In recent years, under the tide of quality consumption upgrades, refrigerator washing machines are becoming smarter, subdivided, and personalized. In terms of personalized customization, new industry opportunities arose. Especially the rapid rise of artificial intelligence technology, the traditional washing machines for refrigerators, etc. The appliance industry has brought about dramatic changes, and intelligent ice-washing products have begun to enter a period of concentrated outbreaks. According to China Yikang statistics, the sales penetration rate of smart refrigerators in 2017 is 13%. It is expected that the penetration rate of smart refrigerators will reach 38% in 2020. Many home appliance brands and channel dealers are also exploring the intelligentization of refrigerators. the road.
Suning Plus smart refrigerator layout
On April 9th, Suning Tesco held the '2018 Suning Tesco Refrigerator Washing Machine Summit' in Nanjing, China. At the conference, Suning introduced a new smart refrigerator ecosystem, Su-life, which opened a PP video on the content service. , PP Sports, Suning Finance, Suning Fresh, Suning Supermarket, Suning Xiaodian and other industrial chain resources, and the first to join the family health center, through a real-time physical examination, to each family member to customize a healthy diet plan.
2018 Suning Tesco Refrigerator Washing Machine Summit
Fan Zhijun, vice president of Suning Retail Group, said that Su-life, a new smart refrigerator ecosystem launched by Suning, will be able to open up the upstream and downstream chain of refrigerator food ingredients management and focus on enhancing the user experience of smart refrigerators. At the same time, he also emphasized: Compared to other smart refrigerators on the market, different modules belong to different service providers. In the use process, users need to register the usage scenarios of multiple members. PP videos provided by Su-life, Su-life smart refrigerator ecosystem, PP sports, Suning Finance, Suning Fresh, Suning Supermarket, Suning Store's six modules only need to register one member to be able to generalize all the above content services.
In addition, it is worth mentioning that Suning will also be small Biu The smart speaker is equipped with a smart large-screen refrigerator. Su Ning said, simply calling a 'little biu', you can place an order at the Suning store and deliver it quickly within an hour.
Xu Zhong, President of Suning Tesco Ice Washing Company, interacted with a smart refrigerator equipped with a small biu smart speaker at the press conference
In fact, according to the reporter’s understanding, Suning teamed up with Boehlenberger’s debut of the Internet smart big screen refrigerator in 2015, and launched Smart Refrigerator for the first year. In 2016, Suning took the lead in establishing a smart refrigerator alliance with many brands in the industry. Suning Smart APP. In 2017, the dozens of smart refrigerator products of the alliance entered the market. In 2018, the sales of smart refrigerators in Suning accounted for 35.1%.
Personalized demand becomes a new breakthrough
Jia Dongsheng, general manager of Beijing Zhongyekang Times Market Research Co., Ltd. pointed out: At present, the overall popularity of the ice-washing market is high. The increase in the market is more from the upgrading of consumers just need, 'not from bad to on-demand updates'.
At the same time, healthy household appliances have become a hot market segment in recent years. Liu Ting, dean of the China Household Electrical Appliances Research Institute, said: 'In the new consumption situation, health has gradually become one of the core elements affecting consumer purchasing.' As a result, Suning United Appliances Institute announced the first enterprise alliance level "Fridge Washing Machine Health Standard". The health of the refrigerator washing machine + alliance started. This will lead the ice washing market to keep fresh, wash, sterilize, energy-saving, mute and other product upgrades.
Refrigerator Washing Machine Health + Alliance Launch
In addition to healthy home appliances, personalized home appliance products are also sought after by consumers. Fan Zhijun said at the press conference: 'The intense competition in the home appliances market has long been the norm. How to meet individual needs will become a new breakthrough.' In the field of home appliances, Suning opened up 600 million members to consume big data for brand owners, and used C2B reverse custom model to narrow the distance between supply and demand.
In fact, since 2016, Suning has cooperated with Haier, Midea and other brands such as C2B to customize the Hello Kitty series, Marvel series, Disney series of customized refrigerators and other strong IP products. 2018 is a football year, the reporter learned that Suning will this year Relying on the resources of the sports industry, we have worked with Beko, Hisense and other strategic partners to jointly launch custom-made models such as Barcelona Customs, Inter Milan Customs, Hisense World Cup custom models and other refrigerator washing machine products.
Not only this, According to the reporter, in terms of customization, Suning will also dig deep into consumer demand, build three-cylinder washing machines, air wash, custom ice bar and other customized products.
Ice washing industry faces three major opportunities
Since Suning Channel began selling refrigerator washing products in 1999, ice-washing products have become the most important category of Suning channels. It is worth mentioning that according to Suning, at the end of 2017 and early 2018, Suning has reached a double Billion sales performance.
Suning refrigerator washing machine sales each broken 100 million units
Looking into the future development prospects of the ice washing industry, Fan Zhijun said, 'The entire refrigerator and washing machine market in 2018 is at a point of imminent potential, subdivided consumer scenes and opportunities for the Internet of Things. Consumers are boosting the personalized demand for refrigerator washing machines. This will be the stage in which the ice washing industry will enter rapid growth and explode, and the ice washing industry will be ready for the future.
At the same time, Jia Dongsheng also said that in 2017, the growth of retail sales of ice-washed products was greater than the increase in retail sales, and high-end products became the main force for growth. This also confirmed that the ice-washing industry is advancing along the quality upgrade route. Looking ahead, the quality upgrade Driven by ice, 2018 will maintain its growth momentum.
According to Xu Zhong, president of Suning Tesco Ice-washing Co., the current ice-washing industry faces three major opportunities: Smart Internet speed up and upgrade, enter the era of segmentation, and pay close attention to individualized consumer demand. In 2018, the industry entered the ice-washing industry. In the age of differentiation, refrigerator washing machines ushered in the 'threeizations': smart materialization, functional scenes, and personalized customization. ' He believes that current smart refrigerators face high prices, similar functions, weak human-computer interaction, and less connected devices. , And smart materialization will bring the industry development opportunities - the upgrading of smart refrigerators (specifically embodied in the new hardware, new content, new systems, new interactions in four areas).