Luo Yonghao believes that the hammer has survived. It is not always on the verge of death.
On the afternoon of April 9, the hammer cell phone 90 minutes of the conference, the main vegetable nut 3 took 30 minutes. The rest of the time, Luo Yonghao resorted to including mobile phone shell, mobile phone sets, charging treasure, T-shirts, shoes, etc. 'Gifts', as well as the new smart locks of friends Liu Jiangfeng.
'I'm sorry, today did not bring greater surprises.' Luo Yonghao finally said that in order to express sincerity, he noticed a month later 'will bring a real flagship phone.'
Luo Yonghao sees 2017 as a year of 'returning to life'. After going through a period of '10 months of collapse at any time' in 2016, last year, the hammer survived with a nut pro. 'This phone sold for 100 months. Million, successfully saved the company. '
Six months later, the hammer broke the trend to release the nut pro2, but the nut 3 released today does not look like the upgrade of the first two editions. During the conference, Luo Yonghao repeatedly said that he wanted to entrust a colleague to open this conference, but In order to give everyone an explanation, from the closed R & D center arrived at the venue.
Finding track
Objectively speaking, Nut 3 has a little lack of sincerity, like the shape of the Xiaomi mix series, three narrow borders, under the camera, the following border is larger, the rear uses a dual 13 million pixel camera, the front is 8 million pixel camera, Price On the other hand, the 4GB+32GB version of Nut 3 starts at 1299 yuan, and the 4GB+64GB version costs 1599 yuan.
Surprisingly, the Nuts 3 still use the Qualcomm Snapdragon 625 processor, which was the processor version used two years ago for the OPPOR9s and the Red Rice 4 High Edition. At the same time, the Snapdragon 625 is also the majority of thousands of machines. Selection, Xiaomi Rice Red 5Plus, one of the best-selling products at the end of last year, also adopted this processor.
From the rhythm of the product, the timing of the release of the nut 3 is not exactly in time. Almost all mobile phone manufacturers in China will choose to release a flagship product in the first half and the second half of the year. Perhaps the real flagship of the hammer will wait until May. It was a long time since the last time the Nut Pro2 was used. In order not to break the product, Nut 3 was forced out.
In the past few years, the path of the hammer has been extremely bumpy. Many times, in order to survive, the released product is not able to meet the requirements of the team, just to support the past. In the second half of 2016, the hammer released M1, M1L two mobile phones, the outside world to its crown The 'compromise' hat, 'This is not a product of compromise, but a product of disaster.' Luo Yonghao once said. The reason is that in the face of an upcoming product, even if not satisfied, but the hammer has no wayward to be able to directly cut The entire project can't be adjusted until it can reduce disasters as much as possible and reduce losses to the company.
This is also the main reason why the hammer has not had a strong sense of rhythm in the past few years. The company has not fortified its product enough to be caprice, because the survival crisis has not yet been resolved.
This feeling of compromise was finally put to a halt last year when the nut pro was published. The media used the words “proud”, “return”, etc. to express the recognition of the hammer. In fact, this was indeed one of the most successful products in the history of the hammer. Judging from today's nuts 3, it does not seem to maintain the level before the nuts series.
Where is the future
For most domestic mobile phone manufacturers, 2018 will only be more difficult.
On April 9th, the China Institute of Information and Communications under the Ministry of Industry and Information Technology released the "Report on the Operation of the Domestic Mobile Phone Market in March 2018." The report shows that from January to March this year, China's smartphone shipments totaled 81.37 million, down 26.1% year-on-year. .
The decline in handset shipments and the concentration of brand names have become even more apparent. In January of this year, counterpoint survey data from international market research firm CounterpointResearch showed that in 2017 China's smart phone manufacturers, Huawei, OPPO, Vivo, Millet, and Apple were listed separately. In the top five of the volume, the market share accounted for a total of 77%. In 2016, this figure was still 67%.
At the end of last year, when Xiao Jun founder Lei Jun was interviewed by “Chinese Entrepreneur”, he also said about the market share of domestic brands. 'The Chinese market has basically matured in these two years. We also ranked in the top five, and we have four ( Note: Huawei, Xiaomi, OPPO, vivo) plus Apple. These five companies account for about 72%, 73%, and more than 20% market share. I think the top five will grow to over 90%. If the home wants to say competition, it hasn't arrived yet.
For most mobile phone brands that cannot land safely, Baotou Heating is a solution. Since the day of the hammer, there has been no shortage of 'selling' rumors. At the beginning of March this year, there were media reports that a hammer would be merged with the 360 mobile phone, but Luo Yonghao subsequently denied it on Weibo. Now, it seems that the two sides may have passed because of this, but now it is impossible.
Luo Yonghao believes that the hammer has survived. It wasn't always on the verge of death. For the untimely hammer, it took six years from birth to gain a foothold. In 2014, when the first product was released, industry competition was already fierce. Perhaps Only after no worries existed, Luo Yonghao could sit at the poker table with confidence and see how to keep going.