame also needs to be adjusted as the user community grows. As long as it grows with the user and keeps the soul pure, iGame's next decade should be able to Give us more surprises and expectations.
