In early March, the Wall Street Journal published an article titled “Is Not Washed or Dry Clean? Haier Invented 'Air Washing' to Create a Third Washing Method”. The article mentioned that the high-end brand of Casa Di, a subsidiary of the Haier Group, invented an air Washing the washing machine, with leading air washing technology, announced the succession of washing, The third washing time after dry cleaning has arrived.
Following the launch of Casa Di Washing's 'Air Washing' for high-grade fabrics, Haier Air Conditioning launched a 'washing air' campaign from the user's healthy air demand. In the first health festival of Haier Air Conditioning launched in April, it was promoted through deep cleaning across the country. The industry is upgrading from 'washing air-conditioning' to 'washing air'. The dirty air from the home is washed out through a pot of black water in the air conditioner. Based on the exploration of healthy air, Haier air-conditioning has become a global connected air conditioner (including smart air-conditioning) for 2 consecutive years. Sales volume was first, and was evaluated by the Financial Times as the first brand of air conditioners in the Internet of Things era.
High-end quality upgrade into a trend, Haier for users 'wash the air'
With the gradual increase in residents' purchasing power, consumption is moving toward structural upgrading, and 'users are most concerned about quality'. As far as air-conditioning users are concerned, how to get good air is the topic most concerned by consumers nowadays. However, at present, the global air-conditioning industry The main competition point is still to build air-conditioning hardware, that is, to upgrade product features through technical means. The simple cooling and heating functions of ordinary air conditioners are no longer able to meet the increasing health needs of consumers, and secondary pollution of household dirty air-conditioning has become a pain point for users. There is no effective solution for this.
As the first brand of the Internet of Things era air conditioner, Haier uses 'user thinking' to focus on building a family-centered healthy air to create a 'washing air' for users. During the April Health Festival, Haier provided free cleaning services for dirty air conditioners to the nation's users. 2. Wash the home air pollution through a pot of black water, popularize the danger of dirty air conditioning.
Haier also made a new interpretation of healthy air conditioners: Cleanse yourself and cleanse others. Haier self-cleaning air conditioners that will bathe technically remove the air-conditioner's self-pollution lifestyle, so that 'air conditioning is clean and air is clean'; Haier can 'eat light' The self-cleaning air purification capacity of the net sector has reached the level of professional air purifiers, completing the upgrade from the clean air blowing from the air conditioner to the users breathing fresh air.
It is reported that during the quality festival in March, Haier air-conditioning nationwide free harvest has gained market recognition and market sales have doubled. In Tianjin, famous poets have air-conditioned air-conditioners from the media and purchased self-cleaning air conditioners for creative studios; at Taiyuan Hospital, doctors It is said that there is a need for clean air-conditioning. In Changsha, Haier has cleaned up air-conditioners for a local high-end maternity hospital. Self-cleaning orders have been harvested. As of now, Haier's deep cleaning has attracted more than 30 TV stations across the country to report to consumers. Healthy air knowledge.
Accelerating the process of globalization, Haier established the first overseas health air research laboratory
According to data released by the World Health Organization, in more than 3,000 air quality monitoring cities in 103 countries and regions in the world, more than 80% of urban air quality exceeds the WHO recommended standards. Among them, indoor air pollution is an important part of air pollution. In response to the global indoor air problem, Haier air-conditioning also delivered the concept of 'air-making' instead of 'air-conditioning' in the Internet of Things era to the world, and exported self-cleaning air-conditioners to 20 countries around the world, opening the process of healthy air globalization.
On April 2, Switzerland local time, Haier Air-Conditioner and the Earth and Environmental Science Laboratory of the University of Geneva, Switzerland, reached a cooperation on healthy air research and set up the first overseas healthy air research laboratory to jointly open the world from 'air conditioning' to 'air'. Global innovation process. It is reported that Haier has brought leading technological achievements such as self-cleaning air conditioning in the net to the laboratory. Through the research of experts and professors, Haier has analyzed the principle of 'light swallowing' of Haier's net air conditioning from a theoretical perspective, and has provided healthy air services globally. user.
Haier has achieved fruitful results in the field of smart life since he explored the 'one person's oneness' model. As part of Haier’s smart home full-scenario customized wisdom package, Haier air conditioners took the lead in breaking the industry’s hardware thinking and using the 'air-making' user mindset. , Exported a complete set of smart air solutions. At the same time, Haier air conditioner also delivered the concept of 'air manufacturing' instead of 'air conditioning' in the Internet of Things era to the world, becoming the first brand of air conditioners in the Internet of Things era. The latest data from Euromonitor International, Haier For the second consecutive year, global connected air conditioners (including smart air conditioners) have achieved the highest sales.